JTBD Case Study: Biscom Triples Their Growth Rate How Would You Beat?

In this episode, we talk to Dave Lucey, former CEO of Biscom, about how thrv and Biscom used JTBD and thrv's equity value creation platform to triple Biscom's revenue growth rate, leading to a successful exit in just two years. 

Key moments from today's topic on using JTBD to accelerate revenue growth:

0:00 Transforming a 30-year-old fax software company

6:16 Improving B2B software sales and marketing strategies

15:49 Transitioning the sales team from order takers to generating new sales

20:55 Using a data-driven approach to improve sales in the healthcare market

26:03 Sales strategies and product development

30:29 Aligning company goals and strategies with customer needs

34:30 Advice on using Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/