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Doing is more important than being done. That’s the provocative argument at the heart of a new book by artist and entrepreneur Becky Blades, “Start More Than You Can Finish: A Creative Permission Slip to Unleash Your Best Ideas.” Becky says you’ll be amazed by what you can accomplish if you stop worrying about the finish and just get started.
This is the first of a week-long series with Becky that is currently airing on our new podcast, The Next Big Idea Daily. Follow it now on Apple Podcasts, Spotify, or wherever you listen to pods.

Siddhartha Mukherjee is an oncologist, professor, researcher, and biotech entrepreneur. He’s also a writer, and a fine one at that. His first book, “The Emperor of All Maladies: A Biography of Cancer,” won a Pulitzer Prize. His second, “The Gene: An Intimate History,” shot to the top of the New York Times bestseller list and was made into a documentary by Ken Burns. In his latest book, “The Song of the Cell: An Exploration of Medicine and the New Human,” he says our radical new ability to manipulate cells is changing how we treat everything from Alzheimer’s to cancer.
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We launched a new podcast! It’s called The Next Big Idea Daily. Follow it now on Spotify or Apple Podcasts or wherever you listen.

Great news, folks. We just launched a new podcast! It's called The Next Big Idea Daily. Tune in Monday through Friday for quick master classes in better, smarter living with help from thinkers like Adam Grant, Susan Cain, Greg McKeown, Daniel Pink, Kim Scott, and lots of others you may not have heard of but who have ideas that might make your days a little brighter. Here's a sneak peek at the show. For the rest of this week's episodes, follow The Next Big Idea Daily wherever you listen to podcasts.

The Greek philosopher Epicurus made a rather bold claim over two thousand years ago. The key to life, he said, was simple: pursue pleasure and avoid pain. Around this maxim he developed a school of philosophy, Epicureanism, which promised its adherents that if they took care of their basic needs, surrounded themselves with trustworthy friends, and developed a basic understanding of science, they would be happy. But is it really that simple? Can the advice of someone born 2,363 years ago still hold true? To answer these questions, we turned to Emily Austin, professor of philosophy at Wake Forest University and author of the delightful new book "Living for Pleasure: An Epicurean Guide to Life.”
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• To hear Emily's Book Bite, download the Next Big Idea app
• Check out Rufus's conversation with Ryan Holiday
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General Electric used to be the most valuable company in the world; now it's practically irrelevant. What happened? Today on the show, we're going to find answers. And to help, we're turning to two writers who have followed the saga closely and written about it brilliantly: Malcolm Gladwell and William Cohan.
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• Check out "Power Failure: The Rise and Fall of an American Icon" and subscribe to Bill's newsletter, "Dry Powder"
• Read Malcolm's New Yorker story: "Was Jack Welch the Greatest C.E.O. of His Day—or the Worst?"
• For a closed-captioned version of this episode, click here
• Download the Next Big Idea app to hear hundreds of book summaries written and read by the world's best non-fiction authors: nextbigideaclub.com/podcast

“Our food decisions,” writes Dr. Tim Spector in his new book, Food for Life, “are the single most important modifiable factor in preventing common diseases and staying healthy.” But how do we know we’re making the right choices? In this episode, we dig into what scientists like Tim have learned about what we should eat — and why.
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• Check out Food for Life
• Learn more about ZOE
• Follow Tim on Twitter
• Want to hear hundreds of book summaries written and read by the world’s best non-fiction authors? Visit nextbigideaclub.com/podcast