The Loop Marketing Podcast Coegi

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.
Topics of Discussion:


The essential skill sets that make great marketers stand out.


The critical role of brand building in commercialization.


Direct-to-Consumer (DTC) strategies, including selling on Amazon.


How an agency partner can elevate your marketing efforts.


The unique advantages of influencer marketing for commerce brands.


Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H
 
 
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.
This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies.
Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!
 
Connect with Coegi:


Coegi Website


Coegi on LinkedIn


Coegi on Twitter


Coegi on Instagram


 
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Time Stamps:
0:00 - Intro
1:29 - What is Subtractive Innovation?
8:20 - Dyson and Apple's Subtractive Product Innovation
14:13 - The Steps to Implementing Subtractive Innovation
21:20 - Consumer Forward Mentality in Subtractive Innovation
24:16 - Final Thoughts
26:01 - Outro

In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.
They discuss: 

The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase. 
The shifting expectations of performance media and how brands can show accountability to their marketing budgets.
The complexities of advertising on social media in 2024 and how advertisers can adapt to the changes
The benefits and challenges of generative AI we will likely see in 2024
And more...

This podcast is a must-listen for any marketer who wants to stay ahead of the curve in 2024.
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About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
 

In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.
Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader.
If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode.
Key Topics Discussed


The startup journey from ideation to acquisition


How to find a problem to solve and build a unique solution


The importance of focusing on customer needs


The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader


Insights into the influencer marketing industry


Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends.
#InfluencerMarketing #TaggerMedia #SproutSocial

In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside of the traditional holding company model.
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About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipart
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About WPI Worldwide Partners, Inc. (WPI) is a global and diversified independent agency network engineered to solve the precise business challenges of today’s marketers and agencies.
Website: https://www.worldwidepartners.com/
John Harris, President of WPI: https://www.linkedin.com/in/netharris/

In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn: 

the potential uses and limitations of Generative AI tools
why AI is such a popular topic at this point in our history and
how to navigate these powerful, but still imperfect, tools to get the best results

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About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/