
510 episodes

Social Pros Podcast Convince & Convert
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- Business
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4.7 • 149 Ratings
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Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
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Amy Landino Reveals Why Giving Generously Pays Off
We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators.
She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community.
Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy.
So much to unpack – don’t miss it!
In This Episode:
0:00 – Introduction
3:46 – Amy returns to Social Pros (after 6 years!)
4:41 – What Amy’s up to now
9:08 – How Amy evolved into Good Morning Good Life TV
12:52 – Navigating algorithms
19:57 – How clients can own their social
24:10 – The right cadence for CTAs
29:12 – From solo to managing a team
29:33 – How Amy nurtures her community
35:34 – Setting intentions
39:17 – Amy’s book and implementing mindfulness
41:10 – Final two
43:26 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Amy’s website
Follow Amy on Twitter
Follow Amy on LinkedIn
Subscribe to Amy on YouTube
Good Morning Good Life TV
Amy’s books
Visit SocialPros.com for more insights from your favorite social media marketers. -
How SHADOW Makes Its Clients’ Social Shine
We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.
Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment.
She also reveals why community is at the root of all good social and that now is the time to relinquish control!
In This Episode:
0:00 – Introduction
5:22 – Introducing Janay and Shadow
7:48 – How Shadow navigate clients through social
11:31 – How she approaches staffing
15:24 – Dealing with burnout
18:18 – Biggest trends on social
20:54 – Recognizing success with staff
24:04 – Indicating success
25:23 – Launching Sunbum’s TikTok
31:01 – Exploring Shadow’s social
35:29 – Janay’s final two
39:56 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Follow Janay on LinkedIn
Shadow
Follow Shadow on Instagram
Follow Shadow on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers. -
How to Become an #AntiAbleism Ally on Social
On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
This episode of Social Pros is truly inspirational!
Our guest has used highly-challenging personal events to create something remarkable.
Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros.
Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement.
In This Episode:
0:00 – Introduction
5:34 – Introducing Tiffany
6:06 – Tiffany’s story
10:18 – When she first shared her story
20:39 – Leveraging LinkedIn
27:36 – Her #AntiAbleism video series
34:38 – Tiffany’s (soon to be published) book
44:16 – The final two
46:54 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Diversability
Tiffany’s website
Follow Tiffany on Twitter
Follow Tiffany on Instagram
Follow Tiffany on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers. -
Take a Paid Social Deep-Dive with Andrew Foxwell
We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
Need a paid social refresher?
The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success.
In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell.
Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms!
A super-insightful episode for any social pro.
In This Episode:
0:00 - Introduction
4:45 – What Andrew is up to
8:16 – Data best practices
17:12 – Misconceptions around paid social
23:30 – Identifying progress
27:46 – Setting up for long-term success (and breaking free from platform changes)
35:57 – Data protection vs needing that data
45:11 – Andrew’s final two
47:52 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Foxwell Digital
Foxwell Digital Memberships
Follow Andrew on LinkedIn
Follow Andrew on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers. -
How Vista Social Makes Marketing to Marketers More Human
We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind.
Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.
She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT.
Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable.
In This Episode:
0:00 – Introduction
5:06 – What does Vista Social do?
9:11 – TikTok as a search engine
9:50 – Getting in the trenches with clients
11:16 – Being on camera
13:20 – Finding the right voice
14:56 – Using ChatGPT
25:08 – Staying authentic and human with AI
29:06 – Discussing mental health on social
32:44 – Measuring success/decisions on channels
34:15 – Where to follow Vista Social and Brittany
35:03 – Final two
37:22 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Vista Social
Vista Social on Twitter
Vista Social on Instagram
Vista Social on TikTok
Follow Brittany on LinkedIn
Follow Brittany on Instagram
Visit SocialPros.com for more insights from your favorite social media marketers. -
Practicing Mindfulness with Marketingprofs’ Allen Weiss
We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness.
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
Salesforce Marketing Cloud
ICUC
Full Episode Details
As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!)
But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health.
On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs.
Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines.
Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice.
We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to!
Save and come back to this one in times of stress!
In This Episode:
0:00 – Introduction
4:44 – Time to introduce Allen
9:04 – His involvement in marketing, mental health and teaching
12:20 – How meditation changed his life
13:19 – How trauma impacted his mental health
15:46 – What is mindfulness?
20:13 – How long is long enough?
23:06 – Do you need to use an app/prompt?
25:30 – Taking a breath!
29:45 – How social media employers can implement mindfulness
35:12 – Allen’s class
37:30 – Advice for social pros
38:17 – Outro
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Be notified of Allen’s class
Follow Allen on LinkedIn
Follow Allen on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers.
Customer Reviews
FAVORITE!
Adam and Jay are fun and such an enlightening content! I've been following your IG for a while now, and I love your posts! Very entertaining and informative. Glad to find your podcast, I'm learning a lot!
Social media insights galore!
The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
Great show!
Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!