Marketing Heroes [Unfiltered] The Journey to CMO Leslie Carruthers and Danny Muscoplat

Mike Vannoy joins the podcast to talk about the strategic integration of AI in B2B marketing and its transformative impact on customer engagement and sales optimization.
He also discusses the critical role of disciplined daily routines in enhancing productivity and shares his journey from sales to marketing leadership and how his sales background has influenced his approach to marketing and the important role of AI in driving growth and efficiency in corporate and entrepreneurial settings.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Bernie Borges joins the podcast to share his experience in blending traditional marketing strategies with cutting-edge technology, providing insights from his unique perspective as both a sales and marketing leader. He discusses the importance of understanding and advantage of generational diversity within marketing teams to foster innovation and drive business success.
Bernie also reflects on his pivotal career transitions, from embarking on a sales career to roles that increasingly aligned with strategic marketing leadership. He highlights the critical role of integrating sales enablement with marketing to enhance business performance and customer engagement. Bernie touches on the evolving role of AI in marketing, advocating for a balanced approach that combines technological advancements with human insight and creativity.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

In this episode, Dawn Colossi, a pioneer in the marketing world, talks about how digital marketing is changing. Dawn shares her story of starting as someone who wanted to be a magazine editor and becoming a top Chief Marketing Officer. She points out the important moments and big changes in the industry that helped shape her career. She gives her own views on using digital changes, adding AI to marketing strategies, and finding a balance between new technology and human creativity. She also talks about how important it is to help talent grow, the strength of being a real leader, and her way of bringing new ideas and changes in a fast-moving digital world.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Tiffany Pillifant joins the podcast to discuss her unique and non-linear journey in the marketing world, emphasizing the importance of adaptability and embracing various roles and industries. She also discusses the evolving marketing landscape, highlighting shifts towards data-driven strategies, and her approach to problem-solving in this dynamic field.
Tiffany also discusses the importance of genuine leadership, empathy management, and emotional intelligence's role in the workplace. She offers her perspectives on navigating the challenges of managing up, down, and across, providing invaluable advice for current and aspiring marketing leaders.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Hunter Hoffmann joins the podcast to share his expertise in adapting marketing strategies across diverse work cultures, with valuable insights. He highlights how he navigated unique corporate environments, focusing on marketing and communication roles.
He also reflects on key career decisions, including how prioritizing work-life balance led to significant professional growth.  He emphasizes integrating marketing, communications, and social media for effective strategies in large organizations. He also touches on the role of AI in marketing, especially in copywriting, underscoring the blend of technology and human creativity.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.

Jeff Crum joins the podcast to talk about leveraging AI for content strategy and the significant impact this technology is making in the marketing field. He shares his insights on how AI is not only transforming content creation but also reshaping the roles and skills required in the marketing profession.
He also discusses his journey from a technical background to a leadership role in marketing, highlighting the skills and mindset necessary for adapting and thriving in the rapidly evolving landscape of digital marketing.
This podcast is brought to you by The Search Guru, produced in collaboration with Circle Audio, cover art by Andra Lazar.