31 episodes

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.

How Would You Beat‪?‬ thrv

    • Business
    • 5.0 • 4 Ratings

A podcast that shows you how to use jobs-to-be-done (JTBD) methods to accelerate your growth and create equity value faster. This podcast is created by thrv.com for private equity CEOs, corporate executives, and product, marketing, and sales teams. Each episode explores how to beat your competitors to create equity value faster and with less risk.

    How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

    How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

    In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat Innovation Strategy:

    00:00 Intro to the concept of an innovation strategy 
    03:04 The connection between innovation strategy and marketing
    06:13 Can your existing product generate revenue without being innovative?
    10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
    13:41 Pitfalls of equating new technology with innovation
    22:01 What does a successful innovation lab look like?

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 34 min
    How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?

    How Would You Beat Artificial Intelligence and Machine Learning Using Jobs-to-be-Done?

    Artificial intelligence and machine learning are two technologies that have been improving quickly and definitely in the news. Google, Apple, Microsoft, Amazon, and every big company in China has been investing heavily in AI and machine learning. New companies like Open AI have received over a billion dollars collectively.  Currently a lot of money is being invested in venture and in big companies in artificial intelligence and machine learning. So it better be worth it, there better be a return on that investment. So if you are on a product marketing or sales team, how should you use artificial intelligence and machine learning to accelerate your growth? And a good question is should you use it at all? How can Jobs-to-be-Done fit into the ML AI market? Let's find out...

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat Artificial Intelligence & Machine Learning:

    00:00 Intro to Artificial Intelligence and Machine Learning

    05:23 Where would AI and ML land on your product roadmap?

    08:29 Artificial Intelligence and Machine Learning being the solution to your customer's problem

    14:29 Is  AI the right tool for speed and accuracy yet?

    19:33 ML and AI helping the emotion need of the customer

    26:23 What platform do you choose to build Artificial Intelligence on?

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 33 min
    How Would You Beat Steve Jobs Using Jobs-to-be-Done?

    How Would You Beat Steve Jobs Using Jobs-to-be-Done?

    Why was Steve Jobs so successful? He is a legendary figure in technology and innovation. He was the founder of Apple, he was famously fired, and went on to found Next Computers and then came back as CEO of Apple in 1997. He's widely considered to be one of the most successful innovators of all time. Depending on the day Apple is still often the most valuable company in the world. Throughout the history of Apple, he's been there for major three big changes: the arrival of the PC and the graphical user interface, the iPod and portable music devices., and then of course, the iPhone, and its cousin, the iPad. But he also brought Pixar to life. He bought the company but helped to make it a success. Apple also bought Next. So in a way Apple is Next, at its core, its foundation of the Macintosh operating system is actually a Next computer. So why was Steve Jobs so successful? And how can you and your product team emulate Steve Jobs with Jobs-to-be-Done? Let's answer this question today!

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat Steve Jobs:

    00:00 Steve Jobs intro and why he was so successful

    02:35 Steve Jobs' empathy towards customer experience

    11:28 Steve Jobs as a creator using Jobs-to-be-Done

    15:31 How Apple was able to fulfill multiple "jobs" with their computers and phones  over the years

    28:14 How Dapper Labs channeled their inner Steve Jobs for NFTs

    30:30 Are there opportunities for jobs to get done better without a phone?

    33:09 What would Steve Jobs say about the state of technology today?

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 37 min
    How Would You Beat Netflix Using Jobs-to-be-Done?

    How Would You Beat Netflix Using Jobs-to-be-Done?

    Netflix is obviously a dominant player in the streaming industry, but their market cap is down 70% year to date with the market being down as well. But they've also had a net loss of 200,000 subscribers in q1, they forecast losing 2 million subscribers in q2, competition and lifting pandemic restrictions has obviously impacted their business and subscription sharing as well. And interestingly, they lost 700,000 subscribers in Russia after the war in Ukraine. So still performing well there 45% of video streaming the largest audience amongst all the streaming players, and they have good evidence in their past of getting jobs done versus their competition. So how can we use Jobs-to-be-Done to analyze and beat Netflix? Or how could Netflix turn around and continue to grow its business using Jobs-to-be-Done? Listen to find out...

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat Netflix:

    00:00 Intro to the current state of Netflix
    01:40 What "job" is Netflix competing for and who is the competition?
    11:49 How Netflix could use JTBD to get over their market issues
    16:49 What "jobs" could Netflix expand to?
    21:03 Could Netflix use the metaverse to expand their "jobs"
    24:32 How big companies like Netflix can capitalize on big future platform changes

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 35 min
    How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

    How Would You Beat Your Roadmapping Culture Using Jobs-to-be-Done? With Guest David Subar

    Today we have a special guest, David Subar. David is the Founder and Managing Partner of Interna. A firm that helps technology companies make better products faster. And David has worked with organizations of various sizes from small six member startups to large companies such as Pluto, which was sold to Viacom. Lynda.com, which was sold to LinkedIn and the Walt Disney Company. So today we're going to discuss how to beat your roadmapping culture. What does that mean? Well, every company has a culture around roadmapping and how they make decisions about roadmaps, which features get prioritized, which strategies to pursue, etc. And sometimes those cultures are explicit, and sometimes they're not. But every company has one. So what could you do to improve your roadmapping culture at your company?

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat your roadmapping culture:

    00:00 Intro to David Subar and how Product Teams get pulled looking at only two different perspectives: Taking every idea from their CEO or just only being data driven

    07:26 Using Jobs-to-be-Done to bring market and customer data into roadmapping decisions

    10:20 What are signs that a company has a broken roadmap culture?

    16:37 Creating customer value

    22:52 Building a product for market needs

    28:45 Validating a feature by emotion can be dangerous

    34:47 David talks about his experience with Lynda.com and the CEO being customer focused

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 39 min
    How Would You Beat Uber Using Jobs-to-be-Done?

    How Would You Beat Uber Using Jobs-to-be-Done?

    In this episode, we will look at how you could beat Uber. Uber currently has a market cap of about $60 billion. Its peak share was around $60 or so. They famously disrupted the taxi industry. But if you open the app, you can see what else they're getting into such as food delivery, rental cars, mass transit, and package delivery. Their main direct competitor is Lyft. So what has Lyft done to take share and differentiate? They targeted different needs at one point, for example, safety and emotional needs around connecting with drivers. Essentially trying to make a trip a social experience. So did that work? Well, their market cap today is about $12 billion or so. But they're still only worth about 20% of Uber. So how would you compete with Uber?

    👉 Download our JTBD Cheat Sheet for free here:
    https://welcome.thrv.com/learn-jobs-to-be-done

    Key moments from today's topic on how you would beat Uber:

    00:00 Intro to Uber and the customer needs they meet

    07:06 The complications of Uber's job beneficiaries using JTBD

    11:18 The future limitations of just seeing Uber in a "A ride sharing"  market

    16:05 Could municipalities to beat Uber?

    19:42 Taking the customer's perspective when trying to get into the marketshare Uber and Lyft are fighting in

    24:43 Competing with people commuting less in a ride share market

    Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
    Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
    Linkedin: https://www.linkedin.com/company/thrv-com/
    Twitter: https://twitter.com/thrvapp
    Follow Jay Haynes on Twitter: https://twitter.com/jayhaynes
    Follow Jared Ranere on Twitter: https://twitter.com/jaredran

    • 32 min

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4 Ratings

4 Ratings

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