Inside the World of Influencer Marketing with Peter Kennedy of Tagger Media The Loop Marketing Podcast

In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.
Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader.
If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode.
Key Topics Discussed


The startup journey from ideation to acquisition


How to find a problem to solve and build a unique solution


The importance of focusing on customer needs


The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader


Insights into the influencer marketing industry


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#InfluencerMarketing #TaggerMedia #SproutSocial