36 min
June 2021 — J.R. Harris [EP24] The Matchbook Coffee Podcast
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- Food
J.R. Harris is the Matchbook roaster for the month of June, and they've taken an approach to Matchbook that is totally unique. When we present the Matchbook model to roasters, they usually focus their energy on sourcing a really exquisite coffee, a model that's served us well in the past and makes sense for what we do. But we've always been interested in pushing the model, and really figuring out how to fully allow a roaster to express themselves creatively.
J.R. asked us to challenge them, and we worked together to source a coffee—from Colombia—that was meant more to be a roasting puzzle, working backward from our shared goal, which is to serve a coffee that makes people happy. For J.R., the excitement is to explore potential within confines, rather than getting caught up in choices and preconceived ideas about how certain types of coffees will taste.
It's a fun and fascinating approach, and we're stoked for folks to push this project to its limits, thinking creatively not just about the coffee in your cup, but how to imbue your sense of self into your roasting style.
J.R. Harris is the Matchbook roaster for the month of June, and they've taken an approach to Matchbook that is totally unique. When we present the Matchbook model to roasters, they usually focus their energy on sourcing a really exquisite coffee, a model that's served us well in the past and makes sense for what we do. But we've always been interested in pushing the model, and really figuring out how to fully allow a roaster to express themselves creatively.
J.R. asked us to challenge them, and we worked together to source a coffee—from Colombia—that was meant more to be a roasting puzzle, working backward from our shared goal, which is to serve a coffee that makes people happy. For J.R., the excitement is to explore potential within confines, rather than getting caught up in choices and preconceived ideas about how certain types of coffees will taste.
It's a fun and fascinating approach, and we're stoked for folks to push this project to its limits, thinking creatively not just about the coffee in your cup, but how to imbue your sense of self into your roasting style.
36 min