How a Bedding Brand Discovered an Opportunity in Apparel with Hill House Home

Connect with Nell:

Twitter
Instagram
Hill House Instagram

Here's This Shows TL;DR:

• Nell gives us all a quick summary of what Hill House Home is all about 
• We go over what the brand started selling and the transition that has happened over time
• Nell explains that from very early on the customer was part of product decisions
• We talk about using retail spaces and Instagram to find your next product idea
• Look for active sharing to see what is resonating (share > likes)
• We discuss how Nell knew she had found a winner with their flagship product "The Nap Dress" 
• Nell explains the "group chat effect" and why it's more powerful than referral programs
• There's insane value in being a customer yourself
• Nell gives a few easy tips for getting customers talking
• We go over the added expenses and logistics of apparel over bedding
• Returns are the fitting room of the internet and are a customer experience play
• Changes are best when they are iterative 
• Nell shares her number one tip for getting customer feedback