Commercial Real Estate Secrets

Aviva Sonenreich
  • 5.0 (103)
  • INVESTING
  • UPDATED WEEKLY

Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.

  1. How Tenant Reps Build Pipeline in 2026 (Systems, Data, and Discipline)

    4D AGO

    How Tenant Reps Build Pipeline in 2026 (Systems, Data, and Discipline)

    In this episode of Commercial Real Estate Secrets, Aviva Sonenreich sits down with Ryan Hartsell, Principal & Managing Partner at Oxford Partners in Houston, Texas, to break down why tenant representation (tenant rep) is one of the most overlooked ways to build a durable commercial real estate career—and why it’s harder (and more valuable) than most people think. If you’re a broker, investor, or business owner evaluating space in Houston (or comparing major markets like Denver, Colorado), this episode gives you a clear look at how top tenant reps operate—and what to copy in 2026. Key Topics Discussed: Why tenant rep is the best-kept secret in commercial real estate brokerageThe difference between tenant rep, buyer rep, and landlord rep in real lifeHow to learn a massive market like Houston, TX (vs. Denver, CO)Why cold calling isn’t dead (and what Ryan’s data says)Ryan’s must-have systems: outbound workflow, data, surveys, and compsWhere AI actually helps in leasing + lease review (and where it misleads clients)Hiring and training: the 4 core values Ryan looks for in brokersWhy SIOR and entrepreneur networks can accelerate your career Perfect For: Brokers exploring tenant rep or occupier servicesCommercial real estate teams building outbound prospecting systemsOperators who want a modern tech stack for leasing and pipeline managementBroker-owners focused on recruiting, training, and retention About the Guest: Ryan Hartsell is the Principal and Managing Partner of Oxford Partners, a Houston-based commercial real estate firm specializing in tenant representation and owner-user buyer representation across office, industrial, and healthcare. Ryan is known for building a system-driven, collaborative brokerage culture and leveraging technology to scale prospecting, client service, and deal execution. About the Host: Aviva Sonenreich is the Managing Broker of the Warehouse Hotline and host of Commercial Real Estate Secrets. She is a third-generation commercial real estate owner and broker, specializing in industrial real estate, investment strategy, and helping owners and occupiers make smarter real estate decisions through data, experience, and media. Save this episode so you can come back and learn how top tenant rep teams dominate through systems, tech, and smart processes

    24 min
  2. The Out-of-State Absolute NNN Strategy More Investors Need to Know

    JAN 14

    The Out-of-State Absolute NNN Strategy More Investors Need to Know

    If you’re a commercial real estate investor deciding whether to stay in multifamily or shift into absolute NNN investments — especially out of state — this episode helps you make that decision with clarity, strategy, and confidence. In this episode of Commercial Real Estate Secrets, I sit down with Alex Rodriguez, CCIM, founder of The Alexander Group (Los Angeles), to break down why more long-time real estate owners are moving away from management-heavy properties and into absolute net leased investments across the country. You’ll Learn: Why many experienced investors are exiting multifamily and choosing absolute NNN for predictability and simplicityHow out-of-state ownership can actually give you more control through systems and inspectionsWhich tenant types tend to perform best in long-term absolute triple-net strategiesHow shifting from compressed cap rate markets to stronger yield markets can materially improve returns Guest: Alex Rodriguez, CCIM Founder & President, The Alexander Group (TAG CRE) Website | LinkedIn If you’re making commercial real estate decisions in 2026, follow this show. And save this episode — you’ll want it when you’re evaluating your next acquisition strategy.

    25 min
  3. The Smarter Legacy Strategy for Commercial Real Estate Owners

    JAN 7

    The Smarter Legacy Strategy for Commercial Real Estate Owners

    In this episode of Commercial Real Estate Secrets, I sit down with Rich Vaaler, founder and principal of Vaaler CRE, to discuss the hidden risks of “leaving commercial property to the kids” and why simplification—not accumulation—is often the smarter legacy strategy. Rich introduces the concept of Elder CRE, explains how single-tenant absolute net lease properties create true “coupon clipper” income, and shares practical insights on 1031 exchanges, generational wealth, and protecting families from costly surprises. Connect with Rich: LinkedIn | Website

    30 min
  4. AI Won’t Save Your Brokerage — This Will

    12/31/2025

    AI Won’t Save Your Brokerage — This Will

    In today’s episode, I sit down with Matt Smith of RealNex to talk about where commercial real estate technology is actually adding value—and where it’s just noise. We get into how brokers should think about AI in 2026, why systems and data ownership matter more than ever, and how top producers use technology to ask better questions, not replace human judgment. Matt also shares what separates useful proptech from hype, why your website is your digital storefront, and how brokers can build real leverage and freedom with the right processes. Hope you enjoy! Connect with Matt: Linkedin | RealNex

    37 min
  5. Buying Land in 2026: The Rules Have Changed

    12/24/2025

    Buying Land in 2026: The Rules Have Changed

    In today’s episode, I sit down with Monica Cataluna, CCIM, a Florida-based land broker, to talk about why development has slowed, how land banking is shaping today’s market, and what rising costs mean for land values. We also break down entitlements in simple terms and where patient investors are finding opportunity. Hope you enjoy!

    29 min
  6. How to Build a Real Estate Career That Lasts in New York with Owning Manhattan’s Nile Lundgren

    12/17/2025

    How to Build a Real Estate Career That Lasts in New York with Owning Manhattan’s Nile Lundgren

    In today’s episode, I sit down with Nile Lundgren, star of Netflix’s Owning Manhattan, to talk about what it really takes to succeed in New York City real estate—playing the long game, building real trust with clients, why off-market deals are often misunderstood, and how systems and media allow agents to scale in the most competitive market in the world. Hope you enjoy!

    30 min
  7. The Real Reason You’re Not Winning Bigger Clients in Commercial Real Estate

    12/10/2025

    The Real Reason You’re Not Winning Bigger Clients in Commercial Real Estate

    In today’s episode, I sit down with Marcy Moneypenny, founder of the Moneypenny Collective, to talk about what actually separates top commercial real estate brokers from the rest—client experience, real client management, and why the long game always wins. We get into how brokers can use social media and data transparency to build trust, why “posting closings” isn’t enough anymore, and what owners should ask in a broker pitch to avoid getting sold a fantasy price. Hope you enjoy! Connect with Marcy: LinkedIn | Website

    40 min
  8. How Industrial Rents Tripled… Then Collapsed

    12/03/2025

    How Industrial Rents Tripled… Then Collapsed

    In today’s episode, I sit down with Allen C. Buchanan—industrial real estate advisor, author, speaker, and one of the most respected voices in Southern California industrial—to break down what’s really happening in the Inland Empire and greater SoCal industrial market. We talk about the post-COVID rent surge, the 2022 reset, why tenants with credit are driving the best deals right now, and how brokers can “let the market be the bad guy” when owners are stuck on yesterday’s numbers. We also get into Allen’s book The Sequence and his best commercial real estate secret: strategic networking. Hope you enjoy! Connect with Allen: LinkedIn | Website

    28 min
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5
out of 5
103 Ratings

About

Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.

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