Just Get Started and Have Something to Say - Chris Decker - Revenue Today - Episode # 086 Revenue Today

Today, we welcome Chris Decker, the CEO of Salescast, as he rounds out principles 3 and 4 of Content-Led Growth: just get started and go back to principle 1—have something to say. Chris shares what fellow founders can do to bootstrap their founder story and apply the lean startup model to get started fast and not worry about results in the beginning.

Takeaways

Just focusing on your podcast generates your own long-form content.
Omni-channel distribution solves the audience issue and allows your email list to build itself.
Remember to always have something to say. Hit record, publish, and repeat the process—forget about perfection.

Quote of the Show

"Have something to say. Once you reach a certain point in your content development, let's say you're 6 months down the line, you've had some success and some luck and some growth, you need to go back to principle 1 and you need to go through this exercise again with your soundtracks. What you say has evolved. What you do has evolved." - Chris Decker

Connect with Chris and join the Salescast Community in the links below:

Chris Decker
Salescast Community

Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs