524 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 4.7 • 149 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    The Formula for Successful Live Video with Stephanie Garcia

    The Formula for Successful Live Video with Stephanie Garcia

    Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. 
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.  

    So, how can social pros thrive on ‘live’? 

    Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. 

    She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. 

    Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. 

    In This Episode: 

    0:00 – Introduction  
    4:15 – How are brands using live video today? 
    6:27 – A quick dive into Agorapulse 
    7:28 – Convincing the C-suite to use live video 
    10:33 – The broad spectrum of live video for business 
    13:35 – How TikTok has changed live video 
    16:54 – How do you prepare for live? 
    19:47 – Ways agencies can approach clients about live video 
    25:56 – What to expect from Stephanie’s workshops 
    32:50 – Repurposing and repackaging live video content 
    39:30 – Stephanie’s final two 
    42:27 – Outro

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Connect with Stephanie on LinkedIn 
    Follow Stephanie on Twitter/X 
    Follow Stephanie on Instagram 
    Check out Lights, Camera, Live 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 43 min
    Greatest Hits: Inside Glossier’s Iconic Social Approach

    Greatest Hits: Inside Glossier’s Iconic Social Approach

    We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. 

     
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    We all know how fast-paced social media is. It simply does not sleep.  

    There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it? 

    Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’. 

    Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social. 

    Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community. 

    In This Episode: 

    0:00 - Introduction 
    1:07 – Introducing Jamie Dinar 
    2:37 – How Glossier came to be a legendary brand on social 
    4:52 – What Jamie’s role looks like 
    9:08 – Do Glossier eat, sleep and breathe social? 
    15:03 – How Glossier tap into their vast community 
    18:09 – Optimizing to keep brand voice across platforms 
    21:24 – Replicating in-store experiences online 
    24:06 – Jamie’s TikTok Live experiences 
    28:30 – Jamie’s Final Two 
    30:41 – Outro  

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Connect with Jamie on LinkedIn 
    Follow Glossier on Twitter 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 31 min
    How Repurposing Content Makes You A B2B Social Hero

    How Repurposing Content Makes You A B2B Social Hero

    Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    Are you serious about maximizing the potential of your content?  

    Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it. 

    On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.  

    Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. 

    Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.  

    In This Episode: 

    0:00 – Introduction 
    3:57 – What do Content 10x do? 
    7:26 – How content repurposing can benefit social teams 
    13:39 – What stands in the way of repurposing 
    16:19 – Why social teams could be sitting on a goldmine of great content 
    18:37 – Amy explains the ‘content waterfall’ approach 
    25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’ 
    35:16 – Amy’s Final Two 
    37:48 – Outro  

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Connect with Amy on LinkedIn 
    Follow Amy/Content 10x on Twitter 
    Follow Amy on Instagram 
    Visit the Content 10x website 

    Amy’s previous appearances: 

    How to Repurpose Your Content on Social for Maximum Results (2019) 
    Why Writing is Still the Key to Social Media Success (2021) 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 38 min
    Why Social Pros Don't Have to Know it All

    Why Social Pros Don't Have to Know it All

    If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. 

    Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay! 

    We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. 

    In This Episode:
    3:02 – Hannah’s role at LaneTerraleaver 
    4:28 – The challenge of staying ahead on social  
    7:38 – When to push on new ideas with clients 
    10:39 – Cleaning up after bad advice clients have received in the past 
    13:20 – How Hannah coaches clients  
    16:08 – Getting the tone of voice right for brands 
    17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities  
    23:01 – How to navigate big changes in the social media landscape 
    26:43 – How Hannah began her social pro career  
    29:25 – The final two questions 

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 32 min
    Why Brands Go People-First on Social

    Why Brands Go People-First on Social

    It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand?
    This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. 

    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for. 

    In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way.  

    For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first. 

    We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity.  

    In This Episode: 

    00:00 - Introduction 
    03:36 – Why community is so important in social media 
    06:30 – Why some brands face a community disconnect  
    08:32 – Which brands get “savage social” right 
    15:31 – How brands can set themselves up for success 
    20:44 – Mariya’s experiences of TikTok shopping  
    26:00 – Predictions on the future of Threads  
    30:20 – The challenge of keeping up with different social media platforms  
    32:16 – Speed vs. creativity – which matters most? 
    35:48 – Staying on trend in social media 
    38:03 – The big two questions 

    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 42 min
    Taking on Toxic Social with Noam Bardin

    Taking on Toxic Social with Noam Bardin

    We are so pleased to welcome Noam Bardin, Founder of Post News, on this episode of the Social Pros podcast.

     
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

    Salesforce Marketing Cloud 
    ICUC 
    Full Episode Details  

    As much as we love social, we have to acknowledge that it comes with gray areas and undesirable aspects.  

    Joining this episode to dissect social’s shortcomings is Noam Bardin, Founder of Post News. Noam shares the dangers of platforms making engagement top priority, how social pros can grapple both the positives and negatives of social networks and how Post News plans to work toward preventing misinformation. 

    Plus, he gives his thoughts on the future of Threads. 

    In This Episode:
    0:00 – Introduction 3:19 – Noam’s background in the industry 4:44 – What is Post News? 10:39 – Positive vs negative sides of social 15:03 – Unravelling Threads 19:12 – How Post can fight mis/disinformation 29:55 – Post’s reception from journalists and users 33:53 – The future of social media 39:29 – Noam’s Final Two 42:35 – Outro
    Resources 

    Schedule a consultation with ICUC 
    Grab your free Social Media Audit Bundle 
    Download Post News 
    Connect with Noam on LinkedIn 
    Follow Noam on Twitter 
    Follow Noam on Instagram 

     

    Visit SocialPros.com for more insights from your favorite social media marketers. 

    • 43 min

Customer Reviews

4.7 out of 5
149 Ratings

149 Ratings

Facqt Media ,

FAVORITE!

Adam and Jay are fun and such an enlightening content! I've been following your IG for a while now, and I love your posts! Very entertaining and informative. Glad to find your podcast, I'm learning a lot!

Arlie K ,

Social media insights galore!

The Social Pros podcast has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!

malfoxley ,

Great show!

Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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