400 episodes
Marketing Mistakes (And How To Avoid Them) Hollywood Branded
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- Business
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5.0 • 23 Ratings
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Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.
With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way. Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
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The Power Of Brand Integration: Exploring The Impact And How It Works
In this episode, Phillip and Stacy discussed about the challenges of leveraging AI in advertising, learn about effective strategies, and consider the ethical implications of new tech. Join us to hear Phillip’s insights on how businesses can navigate the evolving landscape of digital marketing
Phillip has a deep expertise in neuromarketing, technology, and media. As the EVP of Business Development at MediaScience, he drives strategic initiatives and fosters key partnerships in advertising research on the subconscious biases people feel when watching content. His career includes contributing to over $130 million in recurring revenue at Uber Eats. He serves as a thought leader through influential whitepapers published by the Interactive Advertising Bureau (IAB) and has spoken on AI-based approaches in marketing at Neuromarketing World Forum.
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Digital Evolution: Brands in the Age of AI Marketing
In this episode, Erik Huberman and Stacy talked about how brands should adapt to evolving digital marketing.
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Unlocking Engagement Why Micro Influencers Outshine the Rest
In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.
Check out some of the past episodes we’ve covered on this topic:
Ep 26: The Risks And Costs Of Social Influencer MarketingEP 20: Cracking 15 Steps For Celebrity Influencer Buy In
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
Influencer Marketing Case Study: Hotel Resort
PartnershipWhy Brands Can Benefit From Micro
Influencer PartnershipsInfluencer Marketing School:
Become A Certified Influencer Marketer
Why Influencers Are Leaving Snapchat for Instagram
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Top Holiday Product Placements
In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP 80: Product Placement Trade Out Opportunities in Hollywood TV and Film
EP 76: Cannabis and Product Placement Content Marketing Partnerships
EP 74: Product Placement Versus Brand Integration
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
Top Brand Partnerships With Ralph Breaks The Internet
How To #29: How Much Does Product Placement Cost
Promotional Products And Their Impact On Your Brand
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Mastering Celebrity Gifting: Key Strategies for Brands
In this episode, Stacy talk about what brands need to know about celebrity gifting swag bag and the best practices brand manager needs to follow.
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Mastering Brand Clarity and Client Value
In this episode, Stacy and Kaye chat about building clarity around your brand to drive sales and work with clients who appreciate you.
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Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support
Customer Reviews
Practical and Entertaining!
I have loved this podcast so far! It’s great to turn on in the background while I work or when I’m driving. My favorite things about Marketing Mistakes is how educational it is while still being entertaining, and it is also very practical. As a marketer myself, I have learned and been able to implement so many amazing lessons from this podcast.
Great Tips
Insightful, easy-to-digest, and relevant. As someone working in marketing, Stacy’s tips have benefited my career and broadened my viewpoint on certain things. Relevant to current popular culture and always has something great to say.
Smart Host, Great Insights
Had a pleasure of being interviewed by Stacy. She has great marketing chops and knows the right questions to ask to produce meaningful and actionable insights for her listeners.