Italian Innovators Luca Cottini

The inventor of plastic and the ethics of innovation. A presentation by Luca Cottini (PhD)

* Oslo, December 10, 1963. The only Italian #scientist to receive a Nobel Prize in Chemistry
* Achievement & fragility. From the invention of plastic to the management of waste
* The imaginative mind of Giulio Natta. On #literature and #chemistry (Primo Levi)
* A groundbreaking lab of innovation. Montecatini: from nylon to Moplen
* The new material that God forgot to create. The birth and misuse of plastic
* A new imagination of plastic. On the role of culture and ethics on innovation

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The woman behind Italy’s greatest wine (A presentation by Luca Cottini, PhD)
* The call to serve. The beginning of Giulia Falletti’s mission in Turin’s prisons
* The story of Juliette Colbert de Maulevriér. From the French revolution to the Parisian encounter with Carlo Tancredi Falletti
* From Napoleon’s rule to the Risorgimento. The growth of Turin in the 19th century, between anticlericalism and religious renewal
* Carlo and Giulia’s effort in the betterment of the city, from the monumental cemetery to prison reform
* The Falletti estate in the Langhe countryside. Giulia’s investment in the Nebbiolo grape and the “discovery” of Barolo
* A story of holiness and redemption. The Barolo wine as mirror of Giulia’s personality

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The Masters of Italian Publishing (A presentation by Luca Cottini, PhD)

* The Martinitt orphanage in Milan, home of 3 great #innovators
* From poverty to entrepreneurship. The parallel path of Angelo Rizzoli and Arnoldo Mondadori
* The project of the Italian encyclopedia (Rizzoli, Bocconi, and Treccani)
* The Borletti-Mondadori partnership. The rights of D’Annunzio and the birth of detective novels
* A long-lasting rivalry. From magazines to literary classic series
* Mondadori, America, and the creation of the critical theory publisher Il saggiatore
* Rizzoli, cinema, and the sponsorship of Fellini’s masterpieces
* Rizzoli & Mondadori today. The legacy of two masters on Italian 20th century culture

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Liquore Strega and the bewitching power of literature (A presentation by Luca Cottini, PhD)

* The fascination for "La" Strega (the witch) and the apprenticeship at "Lo" Strega liqueur factory
* Poster #advertising and the aura of Strega. The blue, green, and red "witch" by Marcello Dudovich
* The Roman city of Benevento, the legends of witchery, and the #drink of Giuseppe Alberti
* A Southern Italian excellence from 1860 to the present. Guido Alberti as #entrepreneur
* The passion for #storytelling. The Nazi occupation of Rome and the salotto of Maria Bellonci
* The birth of Premio Strega, a laboratory of postwar culture & Italy's most important literary award
* From literature to #cinema. The acting career of Guido Alberti, from Fellini to Rosi
* Of #cocktails and literary imagination. What do #stories do? What is their added value?
* Guido Alberti. A complex entrepreneur and #intellectual in search of never-fading #beauty

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A presentation by Luca Cottini (PhD). Keynote address of the International Conference of the Canadian Association of Italian Studies (CAIS). Delivered on July 5, 2022.

* The culture behind the label. What model lies behind the Italian "impresa"?
* The three components of the Italian "incanto": limit, #design, the chorality of "works" (#opera)
* 1. The creative power of limit: care, respect, and #sustainability
* 2. Design as #storytelling. The characters of the "speaking object" (genealogy, vitalism, performativity & consistency)
* 3. Hybridity of languages and chorality of interactions (the piazza as a negotiating site, the family as a guarantor of continuity, the fabbrica as community, the theatre as a site of emotional action)

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The creative compass of Ferrero (A presentation by Luca Cottini, PhD)

* Finding the recipe. How Pietro Ferrero arrived to the hazelnut and cocoa paste
* The early years. The marriage of Piera and Pietro, the birth of Michele, three entrepreneurial failures, and the return to Alba
* The Langhe and Italy’s civil war. From WWII to reconstruction (1943-1945)
* The post-war birth of the Giandujot (the forerunner of Nutella) and the foundation of the Ferrero chocolate company
* A new model of social reconstruction. To work, create, and give (from the early days to the Ferrero foundation)
* Piera’s presidency and Piera’s legacy. A remarkable story of female entrepreneurship

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