Despite being world’s most powerful economic area, Asia can be one of the most difficult regions to navigate and manage well for foreign brands. However, plenty of positive stories do exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
Bill Tung | Localizing For Consumers In Japan - Part 2
This episode of The Negotiation is part 2 with Bill Tung, Managing Director at Peaks Consulting, continuing our conversation around localizing for consumers in Japan. We dive into Covid and its effects on D2C, online consumer strategies in APAC vs. North America; how to measure success in retail in APAC; how consumer feedback is gathered and applied; the importance of a good D2C strategy and it’s future in e-commerce in the APAC region. Enjoy!
Bill Tung | Localizing For Consumers In Japan - Part 1
n this episode of The Negotiation we bring back one of our favourite guests, Bill Tung, Managing Director at Peaks Consulting. As we start to branch out and discuss the broader APAC landscape, we asked Bill about his background in helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s, and diving into his expertise in marketing outdoor apparel and equipment to the Asia Pacific consumers. We also cover topics like the common mistakes brands make doing this, optimizing your organizational structure to thrive in foreign markets, and how to prepare for complaints and returns operating in an overseas market. Enjoy!
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
This episode of The Negotiation is part 2 of our conversation with Elyse Ribbons, a startup founder, radio show host, actor, and writer in China. She is also the Founder of the Cheeky Monkey Theater group and host of the nationally syndicated news talk show Laowai Kandian, the success of which she goes into kicking off this episode. We then talk about Peking Opera, something Elyse has a Masters in Fine Arts in. We move on to discuss philanthropy in China which was at the heart of one of her startup journeys as an entrepreneur, and we wrap up the conversation discussing the fine art of corporate world navigation, including the infamous eating and drinking culture involved. Enjoy!
Elyse Ribbons, Part 1 | Theater and Cinema in China
In this episode of The Negotiation, we speak with a dear friend of mine, Elyse Ribbons, a startup founder, radio show host, actor, and writer in China, who is also incredibly fluent in Mandarin. She is the Founder of Cheeky Monkey Theater and host of the nationally syndicated news talk show Laowai Kandian. She kicks off the conversation by talking about what drew her to China all the way back in 2001 and how she was able to achieve an impressive level of fluency in Mandarin.
Aside from her work in theatre, Elyse has also been cast in a number of Chinese films. All of this gives her a unique perspective on the local entertainment industry that most foreigners never get a chance to see. She speaks on her various opportunities to work in the Chinese movie industry and along the way touches on how the culture of speed in China’s business world influences even the entertainment sphere. Enjoy!
Liam Mather | Inside the Beijing Olympic Bubble
In this episode of The Negotiation, we talk with Liam Mather, Head of Public Affairs and Communications at WPIC Marketing + Technologies. Reporting to the Chief Marketing Officer, Liam helps guide WPIC's public and government affairs, strategic communications, media engagement, corporate branding, and sales enablement. Liam previously worked in BCW's Corporate and Public Affairs practice in Beijing, where he helped clients manage reputations, respond to crises, and navigate policy issues. This episode is centred around the fact that Liam had the very unique opportunity to work within the Olympic bubble at this year’s event in Beijing - we discuss his personal experiences in the bubble, his thoughts on how the games were run; the level of interest the games garnered inside China; who there the stars of this year’s Olympics; the state of Chinese hockey, both the women’s and the men’s, given that was the focus of Liam’s coverage; and lastly what the lasting impact will be of the Olympics on winter sports in China. Enjoy!
Zarina Kanji | Health, Wellness and Food in China
This episode of The Negotiation is dedicated to celebrating International Women’s Day, with our special guest Zarina Kanji. Based in London, she is the Head of Business Development for Health & Wellness and Food & Beverage Brands at Alibaba. She previously served as VP of Global Fashion Brand Partnerships at Lazada in Singapore, bringing a wealth of knowledge to our conversation today. We discuss Tmall’s International Women’s Day, what the most sought-after products will be among women in 2022; trends in the F&B category; discussing and understanding the surge in demand for sleep supplements; other health and wellness trends from the West that will soon impact the market in China, as well as some of the Uk and Nordic products making an impact there now; lastly, we talk about what the Gen-Z female consumers are looking for compared with the millennial or Gen Y counterparts and how those differences vary across the geographies of the Middle Kingdom. Enjoy!
One of my new favorite podcasts!!!
Having been in the formative years of the internet, through the development of Motion Picture VFX & immersive technologies, I can honestly say this was the first time in a long time I’ve listened to a podcast that had as valuable world perspective insights on this new era as it was fun to listen to. I was introduced to this podcast from Alvin Wang Graylin’s interview (a must listen to) and will most definitely be working my way through all the epsidodes!! Highly Recommended!!