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In this insightful clip of EYL, our hosts Rashad Bilal and Troy Millings sit down with the dynamic Felecia Hatcher. Known for her enlightening perspectives and innovative marketing approaches, Felecia takes us on a deep dive into the mechanics behind the scarcity model and how it influences consumer behavior.

As the Chief Popcorn Officer of Popcorn Heaven, Felecia has mastered the art of creating demand. In this conversation, she reflects on her experience working with Nintendo and how they skillfully created unparalleled hype around their products. Discover the fascinating strategies used to generate immense demand and drive consumer purchasing decisions, even when products were scarcely available on store shelves.

*Key Points Covered:*

- *The Scarcity Model Explained:* Rashad begins by asking Felecia to break down the scarcity model, highlighting that it’s more complex than simply reducing supply. Felecia shares her firsthand experiences with Nintendo’s experiential marketing strategies that left consumers eagerly awaiting the next product restock.

- *Experiential Marketing:* Felecia discusses her role in bringing video games to life through immersive experiences. These activations not only heightened consumer interest but also made the eventual purchase feel more urgent and valuable.

- *Strategic Product Availability:* Learn how the calculated scarcity of products like the Wii Fit board and Tickle Me Elmo led to a phenomenon where consumers were willing to pay above the retail price, creating a cycle of anticipation and demand that drove sales.

- *Psychology of Influence:* After reading the book *"The Psychology of Influence,"* Felecia connected the dots on how strategic shortage influenced consumer behavior. Understand how industries, from toys to sneakers, leverage this model to ensure consumers buy multiple products.

- *Black Business Insights:* Felecia shares keen observations on how scarcity is managed and perceived in Black-owned businesses. Using examples from the restaurant industry, she illustrates how effective communication can turn limited availability from a pain point into a coveted aspect of the customer experience.

- *Business Lessons:* Through engaging anecdotes and practical tips, this episode provides invaluable lessons on customer expectation management, marketing strategy, and how to utilize the scarcity model ethically and effectively in entrepreneurship.

If you’re an entrepreneur, marketer, or simply curious about the intricacies of consumer psychology, this episode is packed with information that will change how you perceive demand and supply. Felecia Hatcher’s expertise offers a fresh perspective on how scarcity can be used not just to drive sales but to build lasting relationships with customers.

*Join the Conversation:*

Listen to Felecia’s compelling storytelling and sharp insights as she shares how you too can create meaningful experiences and demand for your products or services. Don’t forget to like, comment, and subscribe for more episodes that bring industry secrets and entrepreneurial success stories right to your screen.

*Hashtags:*

#EYL #FeleciaHatcher #ScarcityModel #ExperientialMarketing #Nintendo #ConsumerPsychology #Entrepreneurship #SupplyAndDemand #BlackOwnedBusinesses #MarketingStrategy #BusinessLessons #CustomerExperience #TickleMeElmo #SneakerCulture #InfluenceStrategy #Innovation


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Welcome back to another riveting clip of Market Mondays! Today, we're diving into one of the most tumultuous events the tech industry has seen in recent times—a global tech outage that sent shockwaves through various sectors and led to massive flight cancellations. Rashad Bilal, Ian Dunlap, and Troy Millings are here to break it all down for you.

*[00:00:00] Global Tech Outage:*
Last week saw an unprecedented global tech outage that continued into this week, causing the cancellation of over 600 Delta flights. The ripple effects of this outage are significant, impacting various industries and millions of people around the world.

*[00:00:43] Impact on Crowdstrike:*
Crowdstrike, a major player in cybersecurity, took a significant hit with its stock dropping over 30% from its 52-week high. Ian Dunlap offers insightful analysis on whether this presents a buying opportunity or if further caution is warranted. He suggests that there's still room for the stock to fall to around $249.77 before considering a long-term investment.

*[00:01:32] Cybersecurity Importance:*
Troy Millings highlights how this event has underscored the critical importance of cybersecurity. Even industry giants like Microsoft are feeling the heat, showing that no one is immune to such vulnerabilities. Crowdstrike's struggle emphasizes the need for robust cybersecurity measures in protecting sensitive information across various sectors.

*[00:03:04] Market Competition:*
The conversation shifts to market competition within the cybersecurity space. While Crowdstrike faces stiff competition from companies like Microsoft and Palo Alto, Troy points out that the margins are tight and any slip-ups can result in losing clients.

*[00:04:27] Investment Strategy:*
Troy also discusses investment strategies, emphasizing the importance of having a clear plan and not panicking during turbulent times. He advises to consider whether to take profits, watch the fall, or reposition your investments.

*[00:05:20] Future Concerns:*
Ian touches on future concerns for Crowdstrike, including potential lawsuits and the necessity for all companies to bolster their defenses given the current political climate. He stresses that robustness in cybersecurity is more critical than ever.

*[00:06:05] Was it a Cyber Attack?:*
Finally, Ian and Troy ponder whether the outage was simply a software issue or something more sinister like a cyber attack. They express skepticism about the official explanations and suggest that a cyber attack could be catastrophic for Crowdstrike's business.

This clip is packed with insights and expert opinions that will help you navigate the complexities of tech investments and cybersecurity. Don't miss out on the advice from our seasoned hosts as they break down these crucial topics.

*Stay Updated:*
Don't forget to like, comment, and subscribe to stay updated on the latest market trends and investment strategies. Follow us on social media for more exclusive content!

Hashtags:
#MarketMondays #Crowdstrike #TechOutage #Cybersecurity #StockMarket #Investment #FinancialInsights #DeltaFlights #Microsoft #PaloAlto #ElonMusk #InvestmentStrategy #TechNews #GlobalImpact


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In this clip of Market Mondays, we dive deep into the latest developments in the electric vehicle (EV) market, specifically focusing on Tesla's recent decline in**Title: Market Mondays Medium #2 - July 15 | Tesla's Market Share, EV Trends, and Investment Insights**

Welcome back to another clip of Market Mondays, your go-to source for the latest insights in the financial market. In this episode, our hosts Troy Millings, Ian Dunlap, and Rashad Bilal dive deep into the recent shifts in Tesla's market share and what it means for the company and the electric vehicle (EV) sector as a whole.

We start off with Rashad Bilal’s observation on Tesla's market share dipping below 50% for the first time since the EV sector gained popularity. This is a significant shift that has caught the attention of investors and market analysts alike. Is this a red flag for Tesla, or just a temporary setback? Ian Dunlap believes it’s an overhyped headline and remains confident in Tesla’s long-term viability despite the rise of competitors like BYD and other American companies.

Ian suggests that investors should carefully choose their re-entry points, with a preference for the $223 mark, and points out that although there are areas for improvement, particularly in innovation, he doesn't believe Tesla is in serious trouble just yet.

Troy Millings provides a broader perspective, noting that while Tesla has seen a decline in market share, the overall EV market has grown by 11%. This means more players are entering the space, which naturally dilutes Tesla’s market dominance. Despite this, there is still substantial room for growth in the EV sector, given that only 7% of all vehicles sold in 2023 were electric.

Rashad counters by stressing that in business, you’re either gaining or losing. He raises a valid concern about consumer satisfaction, citing a Wall Street Journal report that up to 40% of EV owners are reverting back to gas-powered vehicles. This phenomenon raises questions about the long-term sustainability and adoption of EVs.

We also discuss whether the entire EV market is experiencing a bubble, with investors' expectations possibly outpacing actual results and feasibility. Rashad shares his skepticism about Tesla’s diversified ventures into robotics and AI. He believes that while Elon Musk is a visionary, some of his projects like Robo-taxis and autonomous robots seem overly ambitious and are not likely to materialize in the near term.

Throughout the discussion, the trio examines whether Tesla remains a top investment pick. Ian maintains his long-term bullish stance but agrees that some of Tesla’s initiatives, like the highly publicized robo-taxi service, might be more fiction than near-future reality. Rashad, however, believes there are better investment opportunities out there, even though Tesla will continue to make money.

In the end, Ian makes a case for Tesla integrating its various ventures to form a mega-corporation, combining forces with companies like Starlink, to build a more substantial and diversified entity. Troy agrees that while Tesla might not be a top-five company right now, it still holds a significant position in the market that shouldn’t be underestimated.

Join us for this in-depth discussion and get invaluable insights into the current and future landscape of the EV market and Tesla's role within it.

Make sure to subscribe to Market Mondays for your weekly dose of market wisdom, investment strategies, and financial analysis.

*Hashtags:* #MarketMondays #Tesla #Investing #EVMarket #FinancialAnalysis #StockMarket #IanDunlap #RashadBilal #TroyMillings #ElectricVehicles #InvestmentStrategy #BusinessInsights


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Join us for an insightful conversation with Felecia Hatcher on Earn Your Leisure, where we dive deep into the world of entrepreneurship and innovative business strategies. In this episode, Felecia shares her experience with the Pharrell Williams-founded Black Ambition Opportunity Fund, a groundbreaking initiative designed to invest in 1,500 entrepreneurs by providing them with capital and mentorship. Discover the unique advantages that small businesses have over large corporations and the core business lessons Felecia learned during her time at Nintendo.

Explore the scarcity strategy that propelled Nintendo to new heights and learn how to leverage scarcity to increase demand in your own business. Felecia emphasizes the importance of understanding the value of your service and knowing your market when scaling your business. She also highlights a crucial point: your friends and family aren't your target audience.

The conversation takes a deeper turn as we discuss the challenges of entrepreneurship burnout and the necessity of a solid foundation for scaling your business. Felecia draws parallels to the "Tickle Me Elmo" phenomenon, illustrating how scarcity can double the lifetime value of customers and master the art of FOMO. We also touch on the downside of "building in silence" and the impact of prominent figures like Jay Z and Virgil Abloh in rolling out Pharrell's Black Ambition Opportunity Fund.

Don't miss this episode packed with valuable insights and practical advice for entrepreneurs at every stage.

#Entrepreneurship #BusinessStrategy #BlackAmbition #FeleciaHatcher #PharrellWilliams #Nintendo #ScarcityStrategy #FOMO #MarketMondays #EarnYourLeisure #SmallBusiness #ScalingBusiness #EntrepreneurBurnout #BusinessMentorship #Innovation #JayZ #VirgilAbloh #TickleMeElmo


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In this clip of Market Mondays, Rashad Bilal and Ian Dunlap dive deep into the latest economic predictions and analyses. They begin by discussing the possibility of a rate cut in September, with Ian sharing his optimistic forecast despite the current economic landscape. Will Jerome Powell and the Federal Reserve take action? Stay tuned to find out.

The duo also sheds light on the recent comments from Fed Chair Jerome Powell about inflation trends and the likelihood of a rate cut. With data from the Chicago Mercantile Exchange suggesting a 95% chance, the conversation gets intriguing. Could we really witness a rate cut this September? And if not, what could be the next steps in November or even December?

Next, they tackle analyst Tom Lee's bold prediction that the S&P 500 will triple by 2030. Is it realistic for the market to see such an exponential rise within just six years? Ian weighs in on the feasibility of such growth, considering potential reshuffling in the S&P 500 and the impact of inflation.

Rashad introduces a fascinating angle on hyperinflation and its influence on market returns. If inflation rates increase, the traditional 7% returns may no longer suffice. They walk you through the Rule of 72, which underscores the importance of higher returns to combat the devaluation of money.

Key Takeaways:
- Insights on the potential rate cut in September 2023.
- Analysis of Fed Chair Jerome Powell’s recent statements and their implications.
- An in-depth look at Tom Lee's prediction for the S&P 500 reaching 15,000 by 2030.
- The impact of inflation on investment returns and market behavior.
- Strategic advice on staying long in the market despite economic fluctuations.

Don't miss out on this thought-provoking discussion that could enhance your understanding of the current and future state of the market.

*Hit the like button, subscribe, and share this video with others. Stay tuned for more Market Mondays insights!*

#MarketMondays #Finance #Investing #StockMarket #Economy #RateCut #FederalReserve #JeromePowell #Inflation #SP500 #TomLee #InvestingTips #LongTermInvesting #MarketAnalysis


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Welcome back to EYL! In this clip, we are joined by the incredible Ashaala Shanae, who provides invaluable insights on how to perfect your elevator pitch. Whether you're preparing for Invest Fest or any other pitch scenario, this video is packed with actionable advice to help you stand out and make a lasting impression.

*Key Points Discussed:*

1. *Clear and Concise Messaging:*
Rashad Bilal kicks off the conversation by emphasizing the importance of a clear and concise message. Knowing who you are, what you do, who you serve, and what you offer is crucial.

2. *Identifying the Problem:*
Rashad explains that understanding the problem you aim to solve is fundamental. Your pitch should highlight the specific issue your product or service addresses.

3. *Providing the Solution:*
Beyond identifying the problem, it's vital to clearly articulate the solution your business provides. This includes the methods and vehicles you'll use to solve the issue.

4. *Market Research and Competitor Analysis:*
Knowing your market stats and competitors is essential. Investors are likely to ask about the competitive landscape, making this a critical part of your pitch preparation.

5. *Effective Use of Visual Aids:*
Visual aids can enhance your pitch if used correctly. Keep them clean and easy to understand, ensuring they support rather than distract from your key points.

6. *Clear Call to Action:*
Rashad emphasizes the importance of a clear and realistic call to action. Specify exactly what you're asking for, whether it's funding, partnership, or another form of support.

7. *Understanding Your Numbers:*
Know your financials inside out. Be prepared to detail your budget, forecast, and return on investment, as investors will scrutinize these aspects.

8. *Practice and Preparation:*
Troy Millings and Rashad discuss the importance of practice. Practice in front of a mirror, with family and friends, and even record yourself to identify areas for improvement.

9. *Mindfulness and Visualization:*
Ashaala shares techniques for managing anxiety, including mindfulness exercises and visualization. Walking through your pitch mentally can help build confidence and reduce stress.

10. *Breathing Techniques:*
Specific breathing techniques like the 4-7-8 method can help calm nerves and prepare you for the spotlight.

11. *Arrive Early and Familiarize Yourself with the Venue:*
Visiting the venue in advance and visualizing your performance in the actual space can significantly reduce anxiety on the day of your pitch.

12. *Have a Backup Plan:*
Always have a backup for your visual aids and other electronic materials to avoid last-minute hiccups that can derail your pitch.

By following these steps and tips, you can create a compelling elevator pitch that captures the attention of investors and judges alike.

Don't miss out on this jam-packed episode that could be the key to your next successful pitch!

*Subscribe* to our channel and hit the notification bell so you never miss an episode!

*Hashtags:*
#EYL #ElevatorPitch #Investfest #AshaalaShanae #PitchPerfect #Investment #StartupAdvice #Entrepreneurship #Business #PitchCompetition #AnxietyManagement #Mindfulness #PublicSpeaking #InvestmentPitch

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This episode of EYL is designed to equip you with the tools and knowledge you need to make your elevator pitch unforgettable. From preparation to execution, our expert guests share their secrets to success. Tune in, take notes, and get ready to elevate your pitch game!


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