50 episodes
Not Your Average Brand Kierra Conover
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- Business
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5.0 • 3 Ratings
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The Not Your Average Brand Podcast is hosted by marketing strategist and studio owner Kierra Conover.
Kierra created her studio in a season when everyone was abandoning the agency model for a more simple coaching business. While her peers were focused on making courses and digital products she took a less popular approach and launched a marketing agency with 1:1 services at its core.
Now she helps other multi-passionate CEOs scale their businesses by teaching them how to sell multiple services and leverage multiple marketing platforms to do so.
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Ep 50. The Data Series | The 2 types of data you need to double your launches
Ways to work with us: see all services
1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.
2) Launch Consulting for scaling entrepreneurs who want to double their launch results.
3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. -
Ep 49. Double Your Demand Series | 5 Marketing investments that will help you double your demand
Services Available Now. Click here
Waitlist for our Marketing Membership mentioned in the episode. See link here -
Ep 47. Double Your Demand Series | 5 reasons why you are losing demand
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here -
Ep 46. Double Your Demand Series | What is demand?
Services Available Now. Click here
Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.
Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here -
Campaign Chats: Free People "Micro shorts" - what to do when you go viral for the wrong thing.
Welcome to Campaign Chats! In this series, I'll do mini lessons and deep dives into trending topics and some of the hottest campaign releases.
In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend".
In this episode I breakdown
- My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer
- How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault?
- What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why?
Our Campaign Management service is booking now! -
Ep 44. The biggest marketing and team setbacks for 8 figure earners + how to avoid them
In this episode, I'm diving deep into the unique challenges and solutions for entrepreneurship hitting the enviable 8-figure mark. It's all about the critical shift from just making money to changing HOW you make that money. In this episode, we'll cover:
The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement without losing sales
Team dynamics at the 8-figure level - tackling the common pitfalls of a large, process-driven team and how to maintain agility and efficiency
Utilizing data proactively, not just relatively, to drive business growth and team performance, and why this should be an ongoing strategy rather than a one-off solution