336 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 155 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Could You Sell Your Content Marketing Division?

    Could You Sell Your Content Marketing Division?

    This week Joe and Robert cover the big news out of Disney. Do they really have more subscribers than Netflix? Are they the greatest media company of all-time? (the answer is yes)
    Axios sells to Cox Enterprises, creating a local media opportunity that may be unprecedented. At the 5x revenue valuation, the boys ponder how a content marketing division could be valued (revenue or not).
    Lyft creates a media division...but the real story is the ongoing diversification of audience and customer revenue.
    Rants and raves include online gambling content and whether it's better or worse to work from home.
    This week's links:
    Disney's Upside Surprise
    Axios Sells
    Media Exit Multiplier
    Lyft's Media Operation
    xQc Wagers $685 Million
    Malcolm Gladwell on Working from Home
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 12 min
    Is Twitter Setting Up for a New Acquirer?

    Is Twitter Setting Up for a New Acquirer?

    Twitter is launching a new version of Spaces. Is this the answer to the platform's woes, or is this just another move to find a "non-Elon" acquirer of the business?
    Meta discontinues paying media companies as part of their news feed. But good news! They are adding it on the Instagram side. Is Meta searching to find its way or could they be Microsoft from a decade ago?
    We are shocked that payola is happening on podcasts. What needs to be done to combat this?
    Rants and raves include commentary from Robert about how Meta is actually in a pretty good position after all. Joe raves about Ryan Reynolds new MNTN ad.
    This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
    This week's links:
    Twitter Launching New Spaces
    Meta Ends Publisher Deals
    Meta Alters News Feed
    Instagram Adds Payment for Reels
    Podcast Payola
    Meta Not Doing Poorly
    Ryan Reynolds' MNTN Ad
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 12 min
    TikTok Is Due for a Correction

    TikTok Is Due for a Correction

    TikTok continues to dominate tech as Meta, Snap and Twitter all slump. But...is TikTok due for a correction?

    The token soap opera continues between Coinbase, the SEC and the CFTC. Would the real cryptocurrency regulation please stand up?
    Instagram changes their algo and a million influencers cry simultateously? Will Insta revert to the old or are they only focused on TikTok?
    And advertising revenues are projecting down. Are we heading deeper into a depression?
    This week's links:
    SNAP Slows
    Twitter Earnings
    MSFT's Report
    Coinbase Insider Trading Suit
    SEC Launches Probe Against Coinbase
    Instagram Changes
    Ad Market Slowdown
    TikTok Creator Factory May Be Broken
    NFL Plus
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 9 min
    Netflix, TikTok, AI and Acquisitions

    Netflix, TikTok, AI and Acquisitions

    Joe and Robert break down the latest Netflix results and the launch of their ad-supported model. And apparently TikTok is going to replace Google for search, while all designers and artists are afraid of AI.

    Raves include a surpise kudos from Robert to the ANA, while Joe breaks down the Informa purchase of Industry Dive.
    This week's articles:
    Netflix Ad-Supported Model
    TikTok Is the New Google for Gen Z
    DALLE 2, AI and Graphic Design
    ANA's New Influencer Guide
    Informa Buys Industry Dive
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 7 min
    Elon Owes Twitter $16 Billion

    Elon Owes Twitter $16 Billion

    Oh...in a spicy social media slugfest, Joe and Robert discuss what will happen now that Elon Musk has turned his back on Twitter.
    Spotify buys Heardle, but have they figured out their "real" business model? Bloomberg sure doesn't think so.
    And the boys go at it again on the future of Clubhouse. They agree it's only mostly dead.
    Rants and raves include a new podcast network formula and NASA shots.
    This week's links:
    Twitter Sues Elon Musk
    Spotify Asquires Heardle
    Is Spotify's Model in Trouble?
    Clubhouse Isn't Dead Yet
    Should Netflix Launch a Theme Park?
    Netflix Partners with Microsoft
    NASA's Glamour Shot
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 7 min
    Taking Platform Censorship of Creators Seriously

    Taking Platform Censorship of Creators Seriously

    This episode is all about being banned. From R Kelly's scrubbing from Spotify and YouTube, to CSN's return to Spotify, and China's serious ban on more than 30 different categories of content.
    Joe and Robert talk about what marketers and creators need to do now to prepare for the erasing to come.
    Rants and raves include Hank Green's Vidcon presentation and how to survive without a platform AND the difference between building an audience and building a community.
    This week's articles:
    R Kelly's Music Gets Deleted
    Crosby, Stills & Nash Return to Spotify
    China Bans 30 Content Areas
    Hank Green's Vidcon Keynote
    Community vs. Audience
    ---------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.

    Subscribe for the best in content creation at TheTilt.com.

    • 1 hr 10 min

Customer Reviews

4.8 out of 5
155 Ratings

155 Ratings

achentolearn ,

My go-to marketing podcast

As a teacher and a marketing consultant, I listen to This Old Marketing every week. I love hearing Robert and Joe talk about what is going on in marketing, especially in the social/digital space. I appreciate their work staying-up-to-date on industry happenings, which saves me time. I also enjoy hearing their viewpoints that give me different perspectives on topics to consider. As an avid NFL fan, I also enjoy the weekly “what did the Browns do now” banter. Worth every second of time I spend listening!

Schiffenshu ,

Connections and aha moments each week.

Before I started listening to This Old Marketing, I didn’t have anyone helping me connect the media, marketing, and digital content news I was reading to my own business. And I didn’t want to be in the dark on Web3. Week in and week out, This Old Marketing’s smart, engaging hosts give informed insights on the media and marketing landscape. I really like how this isn’t the run of the mill interview podcast, but offers the insights in a fresh context. Now when there’s a story in the news about big tech companies and huge influencers I can bridge the gap between what I’m hearing and how it affects mine and my clients’ businesses. It’s required listening for me each week.

justa nickname ,

More than a marketing podcast

Joe and Robert are simply the best, they’re fun, natural, they teach us so much by being themselves and the chemistry is undeniable which leads me to the podcast itself : the topics are interesting, the timing is perfect so much so that I integrated the show in my weekend routine. Whatever you guys do, don’t stop the show !

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