394 episodes
This Old Marketing Joe Pulizzi & Robert Rose
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- Business
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4.8 • 160 Ratings
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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A Media Business Dumpster Fire
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.
Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?
Scribe Media is not dead (as reported). Good news?
And Google plays with politics and Taylor Swift.
Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.
This week's links:
Elon Musk and Subscription
Hollywood Giants Slim Down
Scribe Is Alive
Google to Require AI Disclosure
Taylor Swift's Google Easter Egg
Robert's Book Content Marketing Strategy
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Amazon Evicts More Creators
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.
The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?
And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?
Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.
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This week's links:
Quibi Dies a Final Death
The DOJ Case Against Google
Amazon Kills the Periodical
Greatest Pass in Cleveland History
Apple Carbon Neutral Video
CAA Sells Majority Stake
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.
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AI Continues To Eat Media Business Models
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.
At the same time, OpenAI launches their new enterprise product.
And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?
Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.
This week's links:
ChatGPT Blocked by Media Companies
ChatGPT Enterprise Launches
Gannett and Others Pull AI Writing
LinkedIn Verification
Disney/Charter Bundle
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.
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The Next Thing in Content, Amazing Cases, and "If We Had a Job" - Office Hours Special Episode (391)
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:
Which marketing trend died out faster than expected, and which one will come back?
Which company/organization is doing content best today?
Other than AI, what the next thing in content marketing?
If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?
If you weren't on your own - Which business would you go to work for, and why?
Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Is the Advertising Crisis Over?
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.
Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?
Threads web version is "finally" here. Is it too little too late?
And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?
Rants and raves include the ongoing writers' strike saga and the musical, Six.
This week's links:
WPP Lowers Guidance
Bored Ape Fights with Opensea
Threads On the Web
Musk Removes X/Twitter Blocking
Writers Strike Update
Six: The Musical
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Fake Content Everywhere [and what to do]
What do marketers and creators do about all the fake content?
Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok.
And does Google care about your content as they employ more AI in their searches? The boys discuss a few ways to make sure your content continues to be found.
Rants and raves include a gender disparity documentary and a content marketing salary survey.
This week's links:
AI-Generated Books Are Fakes
Why Goodreads and Amazon Are Becoming Dumpster Fires
Zephotha the Fake Movie on TikTok
The SEO Apocalypse with Rand Fishkin
This Changes Everything Documentary
Content Marketing Salary Survey
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.
Customer Reviews
A must listen for the future of media and marketing
Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..
Talk about football.
Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...
But the real value comes from their take on the implications of what is happening.
They get under the surface and into not just what is happening, but why, and what it means.
The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.
It's a great ride and you'll be sharper when you get back to your job Monday.
This old marketing
I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.
Great source of education and entertainment
Joe and Robert have helped me understand the ever changing world of marketing, business and content. And now even more with the introduction of web3 into the scene. My podcast feed was really lonely when they took their sabbatical, but thankfully they came back. Love this podcast, the Tilt, Content Inc and now $IDEA.
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