4 episodes

In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today.

Marketing Under The Influence Neutral Ground Network

    • Business
    • 5.0 • 2 Ratings

In a world where every B2B podcast is the same, it's time for something completely different. Hear the stories behind the media that influenced the marketers responsible for the messages we consume today.

    Christina Garnett: Remember what the dormouse said?

    Christina Garnett: Remember what the dormouse said?

    Summary: Follow Christina Garnett, sole proprietor of Pocket CCO, who struggled to reconcile the contradictions between how the world really was and how it could be until a pair of benevolent teachers showed her that books weren’t just sources of knowledge, but gateways to other worlds – safe havens where one could seek refuge and solace. 

    Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

    Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

    Citations and references:
    Reality Status: Escapism by Christina GarnettAlice In Wonderland by Lewis CarrollCoraline by Neil GaimanRoald DahlPocketCCO — to work with Christina
    Credits: 
    Narration: Ronnie HigginsExecutive producer: Ronnie HigginsProduction coordinator: Alex BleekerMusic and SFX licensing from: Musicbed, Freesound.orgMusic by: Sunshine Recorder “Petite Suite II. Cortège” and Wave System “Feel You Next To Me”Edited with: Final Cut ProDistributed by: Transistor.fm

    • 15 min
    Dozie Anyaegbunam: Forget the story, the title is everything

    Dozie Anyaegbunam: Forget the story, the title is everything

    Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. 
    Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. 
    Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

    Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

    Citations and references:
    Igbo peopleSuper Nintendo Entertainment System (SNES)Nintendo Game BoyStreet Fighter IIMortal KombatThe Beautyful Ones Are Not Yet Born by Ayi Kwei 
    Credits: 

    Narration: Ronnie Higgins
    Executive producer: Ronnie Higgins
    Production coordinator: Alex Bleeker
    Music and SFX licensing from: Musicbed, Freesound.org
    Music by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”
    Edited with: Final Cut Pro
    Distributed by: Transistor.fm

    • 13 min
    Krista Doyle: But... I'm a chapstick lesbian!

    Krista Doyle: But... I'm a chapstick lesbian!

    Summary: Follow Krista Doyle, Content Marketing Manager at Jasper, as she grapples with her sexuality until a friend of a friend recommends a movie that helps her defy LGBTQ+ stereotypes and declare she’s a chapstick lesbian.

    Support the LGBTQ+ community: Please consider supporting Out Youth. For 33 years, Out Youth has been a safe place for youth of all sexual orientations and gender identities to be themselves. Donate today. 
    Subscribe: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!
    Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

    Citations and references:
    Imagine Me & YouFriendsWill & Grace2012 Pew Research: Growing Public Support for Same-Sex MarriageReddit: Queer rom com suggest thread
    Credits: 

    Narration: Ronnie Higgins
    Executive producer: Ronnie Higgins
    Production coordinator: Alex Bleeker
    Music and SFX licensing from: Musicbed, Freesound.org
    Music by: Abigail Osborn “I Do You”
    Edited with: Final Cut Pro
    Distributed by: Transistor.fm

    • 17 min
    Annette Cardwell: This one time at computer camp...

    Annette Cardwell: This one time at computer camp...

    Summary: Follow Annette Cardwell, the VP of Brand and Corporate Comms at Lattice, as she struggles to fit in as the only Asian kid in rural Virginia until she stumbles upon the cheat code to belonging at summer computer camp in a galaxy far, far away.
    Dedication: Marketing Under The Influence wouldn’t be what it is today without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.
    Guest bio:
    Annette CardwellVP of Brand and CommsLattice
    Citations and references:
    Annette CardwellLatticeEmpire Strikes BackDallasDukes of HazardMonty PythonNew wave musicThe CureAnne Rice
    Credits:
    Narration: Ronnie HigginsGuest: Annette CardwellExecutive producer: Ronnie HigginsProduction coordinator: Alex BleekerMusic licensing from: Musicbed, Freesound.orgMusic by: Guzwell “Content To Process” from “Grounded”Edited with: Final Cut ProDistributed by: Transistor.fm

    • 11 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

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