213 episodes

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

ITS UP THERE PODCAST W/LOONEY The Black Effect Network

    • Music
    • 4.6 • 166 Ratings

Welcome to It's Up There Podcast With Looney, AKA BIG LOON! Loon strives to be a business leader for the culture. When he speaks about the podcast business, record label business and contracts, he does it with a level of understanding that your average consumer would not have. Being able to see through the smoke and mirrors within the industry and the industry tricks, people come to It’s Up There for a one of a kind perspective and to get a full breakdown. Tune in! Audio drops on Mondays and video drops on Thursdays!

    Dee-1 - Pt 2 | "Cherry Picking" Dee-1 Exposes J.Cole & Kendrick Lamar Label Deal & Explodes in Debate: Master P vs. QC Pee & Coach K

    Dee-1 - Pt 2 | "Cherry Picking" Dee-1 Exposes J.Cole & Kendrick Lamar Label Deal & Explodes in Debate: Master P vs. QC Pee & Coach K

    #dee1 J.COLE #jcole #kendricklamar #masterp #hiphopculture #debate We Talk J.Cole , Kendrick Lamar, Dee-1, Master p, Qc pee, Coach K, & more Cole and Kendrick may have some label interest we don't notice "Dive into Part 2 of the riveting 'It's Up There Podcast' where Dee-1 and Big Loon bring intense energy and insightful perspectives to the table. This episode features a deep dive into J. Cole and Kendrick Lamar's legacies, revisits past comments from Dee-1 about the rap game, and explodes into a passionate debate over the influential powerhouses of hip-hop: Master P's No Limit and QC's Pee and Coach K. What's Inside This Episode: J. Cole & Kendrick Lamar Discussion: Dee-1 and Big Loon revisit their thoughts on these two hip-hop icons, exploring their impact on the genre and culture. Dee-1's Rap Journey: Reflecting on Dee-1’s grind in the rap industry, Big Loon highlights his longstanding efforts to succeed and make a mark. Master P vs. QC Debate: The core of this episode features a heated debate between Dee-1 and Big Loon. Dee-1 champions Master P’s dual role as a pioneer similar to both Coach K and QC Pee combined, arguing for his foundational impact in shaping independent hip-hop success. Meanwhile, Big Loon advocates for the modern business model and investing prowess of Quality Control, emphasizing their strategic influence in today's music scene. Industry Evolution Discussion: This debate also touches on how the music industry’s landscape has shifted from the era of No Limit to the current dominance of labels like Quality Control. Viewer Engagement: 💬 Your Take: Are you team Master P or team QC? How do you view their contributions to hip-hop differently? 👍 Interact With Us: Like this discussion? Hit like, drop a comment with your views, and subscribe for more heated debates and deep dives into hip-hop history and current affairs on 'It's Up There Podcast.' Conclusion: This episode not only revisits the legacies of J. Cole and Kendrick Lamar but also stirs a spirited discussion on the evolution of hip-hop entrepreneurship and leadership, showcasing the contrasting styles of Master P’s pioneering groundwork against the modern dynamism of QC. Tune in to see where you stand in this debate of hip-hop titans." Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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    • 1 hr 9 min
    Kanye West Interview "LIED" Ye Reenters Ring with Drake + Quavo Pulls Takeoff into Chris Brown Beef

    Kanye West Interview "LIED" Ye Reenters Ring with Drake + Quavo Pulls Takeoff into Chris Brown Beef

    #kanyewest #ye #drake #quavo #chrisbrown | Drake diss on the loose, Kanye West Gets on "like that: Remix and reveals rapper future called Kanye! Ye says drake is in the way and everyone is excited about the elimination of drake, Chris brown gets dissed again by Quavo Brown in new diss song is called "crackhead" as Quavo runs alongside take off loon wonders does this mean all bets are off and take off will be dissed? also loon explores ye new interview on the download and looks over ye and drakes past as well as points out some hidden agendas. "Get ready for a rollercoaster of hip-hop drama in this episode as we dive into a series of high-profile disses and revelations shaking the industry. From Drake finding himself increasingly isolated, to Kanye West stirring the pot in a major remix, and Quavo's harsh words for Chris Brown, there’s no shortage of action. Join Loon as he unpacks each development, explores past conflicts, and deciphers hidden agendas in the game. Highlights of This Episode: Drake Diss Frenzy: Unpacking the latest diss track aimed at Drake and the growing sentiment in the industry looking to dethrone him. What’s driving this unified stance against one of hip-hop’s biggest names? Kanye’s Surprise in 'Like That' Remix: Analyzing Kanye West’s appearance on the remix and his revelation about Future’s call—what does Ye’s comment about 'Drake being in the way' signify for their ongoing rivalry? Quavo vs. Chris Brown: Breaking down Quavo’s new track "Crackhead," where he takes shots at Chris Brown. Loon discusses the implications and whether this opens the door for further disses towards Takeoff. Ye’s Latest Interview Insights: Loon delves into Kanye West’s most recent interview, piecing together Ye’s strategies and his historical tension with Drake. Navigating Hidden Agendas: What are the underlying motives in these celebrity conflicts? Loon provides his perspective on what these artists might be orchestrating behind the scenes. Engage With Us: 💬 Discussion Point: With all these conflicts unfolding, who do you think will come out on top? Are there any reconciliation possibilities, or is it all-out war? 👍 Like, Comment, and Subscribe: Share your thoughts in the comments, hit the like button if you enjoy our deep dives, and subscribe to stay updated with the latest in hip-hop drama. Join Our Its Up There Podcast Clip Channel now    / @fogfo_looney   Discord   / discord   For all exclusive interviews & more content not here click here   / itsuptherepodcast   🚨Unreleased Interviews   / itsuptherepodcast   🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8... 👀 SUBSCRIBE HERE:   / @itsuptherepodcast   👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast... 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK |   / fogfo_looney   PATREON|   / itsuptherepodcast   SUBSCRIBE TO Youtube Channel ➡️    / @itsuptherepodcast   WATCH MORE ➡️    • EPISODE 069| WAR ON RAPPERS |LIBERATI...  
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    • 1 hr 7 min
    "Pdf Filler" - Loon On Drake BEEF W/ Kai Cenat - Akademiks Betrays Drake in Heart Part 6 & Kendrick 's Not Like Us

    "Pdf Filler" - Loon On Drake BEEF W/ Kai Cenat - Akademiks Betrays Drake in Heart Part 6 & Kendrick 's Not Like Us

    #drake #drakevskendrick #kaicenat #akademiks #kendricklamar #diss #beef #kendrick Kai Cenat Big Loon dives deep into the ongoing feud between Drake and Kendrick Lamar. In this electrifying episode, Loon dissects Drake's latest diss track, 'Heart Part 6,' aimed squarely at Kendrick, and unveils Kendrick's response, 'Not Like Us.' But the drama doesn't stop there – Loon also unveils exclusive insights into the brewing conflict between Drake Akademiks& Kai cenat, exposing shocking details why drake could be upset and proof that could reshape the landscape of hip-hop. Highlights: Feud Analysis: Join Loon as he unpacks the escalating tensions between Drake and Kendrick Lamar, analyzing the lyrical shots fired and exploring the underlying dynamics driving the feud. Insider Intel: Prepare to be blown away by Loon's insider knowledge as he reveals behind-the-scenes details of the rift between Drake and Kaicent, offering a glimpse into the inner workings of the hip-hop industry. Media Mayhem: Discover the fallout from DJ Akademiks' misstep and its impact on Drake's relationship with the media, as Loon delves into the intricate web of celebrity, influence, and controversy. Engage with Us: Share your thoughts on Drake's diss track, Kendrick's response, and the unfolding drama in the comments below! Don't forget to subscribe for more exclusive content and insights from the world of hip-hop. Don't miss out on this explosive episode of 'It's Up There Podcast,' where Loon pulls back the curtain on the headline-grabbing clashes and hidden machinations of the rap game. Tune in for an unfiltered look at the intersection of art, ego, and ambition in the world of hip-hop. Join Our Its Up There Podcast Clip Channel now https://www.youtube.com/channel/UCEh6Wk40kcNcMJ4t_jtmluw Discord https://discord.gg/GJKXMWQS For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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    • 56 min
    "Easter Egg Hunt" Loon Reacts to Drake's 'Family Matters' Diss & Kendrick Lamar's 'Euphoria' | It's Up There Podcast

    "Easter Egg Hunt" Loon Reacts to Drake's 'Family Matters' Diss & Kendrick Lamar's 'Euphoria' | It's Up There Podcast

    "Get ready for an explosive episode of 'It's Up There Podcast' as Big Loon dives into the latest diss tracks from Drake and Kendrick Lamar. In this must-watch installment, Loon shares his candid reactions to Drake's 'Family Matters' diss and Kendrick Lamar's 'Euphoria.' But that's not all – Loon also delves into Future's ongoing issues and questions whether Drake has what it takes to handle Kendrick's lyrical onslaught.

    Key Highlights:


    Drake vs. Kendrick Lamar: Loon shares his unfiltered thoughts on Drake's response to Kendrick's diss track, 'Euphoria.' Will Drake be able to hold his own in this high-stakes lyrical battle?
    'Family Matters' Diss Breakdown: Join us as we dissect Drake's latest diss track and explore its implications for the ongoing feud between hip-hop heavyweights.
    Future's Troubles: Loon weighs in on Future's recent challenges and reflects on the rapper's place in the ever-evolving landscape of hip-hop.
    Drake's Cultural Cache: Does Drake have the cultural clout to navigate the intricate web of diss tracks and lyrical warfare? Loon shares his insights on Drake's standing within the hip-hop community."

    💬 Share Your Thoughts: What's your take on Drake's response to Kendrick Lamar's diss track? Join the conversation in the comments below! 🚀 Subscribe for More: Don't miss out on future episodes where we explore the hottest topics in hip-hop and beyond.

    Don't miss this explosive episode of 'It's Up There Podcast,' where we break down the latest diss tracks and dive deep into the world of hip-hop. Tune in for Loon's raw and unfiltered reactions to the biggest stories in music."
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    • 1 hr 3 min
    Feat Meghan Cuniff - P Diddy Case Update , Meghan The Stallion And Tory Lane Witness Update

    Feat Meghan Cuniff - P Diddy Case Update , Meghan The Stallion And Tory Lane Witness Update

    Meg Thee Stallion , Diddy His Raid And Allegations Young thug trial and more , we speak about Meg The Stallion Lawyers with Megan Cuniff who was the Primary Jounalist known for her coverage of the cases #megthestallion #diddy #pdiddy #seancombs #lawandcrime Meghan Cuniff spills the beans on Diddy behind-the-scenes drama, Tory Lanez's court case developments, and a groundbreaking revelation on Young Thug's trial! 🚨 Join us in this explosive episode as investigative reporter Meghan Cuniff dives deep into the heart of celebrity controversies with never-before-heard updates. From the glitzy, secretive gatherings of Sean 'Diddy' Combs to the intense legal battles involving Tory Lanez and Meg the Stallion, we're uncovering it all. But that's not all - Meghan drops a bombshell about Detective Quinn's involvement in the Young Thug trial that could change everything. Plus, could Gunna's testimony turn the tide for Young Thug? Stay tuned as we navigate through the twists and turns of these high-profile cases, offering unparalleled insights straight from the investigative frontline. 👉 What do you think about these revelations? Share your thoughts in the comments below and don't forget to hit like and subscribe for more exclusive content." #PDiddy #MeghanCunniff #InvestigativeReport #ToryLanez #MegTheeStallion #YoungThugTrial #itsuptherepodcast 00:00 : 🔍 Investigation into rapper Diddy's properties, celebrity drama, and legal affairs journalist's insights on high-profile cases. 06:00 : 🔍 Discussion on media speculation and lack of leaks in ongoing investigation surrounding Diddy's case. 11:39 : 🔍 Investigation updates on Diddy and related civil lawsuits, balancing factual reporting with sensational coverage. 17:37 : 💰 Possible motives behind unauthorized photos of Kobe Bryant crash site being leaked. 23:11 : 🚁 Military-style raid on Diddy's properties conducted by authorities with TV helicopters and search warrants issued for his accounts. 28:59 : ⚖️ Update on arrest details and potential impact on ongoing investigation involving Diddy. 34:46 : 🕵️ Diddy's legal team prepares for potential legal challenges with multiple lawyers in different jurisdictions. 40:44 : ⚖️ Speculation on why Young Thug did not receive a plea deal despite his codefendant's release on probation. 46:29 : ⚖️ Challenges faced by individuals pressured to testify in Young Thug trial and implications of taking plea deals. 52:13 : 🕵️ Investigator reveals interactions with celebrities and police involvement in TV shows. 57:56 : 🔍 Media influence on rap industry, intertwining of gossip and street culture, changing perceptions of black media. 1:04:00 : ⚖️ Investigation into video evidence potentially proving innocence of imprisoned individual raises questions about legal process. 1:09:52: ⚖️ Investigation reveals political corruption involving gambling trips, wire-wearing informants, and convictions.
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    • 1 hr 14 min
    Before The Drake Diss J. Cole Let Lil Wayne Down Meek Mill & Dean & Kai Cenat Controlled -IUTP

    Before The Drake Diss J. Cole Let Lil Wayne Down Meek Mill & Dean & Kai Cenat Controlled -IUTP

    Unpacking a whirlwind of controversy in this electrifying episode of 'It's Up There Podcast,' host Loon tackles the hot topic of J. Cole’s perceived failure to uphold the competitive spirit of Southern rap, contrasted starkly against Lil Wayne's iconic legacy. Dive into the depths of industry rivalry, personal betrayals, and the unseen control exerted by streaming platforms. IUTP: J Cole Failed The South! | Wayne’s Legacy, Meek Mill Betrayal & Kai Cenet Controlled by Twitch In This Episode: J. Cole Controversy: Loon critically examines J. Cole's recent public apology to Kendrick Lamar, arguing that it signifies a broader letdown to the Southern rap ethos traditionally marked by fierce competitiveness and self-assertion, as epitomized by legends like Lil Wayne. Wayne’s Enduring Legacy: Explore how Lil Wayne set the bar for excellence and relentless ambition in the South, maintaining his status through both talent and strategic moves against industry giants. Betrayal in the Ranks: Delve into the unfolding drama of Meek Mill as close friend Dean turns against him, highlighting a painful breach of trust within Meek's inner circle and its ripple effects across the hip-hop community. Kai Cenat vs. Twitch Control: Discuss the broader implications of Twitch’s influence over content creators like Kai Cenat, questioning whether platforms should have the power to dictate the boundaries of creativity and personal expression. Engage with Us: 💬 Your Voice Matters: Do you agree with Loon’s take on J. Cole? How do you view the role of platforms like Twitch in shaping content and creator freedom? 👍 Like & Subscribe: Hit the like button, subscribe, and ring the bell for notifications on our latest discussions and deep dives into the dynamics shaping today's hip-hop culture and beyond. Tag Us & Join the Conversation: #itsuptherepodcast #jcole #kendricklamar #drake For all exclusive interviews & more content not here click here https://www.patreon.com/itsuptherepodcast 🚨Unreleased Interviews https://www.patreon.com/itsuptherepodcast 🦺All Merch Options teespring.com/its-up-there-podcast-merch 🎧LISTEN ON SPOTIFY: https://open.spotify.com/show/4Jheeb8FxYVDRo8khyrz36?si=e339dD2JRte2MYX2Uon3BQ 👀 SUBSCRIBE HERE:https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw 👂 LISTEN ON APPLE PODCASTS: https://podcasts.apple.com/us/podcast/its-up-there-podcast/id1317524092?uo=4 👣FOLLOW ITS UP THERE PODCAST HOST : INSTAGRAM | fogfo_looney TIKTOK | https://www.tiktok.com/@fogfo_looney PATREON| https://www.patreon.com/itsuptherepodcast SUBSCRIBE TO Youtube Channel ➡️ https://www.youtube.com/channel/UCl_GorAVekpEVDlk1Yc8giw WATCH MORE ➡️ https://www.youtube.com/watch?v=JwNIuOcAtoo&list=PLnwwxLxHiDWayq4HPgNYUtsAGvqe3liOO
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    • 43 min

Customer Reviews

4.6 out of 5
166 Ratings

166 Ratings

Bksmile22 ,

Trying too hard

The truth don’t need an explanation. This dude try to hard to convince n*ggas of what he once was. Nobody cares. And you gossiping. Leave Joe budden business to The casual fan. You trying too hard to be competition where none exists. I just hope he continues to ignore you. And lastly, you got more ads than you’re actually talking. At first you were interesting, now I’m tired of you.

mesh042456 ,

The realist

The realist. That’s it. That’s the review. Period. 🔥🔥🔥
The episode about Von was hard to listen to. I wanted to scream. You did a great job trying to explain to him that he does not understand the culture.

Ducatidern ,

His opinion is Fact.

I’ve listened to 3 episodes so far. This dude is out of his mind.

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