The Loop Marketing Podcast Coegi

Welcome back to The Loop Marketing Podcast! 
Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.
In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:
- The importance of breaking down the silos between creatives and media operations for the sake of great content- Creating a new definition for ‘performance marketing’ and- Best practices for building KPIs at each stage of the marketing funnel
Visuals from the presentation can be found here. 
- - -
About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️
Because what it takes to successfully move your customers is changing.
Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.
In this episode of the The Loop Marketing Podcast, Coegi’s SVP of Marketing & Innovation, Ryan Green, is joined by Kaitlin Jacobi and Renate Rutkovskis of Bread & Butter Wines (part of the WX Brands portfolio) to discuss how they use the power of creative storytelling to drive an effective omni-channel performance strategy and build loyalty for the Bread & Butter brand.
Bread & Butter's Website: https://breadandbutterwines.com/
--
About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it wrong. 
You’ll learn:


How to apply upfront data-driven work to inform marketing strategies


The importance of data restraint and why “more” is not better and 


The keys to giving the client the data story they need to hear


--
About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog: 
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/

In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.
Scott is joined by Coegi’s Vice President of Marketing & Innovation, Ryan Green, to discuss:

What brand collaborations are
The opportunities they bring to brands and 
The impact they have on the businesses’ growth trajectories

Follow Scott: https://www.linkedin.com/in/scottbenjaminmoore/
Colaboratory Webiste: https://www.colaboratory.io/
Follow Ryan: https://www.linkedin.com/in/ryangreen83/
--
About Coegi: 
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog: 
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
 

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida. 

How DE&I in advertising has evolved over the last year 
Why more CMOs with a media background are being hired 
How advertisers and publishers are working towards more unified measurement 
Ways brands are holding creative assets to more rigorous performance standards 

Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large. 
--
Related Articles: 
Why the Performance Scoring Model is the Future of Marketing Measurement 
Seeking Solutions to Media Measurement Complexity at ANA Event 
--
Follow Ryan: https://www.linkedin.com/in/ryangreen83/
--
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog: 
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
 --
#digitalmarketingtrends #marketingpodcast
 

The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast.
We’ll discuss

Where brands should start when building their audience targeting strategy,
Ways to refine your audience with a “test and learn” approach, 
And what the process looks like to turn first-time customers into loyal, long-term advocates for your brand. 

Chapters: 
0:00-0:35 - lntro
0:35-1:32 - Guest Welcome
1:32-2:41 - Topic Overview 
2:42-4:11 - Where brands should turn when building their audience targeting strategy
4:11-7:24 - Privacy and Targeting for a Cookieless Future
7:24-9:20 - How brands can capitalize on first party data analysis to identify potential new customers
9:20-11:56 - How to apply first-party data hollistically within your strategy
11:56-14:47 - How marketers can create a “test and learn” approach to refine their audience strategy
14:47-17:14 - Where do you lean into AI and where do humans need to intervene? 
17:14-20:43 - How you can turn first time customers into loyal, long-term customers
Q&A
20:43-22:05 - Where do you draw the line on being too personal with your audience? When does it move from “customized to me” to “downright creepy?” 
22:05-24:23 - If you don’t know your ideal customer/lack seed data - where do you start?
24:23-26:13 - Starting from scratch on first party data collection? Here’s how to set yourself up for success
26:13-29:17 - #1 Transformative Tip for brands who want to use audience targeting and relationship-building to transform their brand
29:17-29:56 - Outro
 
--
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog: 
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: