281 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 144 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    Clubhouse Rises from the Dead

    Clubhouse Rises from the Dead

    Clubhouse is back. Maybe.
    The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail.
    Zoom launches On Zoom. Frankly, this could be big, and positions Zoom as a clear leader in the video creation and event space.
    Substack is getting into the podcast game...big time. Is this a good move or just clutter?
    Everyone is after the 50 million estimated content creators.
    In rants and raves, Joe raves about this Patreon interview and is concerned about the WSJ report on TikTok's algo. Robert comments once again on Ad Tech.
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    • 1 hr 6 min
    NFTs for Marketing. Boom or Bust?

    NFTs for Marketing. Boom or Bust?

    In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk's partnership with Budweiser.
    TikTok's parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and Robert both believe this is going to be the next greatest thing in marketing tech.
    Printed books soar, but is the new opportunity really in print magazines?
    And finally, the advertising market is booming, but not by the normal players.
    In rants and raves, Joe raves about the GQ feature of Jason Sudeikis and rants about Loki. Robert rants about mainstream marketing media talking about marketing spend going down, when they have absolutely no idea they are using the wrong metrics.
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    • 1 hr 8 min
    All Bets on TikTok to Drive Creator Economy

    All Bets on TikTok to Drive Creator Economy

    In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.
    Is every company a fintech company? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.
    And here comes TikTok! The Chinese social media platform launched a Cameo competitor, hosted one of the largest live streams ever, and now Instagram is shaking a bit.
    In rants and raves, Joe comments on the NIL movement that is just starting, and Robert complains about the fear being caused over the "quitting crisis."
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    • 1 hr 10 min
    The NCAA Just Created 500,000 Content Businesses

    The NCAA Just Created 500,000 Content Businesses

    The boys launch the show discussing the NCAA's new ruling that college players can be compensated for their image and likeness.
    While we don't know exactly what will happen, we do know that athletes from every sport will be developing out their audience-building strategies as of yesterday.
    In other news, experiential events are on the rise (of course), but are brands throwing out the digital bathwater and missing a huge opportunity?
    And Buzzfeed finally gets to go public through a SPAC. What's next? About 1,000 M&A deals.
    Roberts rants about Google's play with cookies, and raves about Budweiser's new commercial. Joe raves about the Amazon/Wondery purchase of the Smartless podcast.
    This week's podcast sponsor is MarcomGather.
    With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 7 min
    American Express/Meredith Gives Departures the Boot

    American Express/Meredith Gives Departures the Boot

    The Information estimates that last year's creator economy take is about $2 billion dollars. Does it have room to run?
    CNBC and The Drum cover content marketing like it's a brand new thing, while American Express ditches their Departures print magazine for the web's greener pastures.
    And podcasts continue to go big, now accounting for over $1 billion in advertising revenues.
    Rants and raves include Drew Barrymore's new print magazine and Cristiano Ronaldo's spat with Coca-Cola.
    This week's podcast sponsor is MarcomGather.
    With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.
     

    • 1 hr 9 min
    American Airlines Lost Its Way

    American Airlines Lost Its Way

    After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not.
    Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term blip or will things continue to heat up?
    Spotify launched its Clubhouse-competitor Greenroom this week. The boys discuss who will win the social audio wars.
    And finally, Netflix launched a merchandise home on the web. The problem is it doesn't really sell anything.
    Rants and raves include Link-in-Bio startups, which really isn't a thing and how big tech is taking over the creator economy.
    This week's podcast sponsor is MarcomGather.
    With MarcomGather you can quickly centralize assets, eliminate unorganized file storage, and best of all - never lose track of your files again. Experience MarcomGather free for 30 days at https://marcom.com/tom/. [and please use this link...it helps us at This Old Marketing]

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    Catch past episodes show notes at ThisOldMarketing.site. Get your .site domain today.

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
144 Ratings

144 Ratings

Sellayoffe ,

PNR rocks

I follow Joe and Robert for a while. I read every book they wrote and looking forwarded for more books. The podcast is stuffed with the latest on marketing wrapped with their wisdom and point of view. Robert and Joe are the best out there when it comes to content marketing. I love to hear what they are going to say next 🎧
I'm so happy the do the podcast weekly now!

Kevin Christie II ,

Leave the politics out

Love the show, love them, love their marketing knowledge. I just wish they would leave the politics out of it. Becoming a bit much. Still amazing info to be had from this show though.

mewzikgirl ,

Marketers, you need this in your life

I cried tears of sadness when the podcast ended and cried tears of joy when Joe & Robert triumphantly returned! This is a MUST listen for any marketer, even if you don’t work directly in content marketing. The insights go far deeper than content. The hot takes on business strategy, tequila and Tito’s are top notch. I kid, I kid. 🤣 But seriously, know this podcast makes me a better marketer and I’d be shocked if it couldn’t do the same for you.

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