Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, joins the Social Pros Podcast to discuss how he has created the most engaged jewelry brand on Instagram.
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Is This the Best Business on Instagram?
We hear a lot about influencer marketing on social media, and particularly on Instagram, where many brands have embraced influencer marketing to help sell their products and services, and build an engaged following.
According to Edison Research’s 2019 Infinite Dial Report, Instagram (unlike Facebook) continues on an upward trajectory when it comes to the number of users on the platform. As such, influencer marketing is also on the rise and gained a lot of attention. But, how do you choose the right influencers?How do you work with influencers? How do incorporate influencer marketing with your overall marketing strategy?
Pura Vida are a shining example how to do this right. They are a brand that have succeeded through the power of social media. Griffin Thall, CEO and Co-Founder of Pura Vida Bracelets, shares how he has created the most engaged jewelry brand on Instagram through very thoughtful and well-managed mix of user-generated content and influencer content.
In This Episode:
05:32 – The incredible story of Pura Vida Bracelets from humble beginnings in Costa Rica to millions of bracelets shipped monthly, working with 600+ artisans worldwide 10:44 – The ways that social media has propelled Pura Vida to where they are today 13:34 – How Pura Vida create content for Instagram by working with user-generated content (UGC content) and influencers 16:57 – Experimenting on Instagram to find out what’s right for your brand 21:11 – How to work with influencers in the most effective way 26:11 – The importance of working with brand representatives/ambassadors and the differences between online and in-person word-of-mouth marketing 29:48 – The power of reviews and social-proof Resources:
Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Pura Vida Bracelets by visiting their website Check out Pura Vida’s Instagram account Foursixty is the software Pura Vida use to help manage user generated content on Instagram Check out The Infinite Dial 2019Report Listen to The MFCEO Podcast and find out more about Andy Frisella Visit SocialPros.com for more insights from your favorite social media marketers.