313 episodes

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

Ambitious Entrepreneur Show Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU

    • Business
    • 4.7 • 18 Ratings

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

    [Ep 351] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 4

    [Ep 351] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 4

    Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.   
    This is the fourth part of a series I’ve been running. If you’re only just joining me the series was specifically for coaches or consultants who felt like the world’s best-kept secret. This may be you and while your experience is vast, you’re secretly frustrated, because, despite all of your hard work, you’re just not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business?  
    So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.  
    As I’ve said before and I will say again, a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people. 
    This is why I always say - launching a podcast is easy. But launching a podcast that enables you to go from invisible to influential Trusted Authority is another matter altogether, which is what I'll be sharing in my special series From Invisible to Influential Trusted Authority with a Podcast Series. It was part of a 9-Day Challenge I’ve run recently, however, I received such great feedback from people who attended the challenge, I knew I had to share it with you. So, when you hear me refer to ‘tomorrow’s workshop’ – know that it will be coming next week when we release another show. 
    Here’s what I’ll be covering in the next 4 episodes: 

    How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;  

    How to transform your expertise from a want into a need and from an overwhelming number of choices to becoming the ONLY choice;  

    How not to leave tens of thousands of dollars on the table but rather nurture and build long-term client relationships that lead to profitable and sustainable business growth;   

    The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting. 

    Let’s dive into episode 4 – The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting. 
    RESOURCES:  


    90-Day ‘Idea to Launch’ Your Podcast  


    Interviewing With Purpose Podcast Host Interviewing Training 


    Book a time to chat with Annemarie 

    Want to join us live on our next 9-Day Challenge – join our VIP Waitlist and you’ll be the first to know when we’re running it again.  
    Enjoy This Podcast?If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you’d like to work with me privately, let’s have a chat - go to www.AnnemarieCross.com/LetsChat and book a time in my calendar.
    I’m planning on doing more of these solo shows - if you have a topic you’d like me to cover - email me at: podcast@annemariecross.com
    And, if you’ve enjoyed this show, I’d love for you to leave feedback over on our Apple Podcast and if you have a friend or colleague you believe could benefit from today’s show - go ahead and share it with them. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. 
    Have any questions? You can also contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin  

    As always, I appreciate you and look forward to helping you grow your business, and become known as the trusted authority in your industry and THE choice, vs just a choice with your ideal client.
    To staying ambitious, 
    Annemarie 
    The post [Ep 351] From Invisible to Influential Trusted Author

    • 43 min
    19. Expose the elephant in the room

    19. Expose the elephant in the room

    As I mentioned yesterday in Tip#18, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.  
    It matters.
    Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral.
    Another way to do that is to: 
    Expose the elephant in the room. 
    What is a mistruth or a mistake that your ideal client is not aware of and perhaps is something other providers in your industry are still teaching? Address it and share what your ideal clients should be doing instead.  
    One of the elephants in the room for me when it comes to helping businesses start their podcast – is the fixation on the number of downloads their podcast is getting. I’m sure you’ve heard the term Vanity Numbers – where people get caught up in the number of likes and shares and comments, and when it comes to podcasting the number of downloads.  So, instead of focusing on Vanity Numbers – I encourage people to focus on and build Reputation Equity – because Reputation Equity is bankable, whereas Vanity numbers are not. 
    What do I mean when I say Reputation Equity is bankable – well this entire 30DaysToDistinction Challenge covers important insights and tips on how to build your reputation as that trusted authority. And, when you’ve got a reputation for bringing valuable insights and a reputation of delivering results – people hire you. 
    It was building Reputation Equity with my podcast – Ambitious Entrepreneur Show that saw several people message me and ask if I would consider selling my podcast after I announced I was stopping production. That’s the Reputation I had built over the years for that podcast and compelled people to reach out and enquire. If it hadn’t built its reputation – I'm sure no one would have been interested. That’s the value of building Reputation Equity rather than focusing on Vanity Numbers – which is an elephant in the room that I address. 
    Now it’s your turn. 
    What elephants in the room can you address when it comes to your industry? 
    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
     Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
     The post 19. Expose the elephant in the room appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 5 min
    [Ep 350] Form Invisible to Influential Trusted Authority with a Podcast Series – Episode 3

    [Ep 350] Form Invisible to Influential Trusted Authority with a Podcast Series – Episode 3

    Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.  
    This is part 3 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast. 
    If you are a coach or a consultant and feel like the world’s best-kept secret? Your experience is vast, yet secretly you’re frustrated because, despite all of your hard work, you’re not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business?   
    So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.  
    As I mentioned in episode 1 of our series - a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people. 
    If you’re only just joining me: 

    How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;  

    How to transform your expertise from a want into a need and from an overwhelming number of choices to becoming the ONLY choice;  

    How not to leave tens of thousands of dollars on the table but rather nurture and build long-term client relationships that lead to profitable and sustainable business growth;   

    The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting. 

    Let’s dive into episode 3 – How not to leave tens of thousands of dollars on the table but rather nurture and build long-term client relationships that lead to profitable and sustainable business growth;   
    RESOURCES:  


    90-Day ‘Idea to Launch’ Your Podcast  


    Interviewing With Purpose Podcast Host Interviewing Training 


    Book a time to chat with Annemarie 

     
    Want to join us live on our next 9-Day Challenge – join our VIP Waitlist and you’ll be the first to know when we’re running it again.  
     Enjoy This Podcast? 
    If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you’d like to work with me privately, let’s have a chat - go to www.AnnemarieCross.com/LetsChat and book a time in my calendar.
    I’m planning on doing more of these solo shows - if you have a topic you’d like me to cover - email me at: podcast@annemariecross.com
    And, if you’ve enjoyed this show, I’d love for you to leave feedback over on our Apple Podcast and if you have a friend or colleague you believe could benefit from today’s show - go ahead and share it with them. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. 
    Have any questions? You can also contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    Want to join us live on our next 9-Day Challenge – join our VIP Waitlist and you’ll be the first to know when we’re running it again.  
    As always, I appreciate you and look forward to helping you grow your business, and become known as the trusted authority in your industry and THE choice, vs just a choice with your ideal client.
    To staying ambitious, 
    Annemarie 

    The post [Ep 350] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 3 appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 50 min
    18. Address the BS

    18. Address the BS

    Firstly, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.  
    It matters.
    Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge.
    Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters!
    Showcase THAT as you build your thought leadership collateral.
    One way to do that is to Address the BS in your industry.  
    To get your creative juices flowing:  
    What’s no longer true, or completely irrelevant for your ideal client, yet other providers in your industry are saying how important it is?  
    Yet, you know it’s only going to confuse and keep people stuck if they follow that ill advice? Address it and share what they should be doing instead. 
    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 

    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious,
    Annemarie 
     The post 18. Address the BS appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 3 min
    [Ep 349] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 2

    [Ep 349] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 2

    Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.  
    This is part 2 of our 4-part series where we are talking about how to go From Invisible to Influential Trusted Authority with a Podcast. 
    If you are a coach or a consultant and feel like the world’s best-kept secret? Your experience is vast, yet secretly you’re frustrated because, despite all of your hard work, you’re not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your business?  
    So, you’re thinking of launching a podcast – because you’ve heard a podcast will help you amplify your message.  
    As I mentioned in episode 1 of our series - a podcast can certainly help you amplify your message. However, it’ll only amplify the message that’s not working to more people. 
    If you’re only just joining me: 

    How to go from invisible, underpaid coach/consultant to highly paid, sought-after Trusted Authority with a podcast;  

    How to transform your expertise from a want into a need and from an overwhelming number of choices to becoming the ONLY choice; 

    How not to leave tens of thousands of dollars on the table but rather nurture and build long-term client relationships that lead to profitable and sustainable business growth;   

    The POWER of Momentum: How to attract and generate a steady flow of your ideal clients right to your door so you NEVER have to ‘chase’ leads again, while leveraging the power of podcasting. 

    Let’s dive into episode 2 – How to transform your expertise from a want into a need and from an overwhelming number of choices to becoming the ONLY choice; 
    RESOURCES:  


    90-Day ‘Idea to Launch’ Your Podcast  


    Interviewing With Purpose Podcast Host Interviewing Training 


    Book a time to chat with Annemarie  


    Enjoy This Podcast? 
    If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you’d like to work with me privately, let’s have a chat - go to www.AnnemarieCross.com/LetsChat and book a time in my calendar.
    I’m planning on doing more of these solo shows - if you have a topic you’d like me to cover - email me at: podcast@annemariecross.com
    And, if you’ve enjoyed this show, I’d love for you to leave feedback over on our Apple Podcast and if you have a friend or colleague you believe could benefit from today’s show - go ahead and share it with them. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. 
    Have any questions? You can also contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 


    Want to join us live on our next 9-Day Challenge – join our VIP Waitlist and you’ll be the first to know when we’re running it again.  
    As always, I appreciate you and look forward to helping you grow your business, and become known as the trusted authority in your industry and THE choice, vs just a choice with your ideal client.
    To staying ambitious, 
    Annemarie 
    The post [Ep 349] From Invisible to Influential Trusted Authority with a Podcast Series – Episode 2 appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 45 min
    17. Your Promise of Value and Promise of Expectation

    17. Your Promise of Value and Promise of Expectation

    Today’s tip I want to speak to you about Your Promise of Value and your Promise of Expectation, which are two things you want to continue to express in your marketing and your message as it plays an integral role in helping you continue to build that irresistible factor with your ideal client. 
    And, if you get your Umbrella Statement right (which we spoke about in Tip # 15) your Umbrella Statement when crafted in the best possible way – showcases both your Promise of Value and Promise of Expectation. 
    Your Promise of Value is exactly that – the value you offer in terms of your expertise, the knowledge you share, and how it can help a client with their current challenge and in particular your knowledge and expertise can help them overcome their current challenge. 
    And, your Promise of Expectation is future pacing what is possible for them should they invest in themselves and say Yes to working with you. So, it’s the outcomes and what they can expect to achieve through working with you. 
    One of the techniques my clients will often hear me say is: always be seeding and leading. 
    Seeding and leading involve strategically sharing WHAT is possible and HOW this is possible. 
    For instance, one way to do this is by introducing an example of how one of your clients after implementing an insight you’ve just shared – how they were able to generate a result. The result your client achieved is a Promise of Expectation as to what is possible for them if they work with you. 
    You are validating the value they’ll achieve through working with you. 
    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create a positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
     The post 17. Your Promise of Value and Promise of Expectation appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 4 min

Customer Reviews

4.7 out of 5
18 Ratings

18 Ratings

THE Fred Moore ,

Love the content and the guests

This is the perfect podcast for your commute, conversational and informative. Good stuff!

fussbros ,

Clutter is evil

I really loved the interview with Lori. She really hit home on a lot of subjects. I think I need to clean my desk right now

Tyler B. Christensen ,

Great show for those looking to start a business

What I love most about this show is the variety in guests and topics. There are so many great episodes on different aspects of starting and running a business. And Annemarie does a great job getting the most valuable information from her guests.

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