For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
Fresh Produce in an Era of Inflation
Produce isn’t immune to inflation, but consumers are willing to pay higher prices for their go-to items and value-added produce that enable easy meal prep. Join IRI’s Bob Morales, principal and Produce Team Lead, and Kate Allmandinger, a consultant with IRI’s Fresh Center of Excellence, to learn what draws consumers to the produce department.
Mine the Private Label and National Brand Gap
While private label products were able to gain share during the Great Recession, they have yet to make notable gains against national brands in our current period of high inflation. Mary Ellen Lynch, principal, Center Store Solutions at IRI, discusses some strategies retailers should employ to build the value proposition of their private brand offerings.
Retailers Are Dialing Up Innovation and Curation
With inflation high, home meals and home entertaining are winning out over foodservice. Retailers are stepping up, showing a greater understanding of consumer needs and helping consumers create interesting at-home experiences. Jonna Parker, Principal of IRI’s Fresh Center of Excellence and Anne-Marie Roerink, President of 210 Analytics, share winning strategies and additional opportunities to win with consumers.
Nurturing Happy and Healthy Homes
IRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Tim Cofer, CEO of Central Garden & Pet, a Walnut Creek, Calif.-based leader in the garden and pet industries.
In this exclusive interview, Cofer speaks with IRI’s KK Davey and Russ Dunham about his company and its growth during a pandemic that fueled a rise in pet adoptions and an increased interest in gardening. He also talks about the company’s approach to growth through mergers and acquisitions, its ongoing e-commerce expansion, how the company is overcoming supply chain challenges, the importance of company culture, and several other topics.
Achieving and Winning with Accurate Portrayals of Women and Girls in Media
The 2021 GEM® Lift Study, produced in partnership between IRI and the Association of National Advertisers’ SeeHer movement, reveals the positive sales lift when women see themselves accurately and positively portrayed in advertising. Jennifer Pelino, executive vice president of IRI’s Global Media Solutions, and Latha Sarathy, executive vice president of Analytics, Insights & Measurement at ANA/SeeHer, share how doing the right thing in advertising can boost the bottom line.
More on ”Meats” the Eye
Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.
Podcast provides timely and compelling insights during this ever changing industry. The hosts have relevant guests who go over many of the trends and issues. A must listen podcast for anyone in the cpg business.
Great way to stay up to date on industry trends
I’ve enjoyed the podcast as a good way to hear some of the latest industry trends and insights. I’ve especially enjoyed the c-suite conversations with retailers. Thanks IRI!
An excellent resource
I love this peek behind the scenes of the CPG and retail industry. Joan Driggs does a great job of guiding conversations, keeping listeners both entertained and informed. This is information that benefits me on a daily basis, so keep them coming!