Increasing Your Conversion Campaigns Marketing Mistakes (And How To Avoid Them)

In today's episode, Stacy sits down with Meg Sakakibara, who is the Vice President of Marketing an Unbounce, a platform that helps brands increase their conversion campaigns through landing pages and leveraging the power of AI. Meg has been a B2B marketing professional in the technology community for 14 years, spanning both enterprise software and SMB SaaS. The two chat about all the ways that you can create a successful conversion campaign, They discuss the importance of understanding your customer, your core messaging, and the conversions that actually matter—is it a lead, or a click-through? Check here for some notes

Hollywood Branded Refresher Episodes
Check out some of the past episode we’ve covered on this topic:


EP283: The Importance Of Audience Research
EP276: How To Leverage LinkedIn With Mandy McEwen | Mod Girl Marketing And Luminetics
EP270: The Power of Digital Metrics and Web Design with Spencer Brooks | Brooks Digital

You can check out our playlist here

Hollywood Branded  Content Marketing Case Studies
The following content marketing case studies below provide even more insights.


Top 8 Ways To Leverage Branded Content Marketing
Content Marketing Part 2: Three Successful Content Marketing Strategies
Creating Audience Rapport in Content Marketing
11 Ways To Use Content Marketing For Baby Boomers


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