Don’t Say That info4y8

Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024.
 
And there are 5 extremely common mistakes that many marketers are making during their sales calls. 
 
Take it from me, if you don’t fix these ASAP, you could end up being sued by the FTC like I was. In my case, it all came down to 4 simple words my team was using during sales calls. I had no idea it was a violation, but it brought our company to its knees. 
 
We cover the 5 biggest mistakes in depth during this episode. Plus, you’ll discover…
 
Why asking about a prospect's "goals" is a ticking time bomb… 
The shady way sales reps use "qualifications" to mislead customers… 
How false urgency and scarcity can backfire in a big way… 
The exact words you MUST say on every sales call to stay compliant…
 
Plus, you'll get the inside story on how the FTC's legal maneuvering has made phone sales their #1 target - and why relying on "loopholes" is a sure path to disaster.
The hard truth is, if you're not training your sales team to avoid these mistakes, you're playing with fire. All it takes is a handful of reps going "off script" to bring your whole operation crashing down.
But don't panic. 
In the episode, we lay out simple steps you can take today to protect yourself, including the exact language to use (and avoid!) on your calls.
If your business relies on phone sales, this is a must-listen episode... 
Now, if your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit  
 
And have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/
 
Now, onto today’s episode…
 
This week, the FTC made a major ruling about NON-COMPETE contracts and a lot of business owners seem to be freaking out about it. 
 
If that sounds like you, take a deep breath. Greg has your back.
 
In this week's episode, Greg reveals exactly what the ruling means for your business and how you can protect yourself without breaking the law. 
 
He breaks down what the new ruling ACTUALLY means, and what you need to know…
 
The confidentiality clauses that prevent ex-employees from spilling your trade secrets…
How "non-solicitation" agreements can stop rogue contractors from poaching your customers and staff…
Why burying a "non-disparagement" clause in your contracts could put a legal target on your back…
The high-stakes lawsuits that could decide the fate of non-competes nationwide…
When it still makes sense to sue an ex-employee for breaching their contract (and when to let it go)...
 
We also dive into the political drama behind the FTC's shocking move, and whether it's likely to survive the inevitable legal challenges from the business world.
 

Before we dive into today’s episode, “Don’t Say That!” the book is officially LIVE. Make sure to get a copy for yourself, your team, your clients and your friends! Greg and I spent MONTHS working on this. Get your copy right here! https://dontsaythat.com/go/
 
If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit 
 
Now, onto today’s episode…
 
Are you a freelancer, contractor, or even an employee who thinks you're immune from legal trouble just because you don't own the business? 
 
Think again. 
 
In this week's explosive "Don't Say That" episode, Greg revealed the shocking truth about who's really on the hook when regulators come knocking.
 
This is a shorter episode, but we still covered a ton of ground…
 
Why contractors, copywriters, and ad agencies are often the FIRST ones sued by the FTC (even if they never wrote a word of copy)...
The 3 key factors that make you an irresistible target for regulators (even if you're just an employee following orders)...
How working on percentage of sales could make you legally responsible for every customer refund…
The multimillion-dollar mistake of ignoring red flags from non-compliant clients…
Why your employment contract won't protect you from the FTC's wrath…
 
The truth is, if you're part of the marketing chain, you could be held liable for everything from false claims to deceptive practices.
 
But it's not all bad news. You'll also discover practical steps you can take to protect yourself, like restructuring compensation plans and knowing when to run from a shady client.
 
The reality is, compliance isn't just the business owner's problem. It's everyone's responsibility. And in today's regulatory climate, burying your head in the sand is a recipe for disaster.
 
Check it out ASAP!
 

Here’s what I’ve been explaining to people when I talk about compliance. 
 
There are a lot of different ways you can quickly improve the compliance of your business and reduce your risk. No company will ever be 100% free of risk, but there are 10 quick things you can do that will each lower the compliance risk of your company.
 
Today, we’re doing a “lightning round” and Greg is covering them all!
 
During this episode, Greg and I cover a TON of ground, including:
 
The shockingly common privacy policy mistakes that expose you to massive fines (even if you just copied someone else's policy)...
Why the FTC is cracking down hard on anyone doing telesales right now (and the critical steps you must take to protect yourself)...
The scary truth about your liability for claims made by your affiliates, agencies, and copywriters…
How NOT having this one simple document could force you to turn over every email and record you've ever created…
Why you could get dragged into a class action lawsuit over basic website terms you've never even thought about…
 
We also cover the most common "under the radar" threats from agencies like the FCC, state AGs, and even payment processors that could bring your business to its knees.
 
Don’t worry, it’s not all doom and gloom. You'll discover simple steps you can take starting today to dramatically slash your risk exposure and protect your hard-earned assets.
 
Watch this episode ASAP and discover how to quickly "de-risk" your business so you can sleep easy at night. 
 
I wish I had done these sooner!
 

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit 
 
AFFILIATES - think you’re immune from the FTC because you’re promoting other people’s products? 
 
Think again… 
 
In this week's episode, we brought on our very first guest to share his story. And this is huge for affiliates. Mike G. shares his insane story of how simply promoting the wrong company led to his worst nightmare.
 
Mike was living the affiliate dream, earning big commissions promoting a successful marketing company. But when that company got shut down by the FTC, Mike found himself in the crosshairs too.
 
Mike also reveals…
 
The gut-wrenching moment he realized being an affiliate wouldn't shield him from lawsuits and refund demands…
How the FTC went after him for ALL the money his referred customers spent, not just his commissions…
The brutal personal toll of watching his company's payment processor lose millions and becoming the target of merciless local news stories…
Why the FTC sees affiliates as just an "extension of the company" they promote, even if they don't write copy or create products…
The scary truth that you're responsible for EVERY CLAIM your affiliate partners make, even if your own marketing is squeaky clean…
 
You may not realize it, but many affiliates have targets on their backs. 
 
The only way to protect yourself is to vet every offer with a magnifying glass and hold your partners to the highest possible standards. Because when the FTC comes knocking, "I didn't know" won't save you from the nightmare.
 
Tune in now to hear Mike's cautionary story and the hard lessons he learned. Your business, your livelihood, and your peace of mind could depend on it. 
 
Check out this episode now!

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit 
 
Finding the RIGHT attorney could make or break your business if the FTC comes knocking. 
 
Trust me, I learned this lesson the hard way. 
 
In the latest "Don't Say That!" episode, Greg and I break down EXACTLY what you need to look for when hiring an FTC compliance attorney. We cover…
 
The shockingly small number of true compliance experts in the country...
Key questions to ask to separate the real deal from the wannabes...
Why that cheap general practice lawyer is a disaster waiting to happen...
How much you should really be investing to protect your business...
And the catastrophic costs of cutting corners on compliance…
 
Look, I get it. 
 
Spending 5-figures on legal fees feels like a punch in the gut. But let me tell you, it's NOTHING compared to the 7-figure nightmare of an FTC lawsuit. I'd rather spend $50K now than lose everything later.
 
So please, don't make the same mistakes I did. When it comes to FTC compliance, you NEED the best of the best in your corner.
 
Your business, your livelihood, and your sanity are on the line. Don't trust them to some discount lawyer who doesn't know the ins and outs of the law.
 
Tune in now to learn how to find the right attorney to keep your marketing on the up-and-up. Your future self (and your bank account) will thank you. 
 
Listen now!