37 episodes
Digital Marketing Answered Innovation Visual
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- Business
Digital Marketing Answered is a series curated by leading Digital Marketing Agency Innovation Visual, who work alongside their clients to transform their sales and marketing results globally with their ‘Just The Expertise You Need’ approach. Digital Marketing Answered is a detailed, regularly expanded podcast and video series that covers every aspect of digital marketing in today's commercial and corporate landscape.
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How to Generate Revenue from Email
Email marketing is an incredibly powerful tool and is a direct and effective way to communicate with your customers and your prospects. It is essential however, to ensure that you're sending the right messages at the right time in order for this tactic to generate impact, especially when it comes to generating revenue.In this episode of Digital Marketing Answered™, Digital Marketing Lead, Vogue Phelps, is joined by MarTech Executive and email specialist, Megan Worboys, to discuss how email co...
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Marketing Planning: How to do it and what not to do
When planning your marketing strategy and activity, it can be challenging to know where to start.In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader to discuss the essentials for forming your marketing plan.Huw Waters bio:Huw Waters is a highly experienced marketing leader, having worked with brands as diverse as Panasonic, Motorola, Whirlpool, and British Airways, through to marketing ag...
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Understanding Economics to Drive Better Marketing Decisions
In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders nee...
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How to Set SMART & Effective Business Goals in Marketing
Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including:- The importance of having good data for optimal business goal setting- How to ensure your goals are specific, measurable, achievable, realistic & timely - The significance of aligning m...
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Marketing Technically Complex Offerings
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?This episode covers:- Why building trust with your audience is essential.- The critical things to keep in mind when communi...
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What You Need to Know About Account Based Marketing (ABM)
In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics. This discussion explores key topics including:- Actionable steps to get started with your own ABM strategy- Why ma...