416 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Business
    • 4.8 • 163 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    OpenAI, Google, Billy Joel and More AI Craziness

    OpenAI, Google, Billy Joel and More AI Craziness

    It's been a crazy two weeks for artificial intelligence.
    OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace.
    Is podcasting really a racket? Maybe it's just more of the same.
    Hits and misses include Paramount's bad timing and Nvidia's HUGE quarter.
    Rants and raves includes the NYTime's ad tool and Billy Joel's new AI video.
    This week's links:
    Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.
    OpenAI Launches Sora
    Google Launches Gemini
    The Podcast Business is a Racket
    Paramount Lays off 800
    Nvidia Booms with AI
    NYTimes AI Ad Tool
    Billy Joel's New AI Video
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    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.
     
     

    • 1 hr 10 min
    Secrets to Growing a Content Brand [Special Episode]

    Secrets to Growing a Content Brand [Special Episode]

    In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals.
    Topics discussed include:
    How to truly differentiate and grow an audience How to create a content tilt Do you build or buy? Focus on creator, brand or content brand? and many more content marketing insights This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 53 min
    Is Content Exclusivity Dead?

    Is Content Exclusivity Dead?

    The boys discuss Joe Rogan's new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal?
    Meta will label AI images across all their properties. Is this just a point in time or will it have lasting impact?
    In addition, Meta cut off Facebook to developers. Like we didn't see that coming.
    In hits and misses, Robert praises L'Oreal and misses on Taylor and the right. Joe hits on Spotify and audiobooks, and misses on Grant Cardone's new magazine.
    Rants and raves include Billy Joel and B2B companies lack of big ideas.
    This week's links:
    Discount to CEX 2024 - Use Coupon Code "TOM"
    Joe Rogan Deal with Spotify
    Is Content Exclusivity Over?
    Meta to Label AI Images
    Facebook Cuts Out Developers
    L'Oreal Hits Big
    Taylor Swift Outrage
    Billy Joel Writes Again
    ------
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
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    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 7 min
    Deepfakes and Small Screens Overshadow Marketing in 2024

    Deepfakes and Small Screens Overshadow Marketing in 2024

    Big tech CEOs ran to Washington to explain why they haven't protected US children.
    YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today?
    And George Carlin and Taylor Swift deepfakes dominate the news. Is there anything we can do about them or have we unleashed Pandora's box.
    Rants and raves include small audience wins and a new place for the chief marketing officer.
    This week's links:
    Elmo's Wellness Check
    Social Media Execs Explain Behavior to Congress
    YouTube Revenues Soar
    TikTok Usage Way Up
    George Carlin Lawsuit
    X Blocks Taylor Swift Search
    UPS Scraps CEO
    TikTok Usage Up with Minors
    The State of the Creator Economy [Report]
    ------
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 9 min
    Big Opportunity for Content Marketing Acquisitions

    Big Opportunity for Content Marketing Acquisitions

    Netflix Q4 earnings show how far the company is ahead in the streaming wars...plus...their licensing deal with WWE vaults them into a live-events leadership position. So, what's next and what can we learn from their strategy?
    Sports Illustrated is "mostly" dead. Here's a big opportunity for a brand like Nike or Under Armour to make a content marketing buy. Why isn't this happening more often?
    And does the creator economy need a creators' union? The boys say no.
    Rants and raves include Google finally killing off the cookie, while MrBeast goes to China.
    This week's links:
    Netflix Rocks Earnings
    SI Almost Dead
    Do We Need a Creators' Union?
    G/O Media In Trouble
    Google Finally Killing Cookies
    MrBeast Goes to China
    B.J. Novak Headlining Content Entrepreneur Expo (CEX) 2024
    ------
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.q

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 11 min
    Apple Plays Havoc with Podcast Industry

    Apple Plays Havoc with Podcast Industry

    Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of "focused scaling" correct for B2B?
    Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbers. Ah...rented land.
    And OpenAI launches Chat GPTeams.
    Rants and raves include Reddit's court victory over WallStreetBets and a big marketing mistake at Solo brands.
    This week's links:
    TechTarget x Informa
    The Incredible Shrinking Podcast
    So Much Media Consumption that's Wrong
    OpenAI Debuts Teams
    Reddit Wins Lawsuit
    Solo Brands Names New CEO
    WEBINAR: Unlocking the Path to Generative AI (this Thursday)
    ------
    This week's sponsors:
    Smart sales software for today's multitasking reps that's built to help you manage every stage of your sales pipeline with ease.
    Work smarter, not harder at Hubspot.com/sales
    ------
    Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.

    Catch and subscribe to our NEW show on YouTube.

    Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.

    Subscribe to Robert Rose's newsletter at Experience Advisors.

    • 1 hr 11 min

Customer Reviews

4.8 out of 5
163 Ratings

163 Ratings

Alalinda14 ,

Love the banter, football, marketing, and all!

I must confess. In addition to staying on top of the latest content marketing trends, I also appreciate the football talk. As a non-sports person in a heavy sports state (Mass.), I can keep up with work conversations and still add in that marketing spin.

Robert and Joe do a great job leveraging their years of experience to help paint a full picture on what’s happening in the marketing industry. I am a long-time listener because of their awareness of trends, willingness to experiment, and authenticity in sharing successes and lessons-learned.

a1a2a4srtghu7 ,

A must listen for the future of media and marketing

Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..

Talk about football.

Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...

But the real value comes from their take on the implications of what is happening.

They get under the surface and into not just what is happening, but why, and what it means.

The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.

It's a great ride and you'll be sharper when you get back to your job Monday.

Good'un ,

This old marketing

I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.

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