Interview with Nick Saltarelli – Mid-Day Squares Co-Founder The Irresistible Factor

In honor of all of Kristi’s new subscribers, she is bringing back one of her most dynamic interviews, Nick Saltarelli, the Co-Founder of Mid-Day Squares. Nick was one of our very first guests and since that conversation, his company has grown tremendously. Today, Mid-Day Squares is selling around 50,000 bars per day and is number 1 in their category! Have a listen and there’s no way you won’t be inspired by what he has to say and more importantly, what his team has been able to achieve in a relatively short time. There is also tons of great advice for entrepreneurs. Here’s a little bit of his story: In our conversation, Nick shared how he is building his chocolate empire at lightning speed and working his way toward his goal of $100 million in revenue. "When you go into ultra-competitive saturated markets,” he told me, “it's harder to fuck up than going after niche markets, but — here’s the big caveat — it requires real innovation. You cannot go into a saturated market without having a product that’s 10x better than everything else.” Nick and Kristi dive into some of the disruptive things he’s doing in the category and some of the valuable lessons he learned from his previous entrepreneurial ventures. This is a must-listen if you want to hear tips and tricks on what it takes to build a brand of the future.