25 episodes

It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.

The Loop Marketing Podcast Coegi

    • Business
    • 5.0 • 2 Ratings

It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.

    Building a Commerce Brand with Thu Bang of EyePromise

    Building a Commerce Brand with Thu Bang of EyePromise

    Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.
    Topics of Discussion:


    The essential skill sets that make great marketers stand out.


    The critical role of brand building in commercialization.


    Direct-to-Consumer (DTC) strategies, including selling on Amazon.


    How an agency partner can elevate your marketing efforts.


    The unique advantages of influencer marketing for commerce brands.


    Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H
     
     
    About Coegi
    Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
    Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
    Read more on our blog: https://coegipartners.com/thoughtspace/
    Follow @CoegiPartners:
    LinkedIn: https://www.linkedin.com/company/coeg...
    Facebook: https://www.facebook.com/coegipartners/
    Instagram: https://www.instagram.com/coegipartners/

    • 52 min
    Subtractive Innovation

    Subtractive Innovation

    In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.
    This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies.
    Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!
     
    Connect with Coegi:


    Coegi Website


    Coegi on LinkedIn


    Coegi on Twitter


    Coegi on Instagram


     
    Listen to more episodes of The Loop Marketing Podcast:


    The Loop Marketing Podcast


     
    ✨ Stay Connected:


    Follow us on Twitter


    Subscribe on YouTube


     
    Time Stamps:
    0:00 - Intro
    1:29 - What is Subtractive Innovation?
    8:20 - Dyson and Apple's Subtractive Product Innovation
    14:13 - The Steps to Implementing Subtractive Innovation
    21:20 - Consumer Forward Mentality in Subtractive Innovation
    24:16 - Final Thoughts
    26:01 - Outro

    • 26 min
    2024 Marketing Trends Predictions | The Loop Marketing Podcast

    2024 Marketing Trends Predictions | The Loop Marketing Podcast

    In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.
    They discuss: 

    The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase. 
    The shifting expectations of performance media and how brands can show accountability to their marketing budgets.
    The complexities of advertising on social media in 2024 and how advertisers can adapt to the changes
    The benefits and challenges of generative AI we will likely see in 2024
    And more...

    This podcast is a must-listen for any marketer who wants to stay ahead of the curve in 2024.
    - - -
    About Coegi: 
    Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
    Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
    Read more on our blog: https://coegipartners.com/resources
    Follow @CoegiPartners:
    LinkedIn: https://www.linkedin.com/company/coegi-llc/
    Facebook: https://www.facebook.com/coegipartners/
    Instagram: https://www.instagram.com/coegipartners/
     

    • 41 min
    Inside the World of Influencer Marketing with Peter Kennedy of Tagger Media

    Inside the World of Influencer Marketing with Peter Kennedy of Tagger Media

    In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.
    Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader.
    If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode.
    Key Topics Discussed


    The startup journey from ideation to acquisition


    How to find a problem to solve and build a unique solution


    The importance of focusing on customer needs


    The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader


    Insights into the influencer marketing industry


    Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends.
    #InfluencerMarketing #TaggerMedia #SproutSocial

    • 44 min
    The Power of Independent Agencies with John Harris of WPI

    The Power of Independent Agencies with John Harris of WPI

    In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside of the traditional holding company model.
    - - - 
     
    About Coegi: 
    Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
    Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
    Read more on our blog: https://coegipartners.com/resources
    Follow @CoegiPartners:
    LinkedIn: https://www.linkedin.com/company/coegi-llc/
    Facebook: https://www.facebook.com/coegipartners/
    Instagram: https://www.instagram.com/coegipart
     - - -
    About WPI Worldwide Partners, Inc. (WPI) is a global and diversified independent agency network engineered to solve the precise business challenges of today’s marketers and agencies.
    Website: https://www.worldwidepartners.com/
    John Harris, President of WPI: https://www.linkedin.com/in/netharris/

    • 42 min
    Demystifying Artificial Intelligence

    Demystifying Artificial Intelligence

    In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn: 

    the potential uses and limitations of Generative AI tools
    why AI is such a popular topic at this point in our history and
    how to navigate these powerful, but still imperfect, tools to get the best results

    - - -
    About Coegi: 
    Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
    Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
    Read more on our blog: https://coegipartners.com/resources
    Follow @CoegiPartners:
    LinkedIn: https://www.linkedin.com/company/coegi-llc/
    Facebook: https://www.facebook.com/coegipartners/
    Instagram: https://www.instagram.com/coegipartners/

    • 44 min

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