Dozie Anyaegbunam: Forget the story, the title is everything

Summary: Follow Dozie Anyaegbunam, Senior Editor at The CMO, as he recalls being a young man in Nigeria with an unhealthy case of shiny object syndrome until his father offers him a valuable yet unorthodox life lesson in the title, not the story, of a book. 

Correction: The narration of this episode says Dozie works at CMO.com but is actually employed by The CMO. Sorry. 

Newsletter: Get new episodes of Marketing Under The Influence delivered to your email inbox and stick around for exclusive behind-the-scenes content by signing up for the newsletter. Subscribe today!

Dedication: There is no Marketing Under The Influence without the Creator Kitchen. If you have an idea or voice inside you screaming to get let out and would benefit from the support of talented creative people across a broad spectrum of fields who’ll push you creatively, I encourage you to apply to the Creator Kitchen.

Citations and references:

• Igbo people
• Super Nintendo Entertainment System (SNES)
• Nintendo Game Boy
• Street Fighter II
• Mortal Kombat
• The Beautyful Ones Are Not Yet Born by Ayi Kwei 

Credits: 

Narration: Ronnie Higgins

Executive producer: Ronnie Higgins

Production coordinator: Alex Bleeker

Music and SFX licensing from: Musicbed, Freesound.org

Music by: Brad Suggs “Elephant Walk” and BECCAA “Nostalgia”

Edited with: Final Cut Pro

Distributed by: Transistor.fm