Inspiring Insights Stories Bureau

We dive into the impact of augmented reality (AR) and cultural nuances on storytelling for a digital age with Aarti Bhaskaran, Global Head of Research & Insights at Snap, during this live recording at IIEX North America.
Aarti shares the innovative storytelling and communication tactics that Snapchat employs to engage their users. Using her vast global experience in insights, she unpacks the intricacies of connecting with a demographic that's as diverse in age as it is in geography.
We also venture into the realm of AR, where Snapchat is revolutionizing immersive consumer experiences. We explore the frontiers AR is pushing, from influencing buyer behavior to reimagining consumer engagement across industries.
Discover how a Snapchat AR study launched at a client event became an unexpected viral sensation, emphasizing the power of blending interactive tech with traditional research dissemination.
What You’ll Learn: 
How to manage insights data in different markets across culturesWhy storytelling is becoming more fast-pacedHow to know your audienceHow to communicate the researchWays AR is influencing buyer behavior
Aarti’s Bio:
Aarti Bhaskaran is a storyteller, strategic thinker and insights leader with over 15 years of  experience in consumer insights. She currently leads global research and insights at Snapchat. She manages a global team to produce thought leadership to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence. Her team also manages measurement relationships with Global Media Holding companies and media partners.
Aarti’s career has taken her across four countries and two continents. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. 
Before that, Aarti built the insights and analytics practice at MediaCom Canada. While there, she launched Canada-specific solutions to measure media performance to drive business for MediaCom’s clients. 
Prior to that, Aarti was located in Singapore, where she was the Asia Pacific lead on brand  performance and creative development research for PepsiCo and Friesland Campina. 
Aarti received her Masters in Economics from Stella Maris College affiliated with the University of Madras in India.

More from our guest: Aarti Bhaskaran

Inspiring Insights is powered by Stories Bureau.
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Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media  
Kory Grushka, Founder of Stories Bureau
Samrat Saran, Head of Client Solutions at Neuro-Insight

Welcome to Inspiring Insights! In our premiere episode, hosts Kory Grushka and Samrat Saran are joined by Stefania Gvillo, Chief Analytics and Insights Officer at Domino’s, the largest pizza company in the world.
Stefania is a wealth of knowledge with 20-plus years of experience in insights for top global brands, including PepsiCo, Mondelēz International (Oreo, Cadbury), the dot-com and now Domino’s. 
We chat with Stefania about driving decisions—the barometer she uses to maximize insights. “Make sure you’re thinking in terms of what is going to have the most impact rather than what’s going to be the most informative,” she says. 
Stefania also shares her strategy to develop trust with business partners and how she empowers her insights team at Domino’s. 
Get ready to be inspired! 
What You’ll Learn: 
• How to develop young talent
• 3 steps to get the most impact from insights
• The language you use is important
• Why research, analysis and insights are inputs, not outputs
• How to be a journalist, not a novelist, when it comes to storytelling
• A great way to get feedback to improve your insights presentations
• How to empower your insights team

Stefania’s Bio:
Stefania Gvillo has served as Domino's Senior Vice President, Chief Analytics and Insights Officer since joining the company in September 2020.
Prior to joining Domino's, Stefania was the global head of strategic insights and analytics at Mondelēz International, where she and her team steered decisions on iconic brands like Oreo, Cadbury and belVita.
Stefania is passionate about building high performance teams as well as fueling business decisions by intersecting hard data with human empathy and cultural trends. She is influential in transforming brands, increasing consumer value and driving sustainable growth.
Stefania previously spent 15 years at PepsiCo in progressive roles and ultimately served as vice president of portfolio strategy and consumer insights for the North America beverages division. 
Prior to PepsiCo, she held various insights and analytics roles at Clorox, Ralston Purina and in the dot-com industry.
Stefania holds an MBA from Washington University, with a concentration in marketing.

More from our guest: Stefania Gvillo

Inspiring Insights is powered by Stories Bureau.
Connect with us on LinkedIn:
Stories Bureau,  a creative agency focused on B2B marketing and internal corporate storytelling across media.
Kory Grushka, Founder of Stories Bureau
Samrat Saran, Head of Client Solutions at Neuro-Insight

Kory Grushka is the founder of Stories Bureau, a creative agency specializing in all things insights. Samrat Saran is a marketing expert with over 15 years experience in helping the biggest brands create true memories. Samrat is an insider, while Kory is an outsider in the Insights space, but they're coming together to chat with luminaries inside and outside the field of Insights to inspire bigger, broader, and more creative thinking that helps you go beyond the job description.