26 episodes

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

IRI Growth Insights iriworldwide

    • Marketing
    • 4.8, 24 Ratings

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

    COVID-19 Through the Consumer Lens

    COVID-19 Through the Consumer Lens

    COVID-19 has forced many behavioral changes including social distancing and at-home eating – even how we shop for groceries. Join IRI’s Larry Levin, EVP for IRI’s Market and Shopper Intelligence Center of Excellence, to hear about consumer and shopper marketing strategies, as we delve into the latest consumer research to learn how consumer perceptions of both COVID-19 and the economic fallout have changed during the past few months. Find out which behaviors will stick and how the CPG industry can respond.

    • 29 min
    How Brands Can Win in Economic Upheaval

    How Brands Can Win in Economic Upheaval

    Consumers are forming new buying patterns similar to those made in past crises.  IRI’s Jennifer Pelino, SVP Omni Channel Media is back to talk about five considerations brands can be making for the COVID-19 Economy: Tiered Offerings; Stay Top of Mind;  Develop a Private Label Mitigation Strategy; Drive Personalization at Scale; and Innovate to Prepare for the Future.

    • 32 min
    America is Cooking and Meat Sales are Up

    America is Cooking and Meat Sales are Up

    With stay-at-home directives still in place, Americans are cooking! Meat, a key element of many meals, is enjoying exceptional sales. Tune in to listen to learn from Chris Dubois, Senior Vice President of the Protein Practice at IRI, about the truth behind reported meat shortages, updates on pricing, and some inspiration on what to cook for dinner tonight.

    • 26 min
    Reimagining Service Retail Post-COVID-19

    Reimagining Service Retail Post-COVID-19

    In grocery retail, two of the highest service-level departments are in-store bakeries and delis, both of which have seen dramatic sales declines with the onset of COVID-19. Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence and special guest Anne-Marie Roerink, President of food retailing research company 210 Analytics for their visionary insights into grocery delis and bakeries of the future.

    • 31 min
    Dairy in a Stay-at-Home World

    Dairy in a Stay-at-Home World

    Dairy sales are up considerably as consumers continue to adhere to stay-at-home directives during the COVID-19 pandemic. With consumers reluctant to return to restaurants even as restrictions ease, and with kids out of school through the summer, at-home dairy consumption will continue at elevated levels. Join John Crawford, VP of Client Insights-Dairy at IRI for a conversation about dairy category winners, how the industry supply chain is shifting to accommodate higher retail and lower foodservice demand, and how behaviors adopted during stay-at-home bode well for the future of dairy.

    • 31 min
    Abundantly Cautious About Measurement During a Pandemic

    Abundantly Cautious About Measurement During a Pandemic

    COVID-19 is causing drastic changes to consumer behavior. Today’s episode uncovers what that means for advertisers in terms of adjusting measurement strategies and also how the AI-ML patterns have been disrupted, and need to be adjusted for behaviors like, panic buying. Join IRI’s Jennifer Pelino, Senior Vice President of Omni Channel Media, to learn more.

    • 22 min

Customer Reviews

4.8 out of 5
24 Ratings

24 Ratings

Rach Flores ,

Valuable insights that you can hear anytime, any place!

I’ve always been a follower and stay up-to-date with IRI’s data. They’re always on top of new trends, products, etc. and I thoroughly enjoy learning from their various industry experts. From CPG to healthcare to retail, they always provide great information. Now I’m able to hear and learn from them during my long commute to and from work!

cpg cheeseman ,

IRI’s Growth Trends

This is great insightful information in trends in the CPG industry. You get a clear picture of the issue and also are given other places to go for even more insights. Great use of time to listen to current CPG trends.

Vickie457 ,

Big insights into big data

IRI’s expertise in CPG and big data analytics really comes through in this podcast! I learn something new every episode and have already added IRI Growth Insights to my regular rotation during my morning commute.

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