Social Pros Podcast Convince & Convert
-
- Business
-
Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media professionals plus current trends and ideas in the social media industry, discussed and ratified or debunked by Daniel Lemin of Convince & Convert and Hannah Tooker of Lane Terralever. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.
-
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
Are you ready to build a brand and become a creator? Then this episode of Social Pros is for you. We revisited one of our favorite episodes from 2023 with DoctorJonPaul. They are the Executive Producer of the BFF: Black, Fat, Femme Podcast, a writer, media critic, speaker, educator…and the list goes on. Hear their secrets to balancing it all while staying grounded.
Full Episode Details
It’s hard to explain everything DoctorJonPaul, Executive Producer of the BFF: Black, Fat, Femme Podcast, achieves with their content, but it’s an inspirational feat. DoctorJonPaul somehow manages to balance writing, creating, podcasting, public speaking, educating, and everything in between and has built a brand that people stop and take notice of.
We hear how they got their start on X originally but expanded to create a web of content and a strong personal brand that goes beyond just one platform. DoctorJonPaul explains why they decided to experiment with different platforms, and we hear about the origin story behind the podcast.
Creating so much content requires focus, and DoctorJonPaul shares their method for balancing it all and staying focused on what matters most. They also impart some words of wisdom on the nature of social media and why it’s important to stay true to your own brand and priorities.
In This Episode:
1:58 - How DoctorJonPaul became a creator
6:31 - Finding balance as a business owner and creator
8:05 - How to decide what to create each day
12:00 – Being intentional with self-promotion
16:09 - DoctorJonPaul’s take on the changes to Twitter/X
19:08 - The importance of branching out into different platforms
23:07 - The origin story of the BFF: Black, Fat, Femme podcast
32:58 - DoctorJonPaul’s advice for creators
Resources
Grab your free Social Media Audit Bundle
DoctorJonPaul’s website
Follow DoctorJonPaul on Twitter
Follow DoctorJonPaul on LinkedIn
Follow DoctorJonPaul on Facebook
Follow DoctorJonPaul on Instagram
Tune in to BFF: Black, Fat, Femme
Visit SocialPros.com for more insights from your favorite social media marketers. -
How to Be a Higher Ed Marketer with Bart Caylor
Higher education may have been slower to adopt modern marketing practices and technology like AI, but higher ed marketer Bart Caylor is on a mission to change that. As President and Founder of Caylor Solutions and The Higher Ed Marketer, Bart joins the Social Pros podcast to share his lessons on the best marketing practices for higher ed.
Full Episode Details
Bart Caylor, President and Founder of Caylor Solutions and The Higher Ed Marketer, predicts a declining demand for higher ed in the future, meaning schools will face greater competition for a smaller pool of potential students. So, it’s more important than ever that higher ed invests in great marketing practices.
In this episode, Bart shares his predictions for the future of higher ed marketing, what he tries to teach institutions that have been slower to adapt to modern marketing practices, and how schools can utilize AI effectively. Bart believes that AI is often underused, but the trick is learning how to train the AI to give you the results you need.
He shares his thoughts on the importance of content creation, managing marketing budgets, and how to become an authority in the higher ed space. We also hear about his journey to create The Higher Ed Marketer podcast and his book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed.
In This Episode:
1:42 - Bart explains how he first entered the higher ed marketing space
3:08 - How higher ed marketing has evolved
5:12 - Bart’s predictions on its future
7:38 - How higher ed marketers can adopt AI and get better at prompting
12:11 – Bart’s favorite use cases for AI
16:28 – Why the “early adopters” are only a few months ahead of everyone else
18:23 - Bart’s thoughts on younger people getting into higher ed marketing
22:16 - Using the necessary skills to succeed in modern marketing
24:10 - Why you don’t have to market to everyone
25:34 - Where Bart finds inspiration
28:57 - Emerging trends that marketers should pay attention to
31:40 - Insights and themes in Bart’s podcast
34:09 - How marketers are making mistakes
38:00 - Bart’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Connect with Bart on LinkedIn
Listen to The Higher Ed Marketer podcast
Follow Bart on Twitter
Visit SocialPros.com for more insights from your favorite social media marketers. -
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
Brands and agencies are increasingly using influencers and creators to collaborate on social media content, but it’s still a brand new world for many in the social media space. Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, joins us on the Social Pros podcast to share his take on the current landscape of influencer marketing and collaborating with creators.
Full Episode Details
For influencers/creators and agencies to work in harmony, both sides may need to evolve in one way or another. This is one of the top takeaways from Nathan Jun Poekert, Fractional Head of Social & Consultant, Founder of JUN Social, in this episode of Social Pros.
As someone who’s collaborated with creators many times, Nathan shares his experiences and why he always prefers to work with creators who treat their work like a business, not just a creative venture. He gives his thoughts on influencer pay, how to attribute success the right way, and why timeliness is the golden ticket to great social content.
Nathan’s mic drop moment in this episode is around the approval process when it comes to bringing new ideas to clients and getting them out there. He says that social pros need to work fast to jump on trends, but sometimes agencies make this tough with long-winded approval processes.
In This Episode:
1:24 - Nathan’s perspective on working with influencers
4:28 - Why attributing success is so important when working with influencers
7:55 - Why creators who treat their work like a business are the most successful
10:40 - The growing pains of the creator industry
16:39 - Why Nathan believes social agencies need to evolve
22:09 - Why social agencies need to move fast and what’s stopping them
28:22 – The importance of giving social pros the freedom to enact ideas
30:51 - What a Chief Social Officer role could look like
34:10 – Why consistency both on social and the buying experience is key
35:58 - Who will be the first big company to make a CSO role?
39: 48 Nathan’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Connect with Nathan on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers. -
Why Focus is the Path to Success with Justin Tse
Content creators each have their own journeys and secrets to success, but for Justin Tse, content creator and CEO of Feature Media, it’s all about staying focused and consistently creating content that you love.
Full Episode Details
Two years since he was last on the show, Justin Tse, content creator and CEO of Feature Media, joins us on this episode of Social Pros to share some insights into how to succeed in content creation.
Justin explains how he’s able to stay focused and invested in his own work while maintaining a healthy audience in multiple niches. Starting out as a tech channel, Justin has branched out into lifestyle, travel, and car content, and this has proven to be beneficial in many ways, especially when it comes to brand partnerships.
We hear Justin’s advice on finding inspiration versus copying what others are creating and why it’s so important to build your own formula for success. Justin also shares his advice for new content creators and explains what he would focus on if he started from scratch today.
In This Episode:
2:58 - How Justin stays interested in content creation
5:51 - Justin tells us about winning Youth Entrepreneur of the Year in Canada
7:04 - Justin’s advice for younger listeners to stay relevant
9:47 - How Justin balances being true to himself and listening to audience feedback
11:51 - Justin shares details about his pivot toward travel content
13:36 - The benefits of working in multiple niches
15:38 - The value of collaborations with creators
16:56 - What’s changed in content creation since Justin first launched his Creator Cashflow course
19:14 – Pivoting between short and long-form content
19:51 - Becoming an influencer without a plan
21:36 - Content that inspires Justin
22:42 - Where Justin would start if he were to begin his creator journey from scratch
24:50 - Why content creation is sometimes about going with the flow
26:46 - Best practices for those working with brand partnerships
29:22 – Can brands compete with influencers?
32:48 – Why Justin moved away from podcasting
33:58 - Justin’s platforms of choice
36:59 – Balancing evergreen content with timely content
37:58 – Recent content projects Justin has worked on
39:59 - Justin’s top tip for those looking to become a social pro
Resources
Grab your free Social Media Audit Bundle
Follow Justin on Instagram
Follow Justin on YouTube
Connect with Justin on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers. -
How a Social Pro Pivoted from Sports to Startup Success
If you're in the market for career advice, this is the episode of Social Pros you need. We speak to Eric Stark, co-founder and President at Slate who provides some excellent reminders on how to be a decent human being, a great colleague and ultimately progress in your career.
Full Episode Details
This week’s guest is Eric Stark, Co-founder and President at Slate, and previously with the NFL in several different capacities. He joins this episode to tell us about his transition from working in social for a massive organization like the NFL to launching and running his own successful start-up.
He opens up about his own career progression and how he believes social pros, wherever they are in their career, can set themselves up for success. Eric has a deep understanding of what it’s like to manage the expectations of multiple teams when it comes to social and provides his thoughts on how to get your wins acknowledged and appreciated by your organization. Plus, why it’s important not to be too precious about what goes out on the channels you manage.
Eric also chats about how some of the best people he knows in social don’t maintain a personal brand and why that is often a good thing…
In This Episode:
1:35 - Eric explains what Slade is and what it does
4:46 - Why they expanded beyond sports and some new power users
9:23 - How social media is the centrepiece of the marketing team
10:31 - The best ways to grow and be promoted when you’re in social
12:20 - What Eric would tell his younger self
14:20 - Eric’s advice for social media managers who feel undervalued by their organization
16:23 - Why you shouldn’t wait to share your exciting wins with the organization as a whole
21:36 - Thoughts on whether having a personal brand is vital for those in social
23:56 - The benefits of having a strong personal brand
28:14 - What it’s like running a company like Slate now
Resources
Grab your free Social Media Audit Bundle
Connect with Eric on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers. -
How Student Creators Fuel Boston University’s Social Presence
If you want to showcase the experience of being a student, who better to ask than the students themselves? We shine the spotlight on Boston University’s student creator program with Director of Social Media Dave McDonald. Much like with user-generated content, student creators bring authenticity, creativity, and expert knowledge to their audience.
Full Episode Details
Dave McDonald, Boston University’s Director of Social Media, joins Social Pros to talk about his Terrier Creator Program - a program for student social media creators to produce content about student life.
The program has been a huge success since its launch. BU’s social media content is fresh, engaging, and highly targeted to its audience because student creators have in-depth knowledge of what the target audience wants to see and engage with.
Dave explains how the program operates, his approach to coaching students, and why he prefers to let the students flex their creativity rather than restrict them with formal creative briefs. Dave also speaks about the importance of following trends, optimizing content for platforms, reporting on metrics, and ensuring creators always have the chance to bring new ideas to the table.
In This Episode:
1:22 - Dave explains his day-to-day responsibilities and the programs he runs 2:31 - How Boston University builds its international social presence 4:25 - Why reporting is so critical for Boston University’s social push 5:30 - What the Terrier Creator Program involves 8:42 – How the program optimizes content creation for each platform 10:07 – Why the program is open to new ideas from student creators 13:04 - How student creators highlight the student experience on social 14:09 - How Dave coaches student creators and other university departments 16:26 - The art of the pivot – how Dave coaches people through campaign pivots 17:45 - The importance of testing new ideas and jumping on trends 19:01 – How Dave balances the creator program with scheduled social content 20:30 - Why student creators don’t get strict creative briefs 23:03 - Dave’s advice on working with student content 24:27 – Dave shares some standout content stories 25:57 - What’s next for Dave’s team 28:59 - Dave’s top tip for becoming a social pro
Resources
Grab your free Social Media Audit Bundle
Learn more about the Terrier Creator Program at Boston University
Connect with Dave on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.
Customer Reviews
FAVORITE!
Adam and Jay are fun and such an enlightening content! I've been following your IG for a while now, and I love your posts! Very entertaining and informative. Glad to find your podcast, I'm learning a lot!
Great show!
Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!
Best Social Media Podcast Out There
Love this show! Jay and Adam help social pros by having social pros dig deep into their work, ideas and creativity. Love listening and have even been fortunate to be a guest a couple times. Can’t miss an episode of this one.