510 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 4.7 • 149 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    Amy Landino Reveals Why Giving Generously Pays Off

    Amy Landino Reveals Why Giving Generously Pays Off

    We’re thrilled to welcome back success coach, author, speaker and marketing expert Amy Landino for this episode of Social Pros. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 

    ICUC 

    Full Episode Details  

    If you are exploring how to grow your own social presence or you’re interested in becoming a more full-time creator, this is the show to take notes on! Amy Landino, success coach, speaker, author and marketing expert, joins Social Pros to provide some amazing tips and insights for creators. 

    She updates us on the growth of her career since her first appearance on the show (back in January 2017), shares her top tips for using videos on social and explains how she nurtures her community. 

    Plus, she tells us why we should support – not shock – our audiences, how to best navigate algorithms and why she thinks generosity is an essential part of any successful social strategy. 

    So much to unpack – don’t miss it! 

    In This Episode: 

    0:00 – Introduction 
    3:46 – Amy returns to Social Pros (after 6 years!) 
    4:41 – What Amy’s up to now 
    9:08 – How Amy evolved into Good Morning Good Life TV 
    12:52 – Navigating algorithms 
    19:57 – How clients can own their social 
    24:10 – The right cadence for CTAs 
    29:12 – From solo to managing a team 
    29:33 – How Amy nurtures her community 
    35:34 – Setting intentions 
    39:17 – Amy’s book and implementing mindfulness 
    41:10 – Final two 
    43:26 – Outro  


    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Amy’s website 
    Follow Amy on Twitter 
    Follow Amy on LinkedIn 
    Subscribe to Amy on YouTube 
    Good Morning Good Life TV 
    Amy’s books 

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 44 min
    How SHADOW Makes Its Clients’ Social Shine

    How SHADOW Makes Its Clients’ Social Shine

    We’re delighted to welcome Janay Smith, Director of Social at SHADOW, onto this episode of the Social Pros podcast. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 

    ICUC 

    Full Episode Details  

    A variety of opinions, fresh ideas and different perspectives is so important in a team of social pros… which is why we were so inspired by how our guest on this episode manages her team and cultivates success.  

    Janay Smith, Director of Social at SHADOW, joins us to talk about her career so far, top tips for multitasking and coping with burnout, plus how to attain and recognize success in this fast-paced social environment. 

    She also reveals why community is at the root of all good social and that now is the time to relinquish control! 

    In This Episode: 

    0:00 – Introduction 
    5:22 – Introducing Janay and Shadow 
    7:48 – How Shadow navigate clients through social 
    11:31 – How she approaches staffing 
    15:24 – Dealing with burnout 
    18:18 – Biggest trends on social 
    20:54 – Recognizing success with staff 
    24:04 – Indicating success 
    25:23 – Launching Sunbum’s TikTok 
    31:01 – Exploring Shadow’s social 
    35:29 – Janay’s final two 
    39:56 – Outro  


    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Follow Janay on LinkedIn 
    Shadow 
    Follow Shadow on Instagram 
    Follow Shadow on Twitter 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 41 min
    How to Become an #AntiAbleism Ally on Social

    How to Become an #AntiAbleism Ally on Social

    On this episode of Social Pros, we are delighted to be joined by Tiffany Yu, the CEO and founder of Diversability. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    This episode of Social Pros is truly inspirational! 

    Our guest has used highly-challenging personal events to create something remarkable.  

    Tiffany Yu, CEO and founder of Diversability, joins this episode of Social Pros. 

    Tiffany shares her inspirational story of grief and coming to terms with disability. She talks about how she created positives from obstacles in order to build Diversability and how she invites social pros to support the #AntiAbleism movement. 

    In This Episode: 

    0:00 – Introduction 
    5:34 – Introducing Tiffany 
    6:06 – Tiffany’s story 
    10:18 – When she first shared her story 
    20:39 – Leveraging LinkedIn 
    27:36 – Her #AntiAbleism video series 
    34:38 – Tiffany’s (soon to be published) book 
    44:16 – The final two 
    46:54 – Outro  


    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Diversability 
    Tiffany’s website 
    Follow Tiffany on Twitter 
    Follow Tiffany on Instagram 
    Follow Tiffany on LinkedIn 

    Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    Take a Paid Social Deep-Dive with Andrew Foxwell

    Take a Paid Social Deep-Dive with Andrew Foxwell

    We are delighted to welcome Andrew Foxwell, Co-Founder of Foxwell Digital, onto this episode of Social Pros. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    Need a paid social refresher? 

    The landscape is always changing and it’s easy to get impatient for the big results. But this week’s guest provides an in-depth look at leveraging paid social and staying on top of platform changes to work towards long-term success. 

    In this episode, we are joined by Foxwell Digital Co-Founder, Andrew Foxwell. 

    Andrew explains how to become a better marketer and looks at common misconceptions around paid social. Plus, he tells us how to navigate the constant changes and set yourself up for success by avoiding being beholden to social platforms! 

    A super-insightful episode for any social pro. 

    In This Episode: 

    0:00 - Introduction 
    4:45 – What Andrew is up to 
    8:16 – Data best practices 
    17:12 – Misconceptions around paid social 
    23:30 – Identifying progress 
    27:46 – Setting up for long-term success (and breaking free from platform changes) 
    35:57 – Data protection vs needing that data 
    45:11 – Andrew’s final two 
    47:52 – Outro  


    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Foxwell Digital 
    Foxwell Digital Memberships 
    Follow Andrew on LinkedIn 
    Follow Andrew on Twitter 

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 48 min
    How Vista Social Makes Marketing to Marketers More Human

    How Vista Social Makes Marketing to Marketers More Human

    We’re thrilled to welcome Brittany Garlin, Head of Marketing at Vista Social, on this episode of Social Pros. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    Consumers are super savvy nowadays. They don’t want convoluted, in-your-face marketing. They want something personal, down-to-earth and relatable…and this week’s guest keeps that front of mind. 

    Brittany Garlin, Head of Marketing at Vista Social, joins this episode of the podcast.  

    She explains Vista’s recipe for marketing to marketers, how they keep things human, authentic and relatable and how they’ve been using ChatGPT. 

    Brittany also discusses mental health and burnout on social, defining success and why we social pros need to stay adaptable. 

    In This Episode: 

    0:00 – Introduction 
    5:06 – What does Vista Social do? 
    9:11 – TikTok as a search engine 
    9:50 – Getting in the trenches with clients 
    11:16 – Being on camera 
    13:20 – Finding the right voice 
    14:56 – Using ChatGPT 
    25:08 – Staying authentic and human with AI 
    29:06 – Discussing mental health on social 
    32:44 – Measuring success/decisions on channels 
    34:15 – Where to follow Vista Social and Brittany 
    35:03 – Final two 
    37:22 – Outro  

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Vista Social 
    Vista Social on Twitter 
    Vista Social on Instagram 
    Vista Social on TikTok 
    Follow Brittany on LinkedIn 
    Follow Brittany on Instagram 

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 38 min
    Practicing Mindfulness with Marketingprofs’ Allen Weiss

    Practicing Mindfulness with Marketingprofs’ Allen Weiss

    We’re thrilled to welcome Allen Weiss, CEO & Founder of MarketingProfs, on Social Pros this week for a masterclass in mental health and mindfulness. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 

    Full Episode Details  

    As social pros, we’ve all dealt with stress, burnout and anxiety…(gee, it’s probably a daily occurrence!) 

    But it’s so crucial we remember to take care of our minds and our souls and prioritize our mental health. 

    On this episode of Social Pros, we are joined by Allen Weiss, CEO & Founder of MarketingProfs. 

    Allen joins the show to discuss the benefits of mindfulness and meditation, why self-care is so important and how social pros can integrate mental health into their working routines. 

    Plus, Allen shares top tips on when and how to meditate, and plenty of other actionable advice. 

    We can think of so many times we’d have benefitted from taking a few moments to meditate at work – and we’re sure you can to! 

    Save and come back to this one in times of stress! 

    In This Episode: 

    0:00 – Introduction 
    4:44 – Time to introduce Allen 
    9:04 – His involvement in marketing, mental health and teaching 
    12:20 – How meditation changed his life 
    13:19 – How trauma impacted his mental health 
    15:46 – What is mindfulness? 
    20:13 – How long is long enough? 
    23:06 – Do you need to use an app/prompt? 
    25:30 – Taking a breath! 
    29:45 – How social media employers can implement mindfulness 
    35:12 – Allen’s class 
    37:30 – Advice for social pros 
    38:17 – Outro  


    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Be notified of Allen’s class 
    Follow Allen on LinkedIn 
    Follow Allen on Twitter 

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 39 min

Customer Reviews

4.7 out of 5
149 Ratings

149 Ratings

Facqt Media ,

FAVORITE!

Adam and Jay are fun and such an enlightening content! I've been following your IG for a while now, and I love your posts! Very entertaining and informative. Glad to find your podcast, I'm learning a lot!

Arlie K ,

Social media insights galore!

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

malfoxley ,

Great show!

Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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