For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology. Now, IRI’s Growth Insight podcasts delve into the data to reveal consumer, shopper and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.
The Role of Fresh in an Omnichannel World
Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they'll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.
Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.
The Role of Perishables in Our Post-Pandemic Life
Perishables benefited from increased home consumption and online shopping. But how will perishables' role change for our post-pandemic life?
In this episode of Fresh Perspectives, Sally Lyons Wyatt, executive vice president and practice leader, and Jonna Parker, principal of IRI's Fresh Center of Excellence, share opportunities for fresh premium products and celebratory occasions, as well as convenient options and ways to connect fresh products throughout the store.
The pandemic propagated a new generation of confident cooks as well as 33 million new at-home meal occasions. Larry Levin, EVP of Market and Shopper Intelligence and Chris DuBois, SVP of the Protein Practice at IRI talk about the value of this new audience, how to continually reach and inspire them, and the behaviors they’re likely to maintain post-pandemic.
Anticipating the 2021 In-store Experience
Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.” Technology is helping to ease the pain of on-shelf availability, but don’t look for shelves to be fully stocked until the end of 2021, according to guests Danielle Fand, director of analytics and insights and Beth Faught, director of retail from sales and marketing services company CROSSMARK. On the upside, trade promotions will resume and some category gains will remain. Listen to learn about more winners “in-store.”
At the Crossroads of Change in CPG Retail
IRI’s Growth Insights C-Suite Conversations feature insights and best practices from CPG and retail industry leaders. The experiences of these executives and their companies demonstrate the agility and foresight that keeps our industry dynamic. This episode features Chris Moye, chief executive officer of CROSSMARK.
In conversation with IRI’s KK Davey, president, strategic analytics and Kurian Thomas, retail chief operating officer, Moye shares insights on driving change and repositioning the sales and marketing services company for a digital future, creating a road map for companies at the crossroads of brick-and-mortar and e-commerce.
COVID-19's Impact on Retail Media Networks
Like e-commerce, retail media platforms experienced growth during the pandemic, as more consumers searched and shopped online. Special guest Abishake Subramanian, senior director and head of advertising and partnerships at Sam’s Club, joins IRI’s Mike Ellgass, executive vice president of retail marketing solutions, to talk about this intersection of marketing and technology and how CPGs can realize a high return on ad spend with targeted, measurable media.
Podcast provides timely and compelling insights during this ever changing industry. The hosts have relevant guests who go over many of the trends and issues. A must listen podcast for anyone in the cpg business.
Great way to stay up to date on industry trends
I’ve enjoyed the podcast as a good way to hear some of the latest industry trends and insights. I’ve especially enjoyed the c-suite conversations with retailers. Thanks IRI!
An excellent resource
I love this peek behind the scenes of the CPG and retail industry. Joan Driggs does a great job of guiding conversations, keeping listeners both entertained and informed. This is information that benefits me on a daily basis, so keep them coming!