In Conversation with Ruth Haffenden | Boody In Conversation by Compass Studio
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- Marketing
Welcome to the chat!
On today’s show: Ruth Haffenden, Global Head of Brand and Marketing at Boody dishes her advice to Brand Managers on purpose-led marketing. Listen to learn about how Boody’s bold ‘Make Yourself Comfortable’ campaign came about, and how the team overcame challenges posed by tough ad standards.
This week, Ruth recommended reading “Radical Candor” by Kim Scott and “How To Listen” by Oscar Trimboli.
She also finds inspiration from the voices of Cindy Gallop and Maz Speaks.
Keen to get involved with In Conversation? Drop us a line at hello@compass-studio.com
Thanks for joining the chat.
Welcome to the chat!
On today’s show: Ruth Haffenden, Global Head of Brand and Marketing at Boody dishes her advice to Brand Managers on purpose-led marketing. Listen to learn about how Boody’s bold ‘Make Yourself Comfortable’ campaign came about, and how the team overcame challenges posed by tough ad standards.
This week, Ruth recommended reading “Radical Candor” by Kim Scott and “How To Listen” by Oscar Trimboli.
She also finds inspiration from the voices of Cindy Gallop and Maz Speaks.
Keen to get involved with In Conversation? Drop us a line at hello@compass-studio.com
Thanks for joining the chat.