10 episodes

We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • Business
    • 5.0 • 4 Ratings

We help marketers get better results from their marketing data.

    {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data

    {PODCAST} In-Ear Insights: Basics of Tiktok Analytics and Tiktok Data

    In this week’s In-Ear Insights, Katie and Chris tackle Tiktok. What data is available to marketers and creators? What data is not available by normal means? What kind of analytics does Tiktok provide – and what kind of analytics do you need to obtain for yourself? Tune in to find out. Watch the video here: [...]Read More...

    {PODCAST} In-Ear Insights: 2022 Marketing Trends

    {PODCAST} In-Ear Insights: 2022 Marketing Trends

    In this week’s In-Ear Insights (the @trustinsights podcast), @katierobbert and @cspenn answer the most common question in our inboxes: what are the 2022 marketing trends we should be paying attention to? Find out why trend spotting is unreliable, what data sources to check for actual trends, and what Katie and Chris think are actual trends [...]Read More...

    {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

    {PODCAST} In-Ear Insights: YouTube Analytics for B2B Marketers

    In this week’s In-Ear Insights, Katie and Chris answer a question from the MarketingProfs B2B Forum on how YouTube analytics data can be used for B2B marketing – and how YouTube itself fits into your B2B marketing strategy. Watch and listen for tips on how to do YouTube research to inform your YouTube strategy as [...]Read More...

    {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

    {PODCAST} In-Ear Insights: Budgeting Appropriately for Marketing Strategy

    In this week’s In-Ear Insights, we answer a question from Janine at a recent webinar who asked how to persuade decision-makers to invest in a more comprehensive marketing program. We talk through some conceptual frameworks to help marketers and executives understand different levels of investment needed to make marketing succeed holistically – and when you [...]Read More...

    {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

    {PODCAST} In-Ear Insights: Dealing With Conflicting Results in Marketing Analytics

    In this week’s In-Ear Insights, Katie and Chris answer a very popular question: what do you do when the numbers don’t add up? When your Facebook results conflict with the data in Google Analytics, when your CRM doesn’t match your marketing automation, when accounting asks you why your forecasts were wrong – what do you [...]Read More...

    {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content

    {PODCAST} In-Ear Insights: Storytelling With Highly Technical Content

    In this episode of In-Ear Insights, Katie and Chris tackle a recent question: “My struggle is how to create connection, emotion and story from highly technical content. Any advice?” They dig into customer behaviors, user stories, and other tips & tricks you can use to lift your technical content up. Tune in to find out [...]Read More...

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If you’re a marketer, listen to this

Unpacking and understanding the data from your marketing efforts is crucial. This is a great podcast to help you do just that.

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