In-Ear Insights from Trust Insights Trust Insights

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative analytics, a new way to use AI to get more from your data. Discover why simply collecting data isn’t enough and how generative analytics helps you uncover actionable insights. Learn practical ways to apply this approach to your marketing efforts [...]Read More... from In-Ear Insights: What is Generative Analytics?

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how the capabilities of generative AI are changing how executives think about building a team. Learn why simply cutting staff to save money is not a viable long-term strategy. Discover the questions you should ask to accurately assess your needs and [...]Read More... from In-Ear Insights: CEO Perspective on Generative AI and the Future of Work

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crisis of trust in institutions, influencer marketing strategy, and what it means for your marketing. Learn why Gen Z gravitates toward individual influencers and away from brands. Discover how to adapt your marketing to include influencers, even if you’re not [...]Read More... from In-Ear Insights: Trust and Influencer Marketing Strategy

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using generative AI for non-business, fun tasks. You’ll discover how to leverage generative AI to solve everyday challenges like creating a recipe with specific ingredients or remembering what to pack for a trip. You’ll learn how to use AI to enhance [...]Read More... from In-Ear Insights: Generative AI for Non-Business Use Cases

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of [...]Read More... from In-Ear Insights: Generative AI Data Management Best Practices

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, [...]Read More... from In-Ear Insights: How to Use Generative AI in Sales