20 min
Jacob Cooke | Exploring and Explaining Another Record-Breaking 11/11 Singles Day The Negotiation
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- Marketing
In this episode of The Negotiation, we bring back Jacob Cooke to discuss another record-breaking Singles Day shopping extravaganza. We ask Jacob whether his expectations were met, and how the day performed relative to his expectations. We also discussed the nuances between the various platforms and their individual performances, and call out some of the successful marketing tactics used this year. We also discuss this year’s GMV compared to 2020, whether there is room for foreign brands to be successful going forward, what to know about China’s Personal Information Protection Law, or PIPL for short, and the demographic differences and influences in China vs. Southeast Asia. Enjoy!
In this episode of The Negotiation, we bring back Jacob Cooke to discuss another record-breaking Singles Day shopping extravaganza. We ask Jacob whether his expectations were met, and how the day performed relative to his expectations. We also discussed the nuances between the various platforms and their individual performances, and call out some of the successful marketing tactics used this year. We also discuss this year’s GMV compared to 2020, whether there is room for foreign brands to be successful going forward, what to know about China’s Personal Information Protection Law, or PIPL for short, and the demographic differences and influences in China vs. Southeast Asia. Enjoy!
20 min