The PRovoke Media Podcast PRovoke Media

In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on how to use influencers to boost B2B campaigns and the agency’s Retailer Inner Cirkle initiative, as well as PepsiCo’s introduction of the Extra Flamin’ Hot range across its Doritos, Walkers and Wotsits brands, as an example of a smart pre-launch partnership with retailers which had immediate and measurable commercial impact.

In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating Havas Red's disparate agency entities into a cohesive whole, his approach to acquisition, talent and much more, in a wide-ranging conversation that reveals how the PR agency model is ripe for disruption.

Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosis.
 
In this episode of the PRovoke Media podcast, we look at neurodiversity in the PR industry in a conversation between Maja Pawinska Sims and Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, who was recently diagnosed with ADHD after a 20-year career in PR. Nolan talks about his diagnosis, the impact on his personal and professional life, his experience of being a neurodiverse leader in PR, and how the industry can better support and embrace neurodiversity.
 
Resources:
Neurodiversity in PR: From Kryptonite to Superpower
PRCA/CIPR Wellness Audit

In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality ,in which we discussed management and economic challenges.

Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.

Description Immerse yourself into an engaging and enlightening discussion about the stakeholder economy, sustainability, and dealing with changing corporate landscapes with the special guest, Lisa Gibby of Nestlé. This episode of Provoke Podcast, produced in conjunction with FGS, sheds light on the role of corporate affairs professionals amidst geopolitical upheaval, rising emphasis on ESG values, and the concept of shared value creation that Nestlé championed. Gain deep introspection into Nestlé’s approach towards maintaining corporate reputation while handling stakeholder criticism and balancing long-term business vision. Also get unique insights in how shared values and purpose influence corporate culture, impacting business purpose and social responsibility. The discussion lifts the veil on critical changes in the governance sector and highlights the importance of engaging thoughtfully with stakeholders in an increasingly consumer-centric world. Hear about Nestlé's consumer relationship strategy, importance of purpose-led initiatives, and the paradigm shift in public relations sector in this episode. The show concludes by discussing the intricate role of authenticity and effective communication in fostering corporate relationships and maintaining a positive corporate reputation. From Nestle's journey of becoming a warmer, authentic organization, to adapting strategies around carbon-neutrality, this episode provides a comprehensive outlook on future challenges in sustainability, human rights, health, and harnessing AI for issue resolution and problem-solving.