335 episodes

On The Just Go Grind Podcast, host Justin Gordon, an entrepreneur, USC MBA alum and Director of Marketing and Community at Vitalize Venture Group, interviews entrepreneurs, CEOs, investors, and other go-getters to pull out the tips, tactics, strategies, and insights to help you build your company.

Just Go Grind with Justin Gordon Justin Gordon

    • Business
    • 4.9 • 161 Ratings

On The Just Go Grind Podcast, host Justin Gordon, an entrepreneur, USC MBA alum and Director of Marketing and Community at Vitalize Venture Group, interviews entrepreneurs, CEOs, investors, and other go-getters to pull out the tips, tactics, strategies, and insights to help you build your company.

    #332: Yassamine Ebadat of Vityl, on Building Belonging, Hiring Tech Talent, Fundraising Advice, and Community-Based Organic Sales

    #332: Yassamine Ebadat of Vityl, on Building Belonging, Hiring Tech Talent, Fundraising Advice, and Community-Based Organic Sales

    Yassamine Ebadat is the Co-Founder and CEO of Vityl, an employee engagement SaaS solution designed to foster a foundational culture of belonging and drive stronger business performance. Vityl leverages machine learning to connect survey data to automated goals and nudges that inspire greater feelings of acceptance, recognition and connection in the workplace.
    Vityl was founded by a team of human capital consultants with an acute understanding of their users' pain points. With experience guiding landmark companies through organizational transformations, they saw an opportunity to deliver a simple solution to complex culture challenges.
    Prior to Vityl, Yassamine brought HR leadership experience and strong communication skills to her advisory work with clients as a Partner at Greater Human Capital. Previously, she served as the Director of People and Culture at Echo Energy in Oklahoma City, where she led the HR department; optimized recruiting, onboarding, and performance management processes; and served as a strategic advisor to the C-suite. She has also worked in employee engagement, social impact, and communications at JPMorgan Chase, Macmillan Publishers, and Publicis Groupe. Yassamine earned her Master of Science in Social Work from Columbia University, with a concentration in Social Enterprise Administration. She earned a Bachelor of Arts in English from The George Washington University.
    Topics Covered by Yassamine Ebadat in this Episode How Vityl is transforming how people build culture together while growing individually Vityl’s origin story and Yassamine’s journey to becoming a founder Developing Vityl’s big vision Product development for Vityl’s platform Getting their first users and launching beta testing Yassamine’s first experience fundraising Yassamine’s advice on fundraising for other founders Navigating the advice of others while trusting your gut Growing Vityl’s team, hiring technical talent as a non-technical founder, and being deliberate about culture-building Vityl’s evolving business model and pricing Vityl’s GTM strategy Their community-based organic approach to sales Leading with persona vs. product What’s on the horizon for Vityl Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 28 min
    #331: Justine Palefsky and Tas Amina of Kindred, on Building an Intentional Co-Founder Partnership, Lessons from a Failed E-Blast, and Navigating an Unpredictable Market

    #331: Justine Palefsky and Tas Amina of Kindred, on Building an Intentional Co-Founder Partnership, Lessons from a Failed E-Blast, and Navigating an Unpredictable Market

    Justine Palefsky and Tas Amina are the Co-Founders of Kindred, a members-only home swapping network that unlocks your ability to live a travel-rich lifestyle for a fraction of the cost of a hotel or AirBnb. By exchanging homes with people they trust, renters and owners alike are able to take advantage of remote-work flexibility and explore new destinations without breaking the bank.
    Justine and Tas were both early-stage employees at Opendoor before deciding to start their own company during the pandemic.
    Topics Covered by Justine Palefsky and Tas Amina in this Episode Kindred’s origin story
    How Justine and Tas decided to work together as co-founders and the “partnership charter”
    Launching during the pandemic
    Early customer acquisition failures and lessons
    Organic growth and refining their model
    Developing Kindred’s pricing and business model
    Fundraising for Kindred and their advice for founders
    Navigating an unpredictable market
    What’s next for Kindred
    Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 31 min
    #330: Adam Nash of Daffy, on Disruptive Business Models, Building in Stealth, and Simplifying Generosity

    #330: Adam Nash of Daffy, on Disruptive Business Models, Building in Stealth, and Simplifying Generosity

    Adam Nash is the Co-Founder and CEO of Daffy, a not-for-profit organization with the simple idea that everyone should put something aside for those less fortunate than themselves. The Daffy community is built around a new, modern platform for giving, one built around the commitment to give, not the amount you give. It empowers people to be more generous, more often through a seamless mobile experience that helps members set money aside, watch it grow tax-free, and donate to more than 1.5 million charities.
    Adam is a proven advocate for development of products that go beyond utility to delight customers. At Dropbox, he led the teams responsible for growth, product strategy, product management & product analytics for a platform with over 600 million registered users with responsibility for all of Dropbox self-service revenue (~90% of all company revenue in 2019). Before Dropbox, Adam served as the President & CEO of Wealthfront, where for four years he championed the creation of a new category of automated investment services. Prior to joining Wealthfront, Adam was Vice President of Product Management at LinkedIn. Adam led LinkedIn’s Platform & Mobile products, including the launch of LinkedIn’s open developer platform and their highly successful native applications and mobile web experiences. Prior to joining LinkedIn, Adam held a number of leadership roles at eBay, including Director of eBay Express, an innovative new site focused on new, fixed-price products. Previously, Adam also held strategic and technical roles at Atlas Venture, Preview Systems and Apple.
    Topics Covered by Adam Nash in this Episode Daffy’s founding story and Adam’s background in FinTech Why Adam decided to pursue entrepreneurship The pros and cons of building in stealth mode Daffy’s disruptive business model The challenge of onboarding investors given Daffy’s disruptive and mission-vision model The generosity gap and how research around giving and personal finance has influenced Daffy How they’ve approached growing Daffy Adam’s view on the lack of personal finance & giving education in the U.S. and potential solutions Recently added features to Daffy and what’s next for the company Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 28 min
    #329: Andrew Gazdecki of MicroAcquire, on Beef Marketing, Organic Partnerships, Building in Public, and Rewriting the Rules to Startup Exits

    #329: Andrew Gazdecki of MicroAcquire, on Beef Marketing, Organic Partnerships, Building in Public, and Rewriting the Rules to Startup Exits

    Andrew Gazdecki is the Founder and CEO of MicroAcquire, a founder-friendly startup acquisition marketplace. MicroAcquire aims to consolidate the fragmented acquisition market by giving founders and entrepreneurs a single convenient marketplace to meet, coordinate, and close acquisitions. MicroAcquire provides free and instant access to trusted and vetted buyers with total anonymity. They’re on a mission to turn founder journeys into success stories and foster the next generation of entrepreneurs. MicroAcquire has more than 100,000 registered buyers, more than 2,000 companies listed for sale, and has facilitated more than 500 deals with a combined value of more than $200 million.
    Andrew has been an entrepreneur for longer than he can remember. He likes to build stuff, mostly companies, and try to tell a story that goes beyond what the company does to how it’s changing markets. Prior to founding MicroAcquire, he started two companies, Bizness Apps and Altcoin.io, both acquired. He’s been featured in NYT, Forbes, WSJ, Inc.com, and Entrepreneur Magazine, as well as prominent industry blogs such as Mashable, TechCrunch and VentureBeat.
    Topics Covered by Andrew Gazdecki in this Episode Andrew’s background and MicroAcquire’s origin story The original vision for MicroAcquire and the tools it provides to founders and buyers MicroAcquire’s go to market strategy What has fueled MicroAcquire’s growth and Andrew’s advice for other founders Andrew’s approach to marketing Andrew’s journey from bootstrapping to fundraising Global expansion via partnership strategy How Andrew evaluates potential partners How Bootstrappers came about Andrew’s thoughts on media and brand building What’s next for MicroAcquire Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 29 min
    #328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team

    #328: Sofiat Abdulrazaaq of Goodfynd, on Getting Venture-Backed as a Woman of Color, Growing and Scaling a FinTech Startup, and Building a Culture-First Team

    Sofiat Abdulrazaaq is the Co-Founder and CEO of Goodfynd, an on-demand marketplace for food trucks. Goodfynd enables pop-up retail and mobile vendors to connect with existing and new customers virtually by providing increased visibility and online ordering.
    Topics Covered by Sofiat Abdulrazaaq in this Episode How Goodfynd is supporting food truck owners and operators as a FinTech startup How the idea for Goodfynd was born out of the love of great food and wanting to find it again Shifting Goodfynd from a side hustle to her full-time job The traction they needed to transition from bootstrapping to getting Venture-backed How relationship-building fueled early growth The winding road of fundraising from accelerator to first noes to first check The process of choosing and participating in incubators and accelerators How VC funding enabled the growth and scaling of their FinTech products and services Goodfynd’s geographical expansion strategy Building the Goodfynd team with a culture-first focus The challenges and triumphs of being a first-time founder Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 28 min
    #327: Eric Satz of Alto, on Reimagining Retirement Investing, Failing Fast, and Redefining Luck

    #327: Eric Satz of Alto, on Reimagining Retirement Investing, Failing Fast, and Redefining Luck

    Eric Satz is the founder and CEO of Alto Solutions. Alto is the leading platform that empowers everyday investors to diversify their IRAs by investing in alternative assets such as private equity, venture capital, real estate, loans, and cryptocurrency. Offering traditional, Roth, SEP and Crypto IRAs, Alto is bringing alternative investments to the mainstream. Everyday investors can now easily and cost-effectively access their retirement savings to invest in assets once reserved solely for high-net-worth individuals. Investors can use their Alto IRA to invest in opportunities from their own private network or participate in deals offered by Bitwise, DiversyFund, Fundr, Masterworks, Republic, Vint, and numerous other investment platform partners. Launched in 2018 and growing fast, the Nashville-based firm is on a mission to empower people to own their financial futures by achieving true asset diversification in their retirement account portfolios.
    Prior to founding Alto, Eric worked in investment banking at DLJ/Credit Suisse and co-founded several companies, including: Currenex, an FX trading solution sold to State Street for more than $550M, Plumgood Food, and VC firm Tennessee Community Ventures. He served on the Board of Tennessee Valley Authority from August 2015 to January 2019. After years in New York City and San Francisco, Eric and family moved to his wife’s hometown of Nashville to raise their kids. Nowadays, his pastimes include skiing, soccer, yoga, and all too often hoping this will finally be the year for the ‘Canes and Dolphins.
    Topics Covered by Eric Satz in this Episode What Alto Solutions is Alto’s origin story and how Eric began to execute on the idea Why Eric decided this was a problem he had to solve Early unexpected hurdles and getting Alto off the ground The UX and investment process with Alto Partnering with Angel List Shifting their customer acquisition strategy How the evolution of different asset classes has affected Alto The importance of leveraging storytelling Lessons Eric has learned founding multiple companies How Eric evaluates investments Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
    Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

    • 31 min

Customer Reviews

4.9 out of 5
161 Ratings

161 Ratings

Harry Campbell ,

Great pod, great guests and actionable advice!!

Enjoyed the episode with Andrew Gazdecki of Microacquire! 3x founder, so was cool to learn from his experience and expertise - love the focus on marketing!

Excited to join JG as a guest on the show next week!

oliviabaker13 ,

What are you waiting for? Tune in now! 🔥

If you’re currently an entrepreneur or investor on your grind, then this podcast should definitely be part of your weekly content diet! No matter the guest, you’ll gain a golden nugget of advice or strategy. Not to mention, Justin is consistently giving us a masterclass on what it means to be a fantastic interviewer.

Arlie K ,

Let's go!!

Justin and his talented guests offer actionable advice around building a business and getting through the grind. Thanks so much for putting out such a spectacular show, Justin - keep up the great work!

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