Joe Apfelbaum: Building a Long-Term Relationship with Your B2B Customers | Episode 015 B2B Digital Marketer

Developing a relationship with B2B customers is different compared to B2C. According to Joe Apfelbaum, it\'s going to take a significant amount of planning. A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. If you want to improve your digital marketing efforts then take a listen to this episode as Joe Apfelbaum shares strategies and tactics in helping you develop a long-term relationship with your B2B customers.