150 episodes

We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • Business
    • 5.0 • 6 Ratings

We help marketers get better results from their marketing data.

    In-Ear Insights: How to Apply Agile Prompt Engineering

    In-Ear Insights: How to Apply Agile Prompt Engineering

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using Agile principles for prompt engineering – agile prompt engineering. You will learn the importance of process development and project management when working with large language models (LLMs) like ChatGPT. Discover how to use the 5 P’s framework and the RACE [...]Read More... from In-Ear Insights: How to Apply Agile Prompt Engineering

    In-Ear Insights: Prompt Engineering 101

    In-Ear Insights: Prompt Engineering 101

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris provide a practical guide to prompt engineering, prompt engineering 101. Learn how to approach prompt creation like software development, starting with thorough requirements gathering using the 5 P’s framework. Discover the power of the RACE framework (Role, Action, Context, Execute) for crafting [...]Read More... from In-Ear Insights: Prompt Engineering 101

    In-Ear Insights: Introduction to Agile Marketing

    In-Ear Insights: Introduction to Agile Marketing

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris delve into the world of Agile methodology. You will gain a clear understanding of Agile principles and how they compare to traditional waterfall project management. Discover the benefits of Agile for marketing, including increased flexibility, customer-centricity, and the ability to adapt to [...]Read More... from In-Ear Insights: Introduction to Agile Marketing

    In-Ear Insights: What Are AI Ethics?

    In-Ear Insights: What Are AI Ethics?

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the complex and critical topic of AI ethics. You will explore the fundamental principles of ethics and how they apply to the development and use of artificial intelligence. Discover the importance of transparency, accountability, and minimizing harm when working with AI [...]Read More... from In-Ear Insights: What Are AI Ethics?

    In-Ear Insights: How to Build an AI Strategy

    In-Ear Insights: How to Build an AI Strategy

    In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to build an AI strategy. Discover why focusing on AI as a strategy is misguided and what you should do instead to achieve meaningful business outcomes. You’ll learn how to identify the actual problems you need to solve and how [...]Read More... from In-Ear Insights: How to Build an AI Strategy

    In-Ear Insights: Prompt Development Life Cycle

    In-Ear Insights: Prompt Development Life Cycle

    In this week’s In-Ear Insights, Katie and Chris discuss how the software development life cycle (SDLC) applies to prompt engineering in generative AI, why the prompt development life cycle (or prompt engineering life cycle) is a good idea, and a real-life application of it. Watch the video here: Can’t see anything? Watch it on YouTube [...]Read More... from In-Ear Insights: Prompt Development Life Cycle

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6 Ratings

6 Ratings

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If you’re a marketer, listen to this

Unpacking and understanding the data from your marketing efforts is crucial. This is a great podcast to help you do just that.

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