300 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Marketing
    • 4.7 • 134 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    Why Friends at Work Makes You a Better Person

    Why Friends at Work Makes You a Better Person

    Shasta Nelson, Friendship Expert, Speaker & Author, joins this episode of the Social Pros Podcast to talk about the importance of cultivating meaningful friendships with our co-workers and how our relationships impact our health, happiness, longevity, and personal growth.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Cultivate Workplace Friendships
    Did you know that 70% of our happiness comes down to our relationships? Yet, we often focus more on the remaining 30% and neglect to give the other 70% the attention and effort it really deserves.
    If you want to be an overall happier and healthier person, Friendship Expert, Speaker & Author, Shasta Nelson, believes it starts and ends with your friendships. As adults, we spend a lot of our time at work. We meet the same people every day and we strike up the same small chat around the water cooler. However, in a world where loneliness is on the rise even before the pandemic, it’s becoming increasingly difficult to foster meaningful relationships in the workplace.
    Shasta states that it’s “almost impossible to be happy if you don’t have meaningful relationships,” and provides compelling evidence to support her claims that having friends at work makes you a better and happier person.
    In This Episode:
    05:52 - Why Shasta is so passionate about helping others cultivate friendships at work 08:24 - Why some companies fail to facilitate friendships within the workplace 13:27 - The correlation between sales success and relationship building with clients 15:52 - The three requirements that every healthy relationship needs 20:24 - How these three relationship requirements correlate with how you should express your brand on social media 25:19 - Whether working from home makes it more difficult to make friends 28:13 - Shasta shares tips for managers for building positivity in the team 31:30 - How we should adjust what we’re doing within our relationships in light of the pandemic 35:20 - How Shasta creates and shares engaging content for social media Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out how you can launch your first LinkedIn campaign with $100! Learn more about Shasta on her website Read Shasta’s book, ‘The Business of Friendship’ Visit SocialPros.com for more insights from your favorite social media marketers.

    • 42 min
    How Small Social Teams Can Go Big with Innovation and Creative

    How Small Social Teams Can Go Big with Innovation and Creative

    Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, joins the Social Pros Podcast to talk about how his scrappy social media team leads the way with innovative and creative ideas.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud SocialMedia.org Full Episode Details
    Believe it or not, there was a time when businesses doubted whether they actually needed a social media team at all. Nowadays, brands and organizations have realized that they don’t just need a presence on social, but that social media needs to be a key part of their marketing strategy.
    The good news is that your company does not need a huge social team to make your brand known. Small social teams can have massive impact and Uzair Hasan, the Sr. Paid Media Manager at Edible Arrangements, has got evidence to prove it. He and his small social team have made history within the company, breaking sales records and expanding the company’s online presence.
    Thanks to the team’s scrappy attitude, they have managed to leverage the true power of social and fuel brilliant results. Since it’s a relatively small team, being scrappy and wearing a lot of different hats has attributed to the team’s undeniable success.
    In This Episode:
    03:03 – What Edible Arrangements is and how the company works 04:34 – How the social media team works with marketing and communication colleagues to build a genuine relationship with the company’s audience 06:06 – How to advertise and market to Twitch consumers 13:20 – How being ‘scrappy’ has helped the social team come up with new and innovative ways to engage people 17:24 – How franchisees create their own social channels and how everything remains aligned 21:35 – How the social team educated and empowers the franchisees 23:45 – How Edible Arrangements and franchisees handle customer data 27:32 – How to measure conversations and engagement on social 30:40 – How Uzair’s team diversifies their marketing budget and strategy 33:12 – Uzair predicts how social media at Edible Arrangements will evolve Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out more about Edible Arrangements Read ‘Creativity, Inc’ by Ed Catmull Visit SocialPros.com for more insights from your favorite social media marketers.

    • 39 min
    How Square uses Social to Tell Local Stories and Win National Awards

    How Square uses Social to Tell Local Stories and Win National Awards

    Nick Dimichino, the Social Media Lead at Square, is our guest on this episode of the Social Pros Podcast, where we talk about how brands can use simple technology to capture and share customer stories on social media.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Everyone has a story to tell and sharing customer stories with the world is one of the most effective and cost-efficient ways to market your brand on social media. But how can you share customer stories in a world where it’s becoming increasingly difficult to interview customers?
    Nick Dimichino, the Social Media Lead at Square, has found new and innovative ways to share customer stories. He has created a unique voicemail line that sellers can call and leave their stories, many of which are incredibly powerful and moving to listen to. Square has helped revolutionize businesses and because of this, they have no issue finding new storytelling opportunities.
    Nick shares how he and his team find new stories to share on social, which has helped the company build an unbreakable reputation, gain recognition and win national awards.
    In This Episode:
    03:26 – How the Square social media team is structured 05:54 – Nick shares his thoughts on how Square implemented social in the earlier days 13:25 – How Square conveys customer stories on social media 17:41 – How to find new customer stories during the pandemic 25:54 – How the way that Square communicates with their audience has pivoted since COVID-19 31:24 – Nick discusses the campaign around businesses in Flint 37:55 – How Nick got his senior leaders on board for the campaign Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn more about Square Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    How IBM Connects with Customers and Prospects Using Social Media

    How IBM Connects with Customers and Prospects Using Social Media

    Ryan Boyles, the Senior Social Media Strategist at IBM / AI Applications, joins the Social Pros Podcast to discuss how IBM uses social to connect with their audience.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
    Full Episode Details
    Use Social Media to Create Connections
    Creating meaningful connections with customers and prospects is something that every brand should actively try to achieve. The good news is that you already have the perfect tool to foster relationships and connect with customers - social media.
    Ryan Boyles, the Senior Social Media Strategist at IBM/AI Applications, understands the power of social media and how to leverage social platforms to find and connect with ideal customers. However, it’s not just the social media team that needs to become ‘social pros’ – everyone in the organization from the top down must be ‘plugged into social.’
    The way that brands use social media has evolved and more leaders and executives are embracing and engaging with customers and prospects on social media platforms. This is great news for any social practitioner who once struggled to convince their leaders about the true value of social media.
    In This Episode:
    05:47 – How IBM uses weather data 07:34 – How Ryan interacts with other social media managers from different operating divisions within the business 11:20 – How IBM manages various social media accounts 14:33 – How IBM’s employee advocacy program has evolved over time 16:48 – Insights into IBM’s account-based marketing content and tactics 20:44 – Why IBM decided to abandon Facebook 22:46 – How to leverage LinkedIn Live and measure performance 28:32 – Ryan talks about the 50th anniversary of the Apollo program 31:31 – What it was like being on the frontlines of social media evolution  Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Get your copy of “50 Best Practices for Email Marketers” Find out how you can launch your first LinkedIn campaign with $100! Learn more about IBM Visit SocialPros.com for more insights from your favorite social media marketers.

    • 43 min
    How MIT Uses Social Media to Make Complex Topics Approachable

    How MIT Uses Social Media to Make Complex Topics Approachable

    Jenny Fowler, Director of Social Media Strategy at MIT, joins us on Social Pros to discuss how she makes social content for this academic stalwart accessible, engaging, and consistent.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    SocialMedia.org
     
    Full Episode Details
    Accessibility and organization
    Managing social for an historic institution like MIT requires agility, clear-thinking, and great strategic planning. In Jenny Fowler, Director of Social Media Strategy, they have all of those essential skills and a whole lot more.
    Jenny is the only dedicated social media resource at MIT, with no direct reports, but coordinates over 200 department communications professionals to keep MIT’s voice, content, and purpose consistent across every channel. As she says in this episode, “my philosophy has always been to empower my community to succeed.”
    Social media in higher education is a different beast to many other sectors, but Jenny has tamed it with grace and intelligence. Walk a mile in her shoes with this episode of Social Pros and you’ll be sure to pick up some fascinating tips and tricks along the way.
     
    In This Episode:
    05:40 – How social is structured at MIT, with Jenny as the only full-time dedicated resource 08:13 – How Jenny shares her expertise with the 200 departmental communications teams that produce social content 11:18 – MIT’s most strategically-important platforms 19:05 – Which metrics matter for Jenny – and why strategy is always the deciding factor 26:08 – How MIT are using social to communicate essential information in the pandemic 29:22 – Why being asked to “work your social media magic” isn’t innocent, but indicative of a deeper ignorance of social media professionals’ role and skills 37:36 – How Jenny uses social to make complex academic topics more accessible 39:45 – How Jenny started exploring MIT’s TikTok strategy  Resources:
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners MIT's Social Media Hub Visit SocialPros.com for more insights from your favorite social media marketers.

    • 50 min
    How Duke University Succeeds with Social Media

    How Duke University Succeeds with Social Media

    Sonja Likness, the Director of Social Media & Content Strategy at Duke University (Communications Office), joins the Social Pros Podcast to discuss how she runs social media at a major university with numerous departments, collaborators, and over 15,600 students. 
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 
    Salesforce Marketing Cloud 
    Full Episode Details
    Coordinating social media content across campus with a large number of departments is no easy feat. However, Sonja Likness, the Director of Social Media & Content Strategy at Duke University, has created a seamless structure that upholds the university’s reputation while still giving departments their own voice on social.
    As Sonja stated in this episode of the podcast, “a part of my job is to educate, give best practices, consult when they run into trouble, and to facilitate everybody talking to each other.”
    Social media practitioners can learn a lot from Sonja, who effectively structures countless collaborators on campus covering a range of different topics and navigates social for a popular university with approx. 15,634 students – not to mention, juggling all of this and keeping everything aligned during a global pandemic. Hear how she does it without breaking a sweat on this fascinating episode of Social Pros.
    In This Episode:
    04:14 – How Sonja coordinates social content across campus 06:16 – How Duke University’s ‘social media working group’ works together 07:26 – How audience prioritization differs across different social media platforms 12:57 – Why additional governance is necessary when approaching profound topics such as COVID-19 15:07 – How Duke University leverages influencers and user-generated content 18:13 – How Sonja’s team are creating new video content during the pandemic 20:40 – How Duke University uses highly-polished video content vs. authentic video content 23:38 – The importance of social listening 27:40 – Why (and how) Sonja builds relationships with key social media leads across campus 32:40 – How Duke University targets graduate students with social media marketing Resources
    Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Take Salesforce’s quiz – Einstein’s Guide To AI Use Cases Learn more about Duke University Visit SocialPros.com for more insights from your favorite social media marketers.

    • 44 min

Customer Reviews

4.7 out of 5
134 Ratings

134 Ratings

Radon S ,

Great resource!

I really love the variety of applications. I’m a small business owner but like hearing from the larger companies and organizations to see what I can apply.

Will31C ,

Great Advice for Communicators

This is absolutely an awesome listen for anyone in communications or social media!!

alisa0627 ,

As a newly minted social media manager, this podcast is a lifesaver!

This podcast moves beyond and through the biggest questions social media marketers are asking. I can’t thank Jay and team enough for helping me take that next step toward becoming a social media subject matter expert!

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