10 episodes

We help marketers get better results from their marketing data.

In-Ear Insights from Trust Insights Trust Insights

    • Business
    • 5.0 • 4 Ratings

We help marketers get better results from their marketing data.

    {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

    {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

    In this week’s In-Ear Insights, Katie and Chris tackle how to sell the value of data to stakeholders like the C-Suite. How do you convince people of the merits of data, of investing in data programs and projects, and ultimately to become champions for the analytics work you do? Tune in to find out! Watch [...]Read More... from {PODCAST} In-Ear Insights: Selling The Value of Data To Stakeholders

    {PODCAST} In-Ear Insights: What is Data-Driven Marketing?

    {PODCAST} In-Ear Insights: What is Data-Driven Marketing?

    In this episode, Katie and Chris dig into what data-driven marketing is and is not. What is data-driven marketing? Who is data-driven? Is there a safe balance between opinion-led marketing and data-driven marketing? Tune in to find out! Data driven means making decisions with data when the data doesn’t tell you what you want to [...]Read More... from {PODCAST} In-Ear Insights: What is Data-Driven Marketing?

    {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

    {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

    In this episode, Katie and Chris revisit the essential basic B2B marketing metrics. They discuss the importance of metrics such as engagement rate, bounce rate, and conversion rate. They also talk about the sales funnel and how it is a tiny portion of the overall customer journey. Watch the video here: Can’t see anything? Watch [...]Read More... from {PODCAST} In-Ear Insights: 2022 B2B Marketing Metrics

    {PODCAST} In-Ear Insights: What Is Content Attribution?

    {PODCAST} In-Ear Insights: What Is Content Attribution?

    In this episode, Katie and Chris tackle content attribution. What is content attribution, and how does it differ from normal marketing attribution? You’ll learn about two different ways to do content attribution and one way you can get set up and running right away. Watch the video here: Can’t see anything? Watch it on YouTube [...]Read More... from {PODCAST} In-Ear Insights: What Is Content Attribution?

    {PODCAST} In-Ear Insights: Market Research Capabilities

    {PODCAST} In-Ear Insights: Market Research Capabilities

    In this week’s In-Ear Insights, Katie and Chris discuss market research capabilities. What kinds of resources should an organization allocate towards market research? How often should you be doing market research? What are the different kinds of market research? These questions and many more answered – tune in to find out! Watch the video here: [...]Read More... from {PODCAST} In-Ear Insights: Market Research Capabilities

    {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

    {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

    In this week’s episode, Katie and Chris look at the use of predictive analytics to forecast trends and learn when to put marketing campaigns into market. They examine some of the data around pumpkin spice season as well as other seasonal trends. Ever wonder when the best time is to put a seasonal campaign into [...]Read More... from {PODCAST} In-Ear Insights: Predictive Analytics and Trend Forecasting

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

danielparchment ,

If you’re a marketer, listen to this

Unpacking and understanding the data from your marketing efforts is crucial. This is a great podcast to help you do just that.

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