14 episodes

B2B Marketing and Sales Gurus talk about B2B buyers, sales & marketing alignment, social media, marketing trends and supporting the goals of your CEO.

IT Market Buzz - Audio only CopyPunch Tech Content

    • Business
    • 5.0 • 1 Rating

B2B Marketing and Sales Gurus talk about B2B buyers, sales & marketing alignment, social media, marketing trends and supporting the goals of your CEO.

    MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

    MB14 – The Truth about Why Your Buyers Don’t Buy – Sharon Drew Morgen

    Part Two of our interview with Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It

    Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.

    Part 2 - What You can Do About It (http://s3.amazonaws.com/cpshowaudio/int_sdm_p2.mp3)

    • 17 min
    MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

    MB13 – The Truth about Why Your Prospects Don’t Buy – Sharon Drew Morgen

    Guest Sharon Drew Morgen, author of Dirty Little Secrets: Why Buyers Can't Buy and Sellers Can't Sell and what You can Do About It.
    Ever wondered why that hot prospect didn't pan out? Sharon Drew Morgen shares insights about the real factors in buyers decision-making. Any B2B marketer MUST hear Sharon Drew's take on this missing link between sales & marketing.
    Part 1 - Why Buyers Can't Buy...and the Missing Link Between Sales & Marketing (http://s3.amazonaws.com/cpshowaudio/int_sdm_p1.mp3)

    • 22 min
    MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

    MB12 – Hands-on Tech Marketing with Sami Jajeh – Part 2

    (Part Two) As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.
    Part 2 - The Unique Challenges of SAAS (Software-as-a-Service) Marketing (http://s3.amazonaws.com/cpshowaudio/sjajeh%2Fint_sjajeh_p2_mp3.mp3)

    • 13 min
    MB11 – Hands-on Tech Marketing with Sami Jajeh

    MB11 – Hands-on Tech Marketing with Sami Jajeh

    As both a tech marketer and former entrepreneur, Sami has become a trusted partner to many Tech CEOs. In this interview, Sami shares practical insights about supporting the goals of CEOs, connecting with B2B buyers and the unique challenges of SAAS marketing.

    Part 1 - Being a Trusted Advisor to the CEO...and Connecting with B2B Buyers (http://s3.amazonaws.com/cpshowaudio/sjajeh%2Fint_sjajeh_p1_mp3.mp3)

    • 17 min
    MB10 – SNAP Selling with Jill Konrath

    MB10 – SNAP Selling with Jill Konrath

    (Part 2) Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin.
    Part 2 - What Marketers Must Know about Supporting Sales (http://s3.amazonaws.com/cpshowaudio/jkonrath%2Fint_jkonrath_p2_mp3.mp3)



    Click here to learn more about Jill Konrath (http://copypunch.com/marketbuzzshow/guest-jill-konrath) and her new book SNAP Selling (FREE EXTRAS! Get your copy of Jill's free sales acceleration tools!).

    • 16 min
    MB9 – What Your Buyers Are Really Thinking – Jill Konrath

    MB9 – What Your Buyers Are Really Thinking – Jill Konrath

    Guest and Guru Jill Konrath shares practical insights about buyer decision-making and which of your messages go straight to the trash bin.

    Part 1 - How to Survive the Delete...and What Your Prospects are REALLY Worried About (http://s3.amazonaws.com/cpshowaudio/jkonrath%2Fint_jkonrath_p1_mp3.mp3)

    Click here to learn more about Jill Konrath (http://copypunch.com/marketbuzzshow/guest-jill-konrath) and her new book SNAP Selling (FREE EXTRAS! Get your copy of Jill's free sales acceleration tools!).

    • 21 min

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