33 min
Instagram vs. Reality of Entrepreneurship with Ginny Jacobs Long Story Short
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- Marketing
Ginny Jacobs is the founder of Surprisingly Baked, the indulgent stuffed cookie company based in D.C. After a year in business and experiencing explosive growth, the company’s sales were quickly outpacing operational capacity. Ginny made the difficult decision to wind down the business. Her passions are in marketing, brand building, and customer acquisition, and not as much the day-to-day logistics of overseeing food safety or facility management of a commercial kitchen. That passion for marketing earned media coverage in many regional and national outlets.
Ginny Jacobs is the founder of Surprisingly Baked, the indulgent stuffed cookie company based in D.C. After a year in business and experiencing explosive growth, the company’s sales were quickly outpacing operational capacity. Ginny made the difficult decision to wind down the business. Her passions are in marketing, brand building, and customer acquisition, and not as much the day-to-day logistics of overseeing food safety or facility management of a commercial kitchen. That passion for marketing earned media coverage in many regional and national outlets.
33 min