242 episodes

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

This Old Marketing Joe Pulizzi & Robert Rose

    • Marketing
    • 4.8, 130 Ratings

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.

    TikTok, the Nike Ad and Surprising Acquisitions

    TikTok, the Nike Ad and Surprising Acquisitions

    First, watch the Nike ad if you haven't. Required watching.
    TikTok was in the news this week, with a crazy deal in progress with Microsoft.
    In other news, Industry Dive purchased Newscred's content marketing studio business, while Digiday finds that branded content and native advertising spending is on a downward trend. Freightwaves media business has taken off and Buzzfeed now sells products (of course they do).
    Robert has another Quibi update and comments on Tom Goodwin's firing from Publicis. Joe loves the launch of The 19th, and comments about the closing of Folio: magazine.
    This week's sponsor: Content Marketing World
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 7 min
    Double Down or Diversify? That Is the Question

    Double Down or Diversify? That Is the Question

    While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who's right?
    Carnage is hitting digital media during the pandemic, affecting publishers just when they started to turn the corner, while content marketing, according to ANA research, is beginning to boom.
    Joe raves about Prof G's podcast with Adam Alter on recombination. Robert raves on Calm's new meditation app, and comments about Google's new cookie policy.
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.
     

    • 1 hr 6 min
    Social Media Is Out to Destroy Us

    Social Media Is Out to Destroy Us

    Facebook was under fire this week for possibly spreading hate speech and misinformation (what's new?). Some people think Zuckerberg should be out.
    At the same time, TikTok may possibly be forced out of the United States as concern of Chinese data tampering persists.
    In other news, Lululemon buys Mirror in a content/technology deal that seemed almost too cheap to pass up.
    And when did Substack get so big? Could it be the next bubble?
    Rants and raves include a #Quibi update (doesn't look good) with Project M buying The Hard Times and Queen teaches about audience development.
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 3 min
    Who's Going to Be the Netflix of Business Content?

    Who's Going to Be the Netflix of Business Content?

    Almost all physical events are canceled for 2020. This means there will be a lot of innovation in the virtual events space. This also means a huge opportunity for a large tech brand to become the Netflix for business video content.
    The Girl Scouts are launching a new content brand called CircleAround. Both Joe and Robert love the idea, but the plan has some major flaws.
    Some publisher content studios are set up to fail, while Facebook faces a serious boycott to its services.
    In rants and raves, Robert's Quibi update...plus a rave about Apple's privacy policy. Joe has a commentary on how he almost gave up on his not-for-profit foundation (but didn't).
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 4 min
    238: Is Your Social Media Your Property?

    238: Is Your Social Media Your Property?

    Continuing the acquisition movement, Adweek was purchased by Shamrock Capital Advisors. More to come? The boys will answer.
    Microsoft lays of 50 journalists, instead opting to use "computer robots." Robert reviews what journalists need to do now to protect their jobs.
    And Nic Carter from Coindesk details a fascinating take on perhaps, in the future, you'll be able to lay claim to your social media profile.
    Robert provides a valuable Quibi update and rants on yet another AdAge article. Joe spends his time remembering the great Don Schultz, may he rest in peace.
    This week's sponsor: ContentTECH Summit
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 10 min
    Chaos Creates a Rather Large Marketing Opportunity for Brands

    Chaos Creates a Rather Large Marketing Opportunity for Brands

    Media company Team Whistle buys production company/agency Tiny Horse, further showing that revenue diversification is king in media and content marketing today.
    Joe Rogan signs with Spotify and Joe and Robert chiming in on who is the real winner.
    The White House is putting the smackdown on Twitter and social media regarding Twitter's labeling of the President's tweets, while Zuckerberg keeps making the wrong decisions for Facebook.
    Joe raves about Prof G's podcast with Sam Harris regarding the destruction of the advertising model and rants about how TV advertisers can't keep an agreement. Robert has a Quibi update, comments about Google's news initiative with McClatchy and raves about a roofing company doing the weather.
    This week's sponsor: Content Marketing Awards
     
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    Subscribe to PNR: This Old Marketing at Apple Podcasts, Google Podcasts, Stitcher, iHeartRadio, Spotify or wherever you listen to fine podcasts.
    Subscribe to Joe Pulizzi's Random Newsletter at JoePulizzi.com. Follow Joe @JoePulizzi. Joe's new #thriller is now available at TheWilltoDie.com. Also, get Joe's Corona Marketing book free.
    Subscribe to Robert Rose's newsletter at The Content Advisory. Follow Robert @Robert_Rose.

    • 1 hr 6 min

Customer Reviews

4.8 out of 5
130 Ratings

130 Ratings

kerpan ,

Happy Days Are Here Again

So glad you’re back!

Jep813 ,

Nothing of any value

It used to be an enjoyable show but I’d skip this one.

Jay564465 ,

The marketing guides to follow!

I have been learning from Joe and Robert for five years and I attest they are on top of their game. If you follow them you will learn a ton on content marketing which will help you in your career. Jorge Solorio

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