26 min
Outdoor Advertising Post-COVID In Clear Focus
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- Marketing
In Clear Focus this week: Media planning and buying agency Bigeye's podcast features Craig Swygert of Clear Channel Outdoor. Craig discusses the impact of COVID-19 and why outdoor ads represent a unique opportunity as the country reopens. Reflecting on his 27 years of advertising experience, Craig shares top tips for developing impactful out-of-home creative, and highlights tools available to advertisers and agencies that support media planning and maximize campaign effectiveness.
In Clear Focus this week: Media planning and buying agency Bigeye's podcast features Craig Swygert of Clear Channel Outdoor. Craig discusses the impact of COVID-19 and why outdoor ads represent a unique opportunity as the country reopens. Reflecting on his 27 years of advertising experience, Craig shares top tips for developing impactful out-of-home creative, and highlights tools available to advertisers and agencies that support media planning and maximize campaign effectiveness.
26 min