129 episodes

A weekly audio column with the most interesting news about radio's future.

James Cridland is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world.

James has worked in radio since 1989.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

James Cridland - radio futurologis‪t‬ James Cridland

    • Business
    • 5.0 • 1 Rating

A weekly audio column with the most interesting news about radio's future.

James Cridland is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world.

James has worked in radio since 1989.

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Goodbye, and keep listening

    Goodbye, and keep listening

    Goodbye, and keep listeningA lot has happened since November 2014.


    At the time, I was working in the roof - quite literally. My office space was in a room that was so illegal, when I bought the house they weren’t allowed to call it a room, even though it had stairs leading up to it.


    In the winter months it could be made quite warm, since there wasn’t much of it. The room was the top of the house and you could just about stand up in it, if you bent your head and you stayed right in the middle, where the top of the roof was.


    The window gave a view of the rooftops of North London suburbia: a view past some lovely trees which some joyless beaurocrat cut down, over to a park, and beyond it, Enfield - a little country town that had inexplicably ended up rather too close to the rest of London.


    It was in this tiny room where I was sent an email from a nice man, asking me to start writing a column for a radio website; and I’ve written a column every single week since then; also producing a podcast version for a few years, too.


    I’ve managed to do this every week, almost, in spite of moving 10,000 miles from that little room in North London to a slightly sunnier room in Brisbane in Queensland, Australia, where the radio dial is the same but different; and where as long as I have internet I can still enjoy almost any radio station on planet Earth.


    Along the way, people have told me that radio was dying, and sniggered a little at my “radio futurologist” title - but here we are, five years later, with radio seemingly as popular as ever. The Nielsen figure still looks healthy in the US, GFK still looks good in Australia, and RAJAR is good in the UK - although each of them is showing some signs that radio is being kept alive by older listeners, and when our audience starts dying, they’ll do so literally.


    We’ve also seen audio being part of our world more than ever before. Podcasting is capturing peoples’ imagination: perhaps the level playing field that podcasting offers has led to a rediscovery of the types of things that audio can do - from complex audio drama to interviews that are given space to breathe.


    Podcasting, too, has led to a “pivot”, of sorts, for me. I continue to speak about radio’s future, but my days are now filled more with audio’s on-demand future, too, editing Podnews, a daily, free, newsletter about podcasting and on-demand.


    I’ve now written almost five years of these columns. Some of them have been carefully researched over a few days; some typed hurriedly at 11pm; and some I’ve been quite proud of. At a conference last week, I was struck by how many people came up to me and told me that they read these columns every week.


    That’s a lovely thing to say - but something I’m unlikely to hear that again, because this is my last column.


    I’ve worked in radio for over thirty years now, so I doubt it’ll ever go away. Of course, I’ll still write about radio - I have a free weekly radio trends newsletter at https://james.crid.land (https://james.crid.land) - and Podnews is a daily newsletter at https://podnews.net (https://podnews.net) too if you really want more of me.


    Radio is something that touches 9 out of 10 people every week, keeps them company, and makes a positive difference to their lives.


    So, don’t forget how much people love what you do, and keep listening.






    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 3 min
    At Radio Alive, things are changing

    At Radio Alive, things are changing

    I'm over at https://james.crid.land


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 2 min
    Confessions of a radio ad writer

    Confessions of a radio ad writer

    Why don't programme directors pull more ads? And why are some of them still so bad?


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 3 min
    The misguided quest for control

    The misguided quest for control

    I'm over at https://james.crid.land and so should you be


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 2 min
    Reminding listeners how to tune in, in a multiplatform world

    Reminding listeners how to tune in, in a multiplatform world

    I once sat at the end of a telephone line, helping people tune into their favourite radio station. This was a real eye-opener. Many don’t even know the difference between AM and FM; and some sets are marked in strange ways to make it really hard to tune in. You probably know someone who have tuned in to their favourite radio station and never want you to touch their set in case they lose it forever.
    Radio is, increasingly, available everywhere. But we don’t appear to be telling people where we are and how to tune in. And I find that curious.


    For an FM/AM station, reminding people of the frequency you’re on is important: but many stations seem to not do that these days. I get it, localisation on network feeds is hard: but if you can manage it for adverts, you can manage it for station IDs. For listeners on FM or AM, if they forget the frequency, they’ll forget how to find you. This is a bad thing. You don’t want bad things. So, while it might lessen the clutter to just say “on FM”, as some stations do in the UK - LBC, I’m looking at you - it may be actively harming your audience not to give a frequency out.


    But also, it’s a good idea to remind people how you can listen on other devices, and how. Because - guess what - someone might not know you’re on a smart speaker. Or available through the telly. Or on DAB+. On on this different HD frequency somewhere.


    “On 97.3 FM, on DAB Digital Radio, on the Global Player, on Radioplayer, on lbc.co.uk, on your smart speaker, on Freeview channel 732, on Freesat channel 734, on Sky channel 0124, on Virgin Media channel 919, and on TalkTalk TV channel 627” is clearly not going to fly every single time you want to mention how to tune in.


    But one of those in rotation - perhaps alongside the FM frequency - might be a better way to remind listeners that, yes, you’re available that way too. Every hour would be nice.


    In my home town of Brisbane, two large AM stations never mention their frequency; many never mention they’re available online; none - not one - mention DAB+. If your listeners don’t know they can listen that way, you’ll lose them.


    We know that keeping things simple works on-air. We also know that we need to make it simpler to tune in to the radio. One day, we’ll put these two pieces of useful knowledge together.




    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 2 min
    5G - the future of radio?

    5G - the future of radio?

    I'm at https://james.crid.land


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 2 min

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