33 min
Is Ecommerce Doomed Without Customer Retention? The Exchange
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- Marketing
Juliana Jackson aka "The CLV Lady" is probably the most vocal voice on customer retention in ecommerce. This week we are talking about the imbalance in ecommerce today between customer acquisition and lifetime value. Juliana explains why ecommerce has been slow to adopt retention practices, why things must change, and how to use first-party data to solve for the death of the third-party cookie.
Juliana Jackson aka "The CLV Lady" is probably the most vocal voice on customer retention in ecommerce. This week we are talking about the imbalance in ecommerce today between customer acquisition and lifetime value. Juliana explains why ecommerce has been slow to adopt retention practices, why things must change, and how to use first-party data to solve for the death of the third-party cookie.
33 min