26 min
Improve Email/SMS Opt-Ins Around Key Events like Add to Cart and How It Can Help Facebook, Too Conversion Tracking Playbook
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- Marketing
Brad Redding, Founder & CEO @ Elevar shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking.
Brad Redding, Founder & CEO @ Elevar shares quick updates on Twitter Conversion API and the Google Tag. Then dives deep into a challenge with onsite email & SMS collection, the opportunity to improve this around key interactions like add to carts, and how this can be helpful for conversion rate and optimizing remarketing efforts through better tracking.
26 min