Jeremy Darlow: Guiding Athletes to Create an Authentic Brand THE IT FACTORY: Pac-12 Football with Yogi Roth

‘A Brand is no different than a Resume’ ~ Jeremy Darlow, leading brand consultant/author

Jeremy Darlow went from having an empty refrigerator as a child to becoming one of the leading marketing and brand consultants in the sports world.

The former director of marketing for Adidas football and baseball joined The Yogi Roth Show to share his path, his passion and his guidance around athletes building their brands.

Author of the books, BRANDS WIN CHAMPIONSHIPS and ATHLETES ARE BRANDS TOO, Darlow has worked with the Los Angeles Rams, dozens of major college programs and thousands of athletes guiding them toward finding their positioning statement and ultimately, ownership of their story. That process, which host Yogi Roth went through, has proven to impact careers, guide athletes to opportunities beyond their playing ability and much more. Yogi has said many times that 'Jeremy saved me 10 years on my career.'

Furthermore, Darlow’s own story is one that will remind us that grit, determination, curiosity and humility can allow for great opportunity to live a purposeful and passionate life.

To be inspired by and learn more about Darlow visit www.JeremyDarlow.com and follow him on Twitter @JeremyDarlow.

For more conversations around sport and humanity around the globe visit www.YogiRoth.com/podcast or follow @YogiRoth on social media.

The Yogi Roth Show podcast is presented by KonaRed, a leader in the coffee industry that sources some of the rarest, most sought after coffee in the world. It is grown on the volcanic mountain slopes of Hawaii where each coffee cherry is hand picked at peak ripeness. Be sure to check out www.KonaRed.com, where you can learn about their premium coffee beans, cold brewed coffee or Cascara, the Hawaiian Coffee Fruit.