29 min
Jean Ryan: Senior Director, Brand Strategy & Design @ Daymon SMArketing
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- Marketing
Jean Ryan Class of 13, walks us through the fascinating work behind private label brand strategy. She talks about the transformation of the private brand from just a cheaper alternative of nationally known products, to having their own qualities, identities, strategy, consumer trust, and how that ultimately culminates to meeting consumer needs.
Jean Ryan Class of 13, walks us through the fascinating work behind private label brand strategy. She talks about the transformation of the private brand from just a cheaper alternative of nationally known products, to having their own qualities, identities, strategy, consumer trust, and how that ultimately culminates to meeting consumer needs.
29 min