The Keeping it Human Improvised Marketing Show kathyklotzguest

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now.

The Dark Side of Brand Storytelling

Brand Storytelling is critical for all businesses today. Every organization - and every person - is a brand. However, sometimes bad storytelling happens to good people and bad consequences happens when storytelling fails to address hidden issues and ethics around matching human needs with narratives. So what things do companies need to be aware of and how do we navigate those tricky parts?  Join me today on the podcast as we chat about this topic. 

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is available on Amazon now.

Telling a Powerful Brand Story

Storytelling is critical for brands today. Can you name a great brand today that doesn't have a powerful story? It's hard to do. Join me for a chat with Park Howell, host of the Business of Story podcast on October 6th at 3:30 PM PDT.

About Park Howell

Park Howell has been in advertising for 30 years, has run his own agency for 20 years, and has been steeped in business storytelling for the past 10+ years. He is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle system to help business leaders achieve epic grow for their enterprise and their people.

 

In this episode, I answer questions you give me ahead of time. I posed the question across social media: "What do you want me to discuss under the marketing, content marketing, business storytelling, improv and comedy umbrella?" And you answered. We'll discuss those topics and I'll also talk a bit about my upcoming book: "Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv." To sign up for my newsletter, visit stopboringme.com.

About Kathy and the Improvised Marketing Show – A viral marketing show with serious tips and a sense of fun.

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT most days.  We help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.

This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog.

 

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing, branding, products, and customer service innovation. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of. My new book, "Stop Boring Me!" is coming out in Septembe 2016.

Creating a Culture of Humor That Enables Marketing Innovation

We talk a lot these days about content marketing and taking risks to create bolder, more humorous content. But that doesn't happen. Forget content; let's talk about creating a culture that gives employees responsibility to execute and fail based on ballsy ideas. Because that's how great content starts.  Join me Thursday, August 4th when we talk with Chris Lindland, CEO of Betabrand, about what Betabrand does differently and why it works so well.

About Chris 

As CEO of Betabrand, Chris contributed to its efforts and products: including Cordarounds, Beebeard, i-drive.com, Silicon Valley Fashion Week. He is recognized as a 2015 AdWeek Top 100 Creative. A speaker, he has spoken at places including Zappos, Chlorox, Deutsch, Nordic Commerce Summit (Stockholm), Digitalk (Sofia), University of Chicago, Pratt Institute. He is just an all around fun, smart guy.

I am Kathy Klotz-Guest, founder of Keeping it Human. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams tell their most important human stories to the world, and uncover bold ideas for marketing. We are a jargon-monoxide-poisoning free zone. Feel free to comment on the show. Let me know what you want more of.

From Agency Partner to Social Media Influencer

What do you do when the agency you helped create is up and running and you realize you want to do more in the world? Well, if you are Bryan Kramer, you seek your next challenge by writing a few books (H2H and Shareology) to help connect others. With a TED talk under his belt, Bryan has embraced his Inner Focker and asked the big question, "What can you share with the world to help change it?" A natural connector with an easy laugh, Bryan is all about being more human. And I couldn't agree more with his message. Join us April 21 when I chat with Bryan about his journey to social influencer, embracing his inner Focker (and why you should, too) and lessons he's learned along the way about the human need to connect and share.

About Bryan

Bryan is an international keynote speaker, a bestselling author and strategist consulting Fortune 500 clients such as Harvard, IBM, Cisco, Mastercard, Dell, NASA, NFL and many more on humanizing business through marketing and social media. He is the CEO of Purematter, a content, social and digital marketing agency in San Jose, CA.  His latest book, Shareology, made the USA Today's Top 150 Book List the week of its release, as well as #1 on Amazon in four categories.

 

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT 2-3 times per month.  I help business and marketing executives and their teams humanize what they do by telling their most important company, product, employee, and customer stories to the world.

This podcast is all about making marketing more human, fun and effective. We are a jargon-monoxide-poisoning free zone. I would love it if you would leave a comment on the blog about the show.

From Introvert to Well-Known Social Media Speaker

Brian Carter, author of a number of books including Facebook Marketing and The Cowbell Princple (co-author), went from an introvert to well-known social media consultant and speaker. At one point, he was even told he wouldn't have a speaking career worth noting. Today, Brian is one of the most well-known Social Media speakers out there known for his practicality, humor and ability to connect with audiences.  Join me Thursday, April 14, for a podcast that will make you laugh and learn - and leave you feeling motivated and excited about your own journey, and telling it!

About Brian 

With a background in digital media and in comedy, Brian Carter is a 15-year digital marketing veteran and popular keynote speaker (with clients like NBC and Microsoft, but also small businesses and franchises) who delivers entertainment, motivation and practical takeaways. The Brian Carter Group offers results-focused implementation, ideation and innovation to boost profits for growth-minded businesses.