Commercial Real Estate Secrets Aviva Sonenreich

Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate?

Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-school methods of property hunting to becoming a social media powerhouse in commercial real estate. Discover how embracing social media transformed David's business, and why it might be the missing piece in your marketing strategy.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
The evolution of industrial real estate from the late '90s to the e-commerce boom and beyond.How the pandemic acted as an accelerant for e-commerce and industrial real estate.The power of authenticity and personal branding in commercial real estate.Why social media is a long game worth playing in the industry.
Connect with David Murphy:
LinkedIn: https://www.linkedin.com/in/dockhighguy/
Twitter: https://twitter.com/DockHighGuy
Instagram: @dockhighguy

Chapters
00:00 Introduction and David Murphy's Journey into Commercial Real Estate
05:01 The Evolution of the Industrial Sector in Commercial Real Estate
09:18 The Power of Social Media in Branding and Marketing
27:09 Conclusion
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Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark?

Join Aviva and Ken Ashley, Cushman Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's significance. He introduces CREI, a community for brokers, along with its extension, CREI Plus. Tune in for insights on thriving in commercial real estate and jumpstarting your journey in this dynamic field.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
The multifaceted role of a tenant rep and why it's a gateway to success in commercial real estate.The transformative impact of social media on industry networking and brand building.How the CREI summit fosters a culture of collaboration, knowledge-sharing, and community support.Strategies for thriving in brokerage, including effective time management and relationship-building techniques.Connect with Ken Ashley:
Twitter: @KenAshley
LinkedIn: linkedin.com/in/kenashleyatlanta/
Website: CREISummit.com

Chapters
00:00 Introduction and Listener of the Week
01:15 Ken's Journey in Commercial Real Estate
05:30 The Power of Social Media in the Industry
09:25 Building a Community at CREI
19:14 CREI Plus and the Future of the Industry
22:41 The Misconception About the Office Market
26:33 Conclusion
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Have you ever wondered what it takes to build generational wealth through real estate investments?

Join Aviva and Natasha Falconi, a seasoned real estate investor with a knack for simplifying complex concepts, as they talk about the ins and outs of real estate investments. Learn how they find good properties, work with partners, and make money.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
The basics of syndication and how to evaluate syndication opportunities effectively.Red flags to watch out for when considering syndication investments.Strategies for mitigating risks and maximizing returns in real estate investments.
If you ever have any questions about investing in multifamily or syndications or need assistance, DM Natasha on Twitter or Instagram.

Connect with Natasha:
Twitter: @natfalconi
Instagram: @natfalconi

Chapters
00:00 Introduction and Background
03:33 Finding Assets and Raising Money
04:52 Managing and Leasing Properties
07:09 Learning about Syndication
09:08 Finding Deals as a Limited Partner
10:55 Challenges in Syndication
12:05 Mitigating Risk in Syndication
14:52 Spotting Red Flags in Deals
15:22 Understanding Syndication Fees
16:11 Long-Term Hold Strategy
20:16 Cost Segregation and Depreciation
21:14 Highlights of the Women Investing in Real Estate Summit
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Are you caught in the loop of traditional leasing tactics, struggling to adapt to the modern era?

Join Aviva as she sits down with Gabriel Gonzalez, a senior leasing agent for a major retail real estate company, to uncover the secrets of his success. From his humble beginnings to his current role as a key player in the retail leasing industry, Gabriel shares his insights, challenges, and triumphs along the way.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
The day-to-day life of a retail leasing agentInsider insights on dealing with major retail players and managing high-stakes deals.Strategies for overcoming legal hurdles and sealing the perfect deal in the competitive real estate market.Chapters
00:00 Introduction and Background
00:52 Gabe's Role and Experience
03:37 Dealing with Unexpected Situations
04:09 A Day in the Life of a Retail Leasing Champion
05:24 Lengthy Lease Agreements
06:28 Changes in the Retail Landscape
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Do you find yourself struggling to stand out in a crowded market? Are you missing out on valuable leads due to outdated marketing tactics?

Join Aviva and esteemed guest Joe Killinger as they explore the blueprint for success in commercial real estate. Joe, a partner at Commercial Brokers International, ICON Capital, and the mastermind behind CRE Affiliate Networks, shares his journey of leveraging cutting-edge strategies to propel his brokerage to the pinnacles of success, all without relying on paid advertising.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
The importance of embracing evolving marketing strategies in the 21st century.How consistent content creation and SEO can skyrocket your visibility and lead generation.Strategies to differentiate yourself in a competitive market and bring the most value to your clients.The significance of boots-on-the-ground approach and community involvement in building your brand.Practical tips for agents to kickstart their video marketing journey and stay ahead of the curve.If you want to connect with Joe Killinger and explore more of his insights and offerings, simply head over to joekillinger.co.

Chapters
00:00 Introduction and Background
04:14 The Impact of Social Media on Commercial Real Estate
07:21 The Power of Organic Google Rankings
09:12 Nurturing Leads and Helping Clients
10:47 The Significance of Online Leads
15:33 The Role of Marketing in Every Business
16:10 Using YouTube to Generate Leads
17:47 Starting as a Commercial Real Estate Broker
19:47 Differentiating in a Competitive Market
20:13 Taking Action and Bringing Value
23:14 Overcoming Cold Calling Challenges
27:15 Embracing Content Creation and Technology
28:41 Utilizing LinkedIn and Social Media
29:46 The Power of Community and Collaboration
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Have you ever found yourself stuck, unable to get the money you need for your real estate projects? Maybe dealing with banks feels like a never-ending maze, with lots of rules and waiting. But what if there's a simpler way to get the cash you need, fast?

Join Aviva as she talks with Jason Balin from Hard Money Bankers to break down hard money lending. They make it simple, explaining how it's different from regular loans and why it could be awesome for you. Jason Balin explains how hard money lending can be your ticket to quick cash and easier approvals. Instead of waiting weeks or months, you could get the money you need in just a day, giving you the freedom to jump on great opportunities when they come up.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
What hard money lending is and how it can help you score deals fasterThe 4 important things lenders look at before giving you cashWhy commercial real estate is changing and what it means for youThe joy of finding cool deals without all the stress
If you want to know more about Hard Money Bankers, visit their website at https://hardmoneybankers.com/.

Chapters:
0:00 Introduction and Background
1:34 Starting Hard Money Bankers
3:40 Collateral-Based Lending
4:31 Advantages of Hard Money Loans
6:51 Impact of Recent Changes in Lending
10:15 Future of Commercial Office Space
12:37 Shifts in the Real Estate Market
15:39 Understanding Hard Money Lending
22:47 Mitigating Risk in Hard Money Lending
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Love the show? Leave a 5-star review! Even a short sentence supports us in continuing to provide the content you enjoy.


Want to get started in commercial real estate? Download my FREE guide to teach you exactly what you need to get started!


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