41 episodes

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.

The Exchange Loop Returns

    • Business
    • 5.0 • 11 Ratings

The new ecommerce playbook is focused on retention, brand, and building deep connections through your customer experience.

The Exchange is here to connect you with Shopify brands, their founders, and industry experts that will give you the tools and marketing inspiration to build true connections with your customers online.

    The Philosophy and Tech-Stack of Pura Vida's Customer Success Team

    The Philosophy and Tech-Stack of Pura Vida's Customer Success Team

    What are the most important components of a high-functioning customer success team in ecommerce? This week we have Dan Brady, Customer Success Manager at Puravida joining us. We're talking about winning philosophies, some of his favorite tools, and his tips for finding the best talent.

    • 42 min
    How a Bedding Brand Discovered an Opportunity in Apparel with Hill House Home

    How a Bedding Brand Discovered an Opportunity in Apparel with Hill House Home

    How do you discover the next big product? Today we're talking to Nell Diamond founder of Hill House Home about how her brand went from selling bedding to "happy things." We're talking about customer feedback, how your experience needs to adapt, and Nell's go-to approach for getting authentic feedback.

    • 27 min
    How to Build an Unforgettable Unboxing Experience With ARKA

    How to Build an Unforgettable Unboxing Experience With ARKA

    No one's more excited than when a product first arrives. That's why packaging and the unboxing experience are so important. Get it right and you create network effects and repeat purchases, get it wrong and your brand fades in their memory. Today we have Phillip Akhzar of ARKA telling us how to build the best experience possible.

    • 30 min
    How iOS 15 Will Change Email Marketing in Ecommerce With an Email Expert

    How iOS 15 Will Change Email Marketing in Ecommerce With an Email Expert

    How will email marketing change with the upcoming iOS 15 update? Adam Kitchen, CEO of Magnet Monster, joins us to explain the change, how brands should prepare, and what tactics are coming in and out of favor. If you are looking for email hacks this isn't your episode. This is how to do email marketing for sustainable growth.

    • 33 min
    Are Sports Sponsorships Effective with Hush.ca

    Are Sports Sponsorships Effective with Hush.ca

    How effective is sponsoring a professional sports team? Aaron Spivak, co-founder of Hush.ca is joining us to discuss their recent sponsorship of the Montreal Canadians in the NHL. Learn how they evaluated the sponsorship, the benefits, and whether they would do it again.

    • 40 min
    How to Create the Most Effective Product Description Page Possible

    How to Create the Most Effective Product Description Page Possible

    What makes the best product description page? This week we have Rishi Rawat aka the Shopify product page guy joining us to share some tips and tricks to build a product page that converts and retains.

    • 36 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

avidlistener-6 ,

E-commerce jewel!

Love listening to this podcast! Alex and Tim bring in incredible brands to speak. I’ve learned so much each time and keep applying to our brand strategy.

Drucher ,

Not your typical B2B podcast

I can’t count how many podcasts are out there on e-commerce that go a mile wide but an inch deep on a subject.

The Exchange mixes it up.

It addresses an aspect of Ecom that doesn’t get talked about in public as much. And that’s post-purchase.

What happens after a brand gets a new customer. What then?

Tim and Alex have brought on guests that share deep insight into how the future of brands need to think about building a brand and creating connections with their customers that go beyond a single purchase.

oldmannriver ,

high value per minute -- subscribe

I'm in constant search for the right mix of tactical and useful knowledge as well as the high level strategic perspective. this show has that blend, and some interviews with folks who are in the trenches and live to tell their stories ;-)

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