Is your product positioning working? : April Dunford The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, April Dunford joins us to discuss positioning. She shares how a SaaS company can express their positioning through their content, sales pitches, and more.

She also throws light on when and how frequently should an organization test and adjust their positioning. If you're a founder, marketer or a sales person in the world of SaaS, this episode is for you!

𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:29 - When are you ready for positioning
04:13 - How many customers before you validate positioning
06:45 - Transitioning the positioning story from founder-led
09:59 - April's client qualification process
13:48 - Positioning when people don't realize they have a problem
16:54 - Educating the market
20:00 - The need for a cross-functional team
23:28 - What people don't get about boiler plates
25:55 - How often should you reposition your product
29:54 - What do you reposition for?
34:58 - Sales Pitch: the book overview
40:22 - Positioning shouldn't live in the marketing side of the house
44:45 - Rapid Fire
1:02:19 - Connect with April Dunford on LinkedIn
1:02:57 - Parting msg: Stay cool, stay sassy