In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.
In Clear Focus: Inspiring Green Consumer Choices with Michael E. Smith (Encore)
IN CLEAR FOCUS: The Inflation Reduction Act promises billions of dollars for green energy investments, but how can marketers and advertising professionals encourage consumers to adopt more sustainable behaviors? In this encore episode, applied consumer neuroscience expert Michael Smith joins us to discuss his book, Inspiring Green Consumer Choices: Leverage neuroscience to reshape marketplace behavior. Michael offers insights and practical tips for communicating the benefits of greener choices.
Asking for Trouble with Jon Cohen (Encore)
In Clear Focus: In this encore episode, qualitative researcher Jon Cohen explains why we can't trust what people say - and how their answers can lead us astray. Jon shares lessons learned from a career in consumer insights and discusses key ideas and frameworks in his book, Asking for Trouble. Jon demonstrates how researchers can ask better questions and listen harder to get closer to consumer truths - leveraging insights to develop more imaginative creative ideas and compelling communications.
randing and Brand Storytelling
In Clear Focus: In today's episode, we revisit conversations with three guests from our current season: Simon Bailey, co-author of Myths of Branding; Miri Rodriguez, author of Brand Storytelling; and Rick Parkhill, founder of the annual Brand Storytelling event and co-creator of a new Brand Film certification course. IN CLEAR FOCUS listeners can claim a 20 percent discount on Myths of Branding and Brand Storytelling at KoganPage.com by using the promo code BIGEYE20 at checkout.
Future-Ready Retail with Ibrahim Ibrahim
In Clear Focus: Many physical retail developments are failing to attract the crowds required to be sustainable, impacted by both online shopping and changing consumer behaviors. This month's Bigeye Book Club selection, Future-Ready Retail, examines how brands can develop winning strategies to create engaging stories that recruit and retain customers. The book's author, Ibrahim Ibrahim, is a futurist, retail strategist, and designer. In this episode, Ibrahim discusses key ideas in his book.
Customer Insight Strategies with Dr. Christine Bailey (Encore)
In Clear Focus: In this encore, our guest is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joined us to discuss topics from her book, Customer Insight Strategies. Christine provided a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands. Christine offered advice for women working in martech, and explains why we all need to feed our brains!
ENVISION 2022 - Doug Stephens, Retail Prophet
In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Doug Stephens, a retail futurist, author, and CEO of Retail Prophet. During our interview, Doug shared his thoughts on luxury retail's resilience among Asian consumers, Amazon's experiments with physical store concepts, and social and sustainability issues around retailing in the metaverse.