Inner Sircle Adam Brown

On this episode, I talk about Meta making some updates to try and grab TikTok users over to the platform. Some notes to reference:




Instagram



Instagram is testing a new feed called “Blend” - Reels recommendations based on Reels you’ve shared with friends and your Reels interests



Essentially, trying out a more integrated way to facilitate Reels sharing, by tapping into the user behavior of sharing Reels via DM


Instagram isn’t live testing this as yet



Instagram is testing out a new way to comment on specific images within a carousel post



The new option enables users to @mention the number of an image within a carousel to append their comment to that specific image or video








It could be another way to drive more focused engagement and encourage more interaction




Facebook



The TikTok-ification of social media more broadly continues, with Facebook rolling out a new, consistent full-screen video player, which will see all videos posted to the app expand to the TikTok-like vertical format


When you tap on a video anywhere on the Facebook app, you’ll now consistently see a fullscreen, vertically oriented video


Previously, depending on the length of the video or where you were watching, you may have seen horizontal videos or videos that played in a Feed-like player

On this episode, I talk about how Instagram Chief Says Follower Counts Are Not a Good Indicator of Account Value. I reference this article.

On this episode, I am once again advocating for YouTube Shorts.

On this episode, I talk a little about the current influencer market and how to approach negotiations.

On this episode, I talk about TikTok engagement (and reach being down) and I reference this article.

On this episode, I talk about a potential TikTok Ban. I reference this article.