42 min
Interview with Kevin Rutherford — Nuun CEO The Irresistible Factor
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- Marketing
What if your beverages worked harder for you than water? That’s exactly what Nuun Hydration delivers.On The Irresistible Factor, Kevin Rutherford tells host Kristi Bridges how he became Nuun’s CEO, combining his passions for health, wellness, fitness, and natural products. With a deep background in marketing — and experience at SC Johnson and Miller Brewing Company, along with “the OG” natural products brand, Kashi — he learned the ins and outs of business. Eventually, he found his way to Nuun, “the first real sports drink,” Kevin told Kristi, “to separate your hydration from your fuel.”Kevin calls himself Nuun’s Chief Eternal Optimist, and it’s true. His energy is infectious. And he has an incredible, diverse career path to show for it.Together, Kristi and Kevin dive into the incredible recognition Nuun has received over the past few years, and how Kevin has been able to connect with his team, inspiring them to rally together.“You’ve gotta start with a belief, create a belief, create a future vision of the world you want to create,” Kevin said. “And then get people to believe in themselves.”
What if your beverages worked harder for you than water? That’s exactly what Nuun Hydration delivers.On The Irresistible Factor, Kevin Rutherford tells host Kristi Bridges how he became Nuun’s CEO, combining his passions for health, wellness, fitness, and natural products. With a deep background in marketing — and experience at SC Johnson and Miller Brewing Company, along with “the OG” natural products brand, Kashi — he learned the ins and outs of business. Eventually, he found his way to Nuun, “the first real sports drink,” Kevin told Kristi, “to separate your hydration from your fuel.”Kevin calls himself Nuun’s Chief Eternal Optimist, and it’s true. His energy is infectious. And he has an incredible, diverse career path to show for it.Together, Kristi and Kevin dive into the incredible recognition Nuun has received over the past few years, and how Kevin has been able to connect with his team, inspiring them to rally together.“You’ve gotta start with a belief, create a belief, create a future vision of the world you want to create,” Kevin said. “And then get people to believe in themselves.”
42 min