SMArketing

University of Rochester's Simon Business School Marketing Association
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SMArketing is a podcast hosted by the University of Rochester's Simon Business School Marketing Association. The podcast provides an in depth look at the school's esteemed marketing alumni.

  1. 08/13/2021

    Mike Alcazaren: Senior Product Manager @ Amazon

    Mike Alcazaren Class of 19' is many things. An entrepreneur, a product manager, a mechanical engineer, a podcast host, a great guy, a storyteller, and most of all, a Simon alum. He talks about his role at Amazon and how the lessons he learned from Simon are still important in this data-driven world. This episode is packed full of great anecdotes, and if you want to hear more of Mike talk (why wouldn’t you?) go and listen to his incredible Podcast called - Product, Explained – a show that dives into the companies, history, and strategy behind popular tech products.

    30 min

  2. 07/31/2021

    Crystal Thompson: Senior Manager, Insights @ Target

    Crystal Thompson Class of 20’ is the reason we are all here listening to this podcast. She had a vision of connecting students to alumni and luckily for us, she made it happen. Now as a Senior Manager of Insight at Target, she finds herself back in the space she has always loved, retail. There are many lessons within this episode, but one that I love the most, that Crystal exemplifies in every part of her being, is never giving up on yourself. Crystal takes us through her incredible journey to Simon, her internship process, and how treating every first conversation led her to her incredibly cool current role at Target.

    31 min

  3. 07/16/2021

    Jean Ryan: Senior Director, Brand Strategy & Design @ Daymon

    Jean Ryan Class of 13, walks us through the fascinating work behind private label brand strategy. She talks about the transformation of the private brand from just a cheaper alternative of nationally known products, to having their own qualities, identities, strategy, consumer trust, and how that ultimately culminates to meeting consumer needs.

    29 min

  4. 07/02/2021

    Josh Rosen: Group Leader, Ecommerce & Digital Marketing @ Church & Dwight Co

    Joshua Rosen Class of 08’ and current Group Leader, Ecommerce & Digital Marketer at Church & Dwight Co. Joshua drops some major gems in this episode about the realities of the modern Brand Marketing role, and leaves us with some key insights and advice to current MBA Marketing students.

    31 min

  5. 06/20/2021

    Joe Bell: Marketing Manager @ MGK

    Joe Bell Class of 16', cyclist, rock climber and underdog supporter. In this episode Joe, the current Marketing Manager for MGK, talks to what it is like working as a Marketing Manager in a B2B business and how he navigates wearing different hats, from marketing research, to pricing, to forecasting, to new product development and so much more.

    22 min

  6. 06/04/2021

    Fuat Koro: VP Head of Corporate Strategy & Innovation @ Bose

    Fuat Koro sheds some light as to why the intersection between technology and business is so fascinating and important, and why this focus led him back to pursue his MBA at Simon. Fuat explains his past career working for GM within R&D, to transitioning to Bose and lends some further knowledge into what Simon MBA courses he believes are still invaluable in today’s modern working world.

    27 min

  7. 05/21/2021

    Elliott Fletcher: Associate Brand Manager @ TracFone Wireless

    Elliott Fletcher Class of 17’ started off working in the music industry before deciding to go after his MBA to focus on Marketing and Brand Management at the Simon Business School. In this episode he explores this transition from working for Sony Music Entertainment to navigating the MBA experience, and ultimately ending up as the Associate Brand Manager for TracFone Wireless.

    21 min

  8. 05/08/2021

    Ben Johnson: Retail Leadership Development Program, Sr. Instock Manager @ Amazon

    Ben Johnson Class of '20 went from Level 1 Sommelier to Sr. Instock Manager. Ben explores his unique journey towards business school, and how he navigated his way towards working for Kimberly Clark to eventually becoming Amazon's Senior Instock Manager.

    36 min
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About

SMArketing is a podcast hosted by the University of Rochester's Simon Business School Marketing Association. The podcast provides an in depth look at the school's esteemed marketing alumni.

Information

  • Creator
    University of Rochester's Simon Business School Marketing Association
  • Years Active
    2K
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © University of Rochester's Simon Business School Marketing Association
  • Show Website
    SMArketing