Commercial Real Estate Secrets

Aviva Sonenreich

Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.

  1. Jul 7

    The Secret to Becoming the Broker Everyone Calls

    What makes one commercial real estate broker the first call while everyone else gets overlooked? In today's market, it's not just experience or market knowledge. It's trust, visibility, and consistently showing up before a client ever needs you. In this episode, Aviva Sonenreich joins Jenn Quader, Founder and CEO of Smart Agency, to discuss how content, personal branding, and social media have transformed her commercial real estate business. Aviva shares the strategies that helped her build one of the industry's largest online audiences and turn educational content into consistent inbound deal flow. Key Topics Discussed: Why becoming the broker everyone knows starts with providing valueHow social media generates real commercial real estate dealsThe biggest misconception brokers have about posting onlineHow to stay top of mind with clients before they need your servicesBuilding authority through education instead of sales pitchesWhy every commercial real estate professional should embrace new technologyThe mindset shift that helped transform the Warehouse Hotline into a nationally recognized brand About the Guest: Jenn Quader is the Founder and CEO of Smart Agency, a strategic communications and marketing firm serving the commercial real estate and finance industries. She helps companies and industry leaders communicate complex ideas, strengthen their brands, and build meaningful relationships through thought leadership, content, and strategic messaging. About the Host: Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, and industry leaders to uncover the strategies, habits, and insights behind long-term success in commercial real estate. Connect with the Women Shaping Commercial Real Estate If you're serious about growing your business and building relationships that lead to new opportunities, join Aviva at GlobeSt. Women of Influence. This two-day conference brings together the leaders driving commercial real estate forward to share practical strategies, discuss the industry's biggest challenges, and build connections that continue long after the event ends. 📅 July 13–14, 2026 👉 Learn more and reserve your spot: https://events.globest.com/WomenOfInfluence

    The Secret to Becoming the Broker Everyone Calls
  2. Jul 6

    It Took 8 Years to Win This Client

    What if your biggest client took eight years to win? In commercial real estate, the best relationships aren't built overnight. They're earned through patience, consistency, and years of creating value long before a deal ever happens. In this episode, Aviva Sonenreich sits down with Cory Zelnik, Founder of Zelnik & Company, to discuss what it really takes to build long-term client relationships in commercial real estate. Key Topics Discussed: Why it took eight years to win Panda Express as a clientHow to build commercial real estate relationships that last decadesWhy patience is one of the most valuable skills in brokerageThe importance of staying top of mind with clients over the long termHow elite brokers become trusted advisors instead of transactional salespeopleWhat national retailers look for when expanding into new marketsEmerging retail concepts and trends shaping New York City About the Guest: Cory Zelnik is the Founder and President of Zelnik & Company, a New York City-based commercial real estate brokerage specializing in retail leasing and tenant representation. With more than three decades of experience, Cory has represented national retailers, major landlords, and growing restaurant brands, including Panda Express, helping clients expand through long-term relationships and strategic market expertise. About the Host Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, and industry leaders to uncover the strategies, habits, and lessons behind long-term success in commercial real estate. Make Smarter Real Estate Investment Decisions This episode is sponsored by HouseCanary, giving investors access to rental estimates, sales comps, market trends, and analytics across 136 million U.S. properties. Trusted by 6 of the 10 largest single-family REITs. 👉 Learn more: https://www.housecanary.com/

    It Took 8 Years to Win This Client
  3. Jul 1

    How to Price Your Commercial Property in Today's Market

    In this episode, Aviva Sonenreich is asked by Jenn Quader what's really happening in Denver's industrial real estate market and why today's environment represents a market reset rather than a market collapse. She explains why correctly priced properties are still leasing and selling, how the growing bid-ask gap is slowing transactions, and what investors, owners, and tenants should expect as the market continues to normalize.   Key Topics Discussed Why Denver's industrial market is experiencing a reset, not a collapse The biggest factor separating buildings that lease quickly from those that sit vacant How the bid-ask gap is affecting industrial investment sales The outlook for Denver industrial real estate over the next several years The difference between today's Class A and Class C warehouse markets Why Industrial Outdoor Storage (IOS) continues to attract institutional investors How zoning and land scarcity are driving long-term IOS value Why cities and developers must rethink industrial planning to support modern logistics  About Aviva Aviva Sonenreich is the Managing Broker and Owner of Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. She is a nationally recognized content creator, speaker, and commercial real estate expert known for helping investors, owners, and occupiers navigate the evolving industrial market.   Upcoming Speaking Engagement GlobeSt. Women of Influence Conference 2026 📅 July 13–14, 2026 📍 Gaylord Rockies Resort & Convention Center | Denver, CO   Speaking Session Building Influence, Winning Clients: Social Media Strategies That Work Tuesday, July 14, 2026 | 12:15 PM – 1:00 PM   Aviva Sonenreich will speak on how commercial real estate professionals can leverage social media to build credibility, attract clients, and generate business in today's digital landscape.   The GlobeSt. Women of Influence Conference brings together top CRE leaders for two days of networking, business development, and actionable insights on the industry's most important trends.   Register now.

    How to Price Your Commercial Property in Today's Market
  4. Jun 29

    The Truth About Insurance Claims (And Who Really Fights for You)

    Most property owners assume their insurance company is on their side after a fire, flood, or major property loss. But what if the person adjusting your claim isn't actually working for you? In this episode, Aviva Sonenreich sits down with public adjuster Andy Gurczak to unpack one of the least understood professions in commercial real estate and property ownership. Andy explains how public adjusters advocate exclusively for policyholders, why insurance claims are often delayed, denied, or underpaid, and how owners can protect themselves before costly mistakes are made. Key Topics Discussed What a public adjuster actually does—and how they differ from insurance adjustersCommon mistakes property owners make immediately after filing a claimWhen it makes sense to hire a public adjuster—and when it doesn'tWhy timing matters after a fire, flood, burst pipe, or other major lossReal-world examples of denied claims that were successfully overturnedWhy speaking directly to your insurance company can unintentionally hurt your claimHow to determine whether filing an insurance claim is even financially worthwhile About the Guest Andy Gurczak is the Founder and CEO of AllCity Adjusting, a public adjusting firm that works directly with policyholders to ensure fair insurance payouts. With over a decade of experience, Andy has grown his company into one of the most efficient public adjusting firms in the nation, handling multiple multi-million dollar property claims across both commercial and residential sectors. About the Host Aviva Sonenreich is the Managing Broker and Owner of the Warehouse Hotline, a Denver-based commercial real estate brokerage specializing exclusively in industrial properties. As host of Commercial Real Estate Secrets, Aviva interviews top brokers, investors, developers, entrepreneurs, and industry experts to uncover the strategies, market trends, and lessons shaping commercial real estate today. Need Help Buying, Leasing, or Selling Industrial Real Estate? Whether you're searching for warehouse space, acquiring an investment property, leasing industrial facilities, or evaluating the value of your commercial property, the Warehouse Hotline specializes exclusively in Denver industrial real estate. Visit our website to learn more about our brokerage services and how we can help with your next transaction.

    The Truth About Insurance Claims (And Who Really Fights for You)
5
out of 5
105 Ratings

About

Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.

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