Social Pros Podcast Convince & Convert

We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 

ICUC 

Full Episode Details  

If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators. 

She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community. 

Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy. 

So much to unpack – don’t miss it! 

In This Episode: 

0:00 – Introduction 
3:46 – Amy returns to Social Pros (after 6 years!) 
4:41 – What Amy’s up to now 
9:08 – How Amy evolved into Good Morning Good Life TV 
12:52 – Navigating algorithms 
19:57 – How clients can own their social 
24:10 – The right cadence for CTAs 
29:12 – From solo to managing a team 
29:33 – How Amy nurtures her community 
35:34 – Setting intentions 
39:17 – Amy’s book and implementing mindfulness 
41:10 – Final two 
43:26 – Outro  


Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Amy’s website 
Follow Amy on Twitter 
Follow Amy on LinkedIn 
Subscribe to Amy on YouTube 
Good Morning Good Life TV 
Amy’s books 

Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 

ICUC 

Full Episode Details  

A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.  

Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment. 

She also reveals why community is at the root of all good social and that now is the time to relinquish control! 

In This Episode: 

0:00 – Introduction 
5:22 – Introducing Janay and Shadow 
7:48 – How Shadow navigate clients through social 
11:31 – How she approaches staffing 
15:24 – Dealing with burnout 
18:18 – Biggest trends on social 
20:54 – Recognizing success with staff 
24:04 – Indicating success 
25:23 – Launching Sunbum’s TikTok 
31:01 – Exploring Shadow’s social 
35:29 – Janay’s final two 
39:56 – Outro  


Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Follow Janay on LinkedIn 
Shadow 
Follow Shadow on Instagram 
Follow Shadow on Twitter 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 

On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

This episode of Social Pros is truly inspirational! 

Our guest has used highly-challenging personal events to create something remarkable.  

Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros. 

Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement. 

In This Episode: 

0:00 – Introduction 
5:34 – Introducing Tiffany 
6:06 – Tiffany’s story 
10:18 – When she first shared her story 
20:39 – Leveraging LinkedIn 
27:36 – Her #AntiAbleism video series 
34:38 – Tiffany’s (soon to be published) book 
44:16 – The final two 
46:54 – Outro  


Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Diversability 
Tiffany’s website 
Follow Tiffany on Twitter 
Follow Tiffany on Instagram 
Follow Tiffany on LinkedIn 

Visit SocialPros.com for more insights from your favorite social media marketers.

We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

Need a paid social refresher? 

The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success. 

In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell. 

Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms! 

A super-insightful episode for any social pro. 

In This Episode: 

0:00 - Introduction 
4:45 – What Andrew is up to 
8:16 – Data best practices 
17:12 – Misconceptions around paid social 
23:30 – Identifying progress 
27:46 – Setting up for long-term success (and breaking free from platform changes) 
35:57 – Data protection vs needing that data 
45:11 – Andrew’s final two 
47:52 – Outro  


Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Foxwell Digital 
Foxwell Digital Memberships 
Follow Andrew on LinkedIn 
Follow Andrew on Twitter 

Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind. 

Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.  

She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT. 

Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable. 

In This Episode: 

0:00 – Introduction 
5:06 – What does Vista Social do? 
9:11 – TikTok as a search engine 
9:50 – Getting in the trenches with clients 
11:16 – Being on camera 
13:20 – Finding the right voice 
14:56 – Using ChatGPT 
25:08 – Staying authentic and human with AI 
29:06 – Discussing mental health on social 
32:44 – Measuring success/decisions on channels 
34:15 – Where to follow Vista Social and Brittany 
35:03 – Final two 
37:22 – Outro  

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Vista Social 
Vista Social on Twitter 
Vista Social on Instagram 
Vista Social on TikTok 
Follow Brittany on LinkedIn 
Follow Brittany on Instagram 

Visit SocialPros.com for more insights from your favorite social media marketers. 

We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 

Full Episode Details  

As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!) 

But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health. 

On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs. 

Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines. 

Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice. 

We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to! 

Save and come back to this one in times of stress! 

In This Episode: 

0:00 – Introduction 
4:44 – Time to introduce Allen 
9:04 – His involvement in marketing, mental health and teaching 
12:20 – How meditation changed his life 
13:19 – How trauma impacted his mental health 
15:46 – What is mindfulness? 
20:13 – How long is long enough? 
23:06 – Do you need to use an app/prompt? 
25:30 – Taking a breath! 
29:45 – How social media employers can implement mindfulness 
35:12 – Allen’s class 
37:30 – Advice for social pros 
38:17 – Outro  


Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Be notified of Allen’s class 
Follow Allen on LinkedIn 
Follow Allen on Twitter 

Visit SocialPros.com for more insights from your favorite social media marketers.