Kelly Krause, North American Relationships Program Manager at lululemon | Creating Human-First Connections More Than A Job

In this episode, Mike Poznansky chats with Kelly Krause, North American Relationships Program Manager at lululemon. Kelly emphasizes the importance of relationships, storytelling, and community and explains how she helps brands build trust by listening and understanding the community as well as focusing on creating connections with humans. Kelly also shares what authenticity means when it comes to a brand and company’s role in the community or culture, how to approach tough conversations, and much more. Tune in to learn more about the importance of putting people first and why building trust is a long game.
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.

Mentioned in This Episode:
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Follow Neato on Instagram at @neatoagency
Kelly Krause
lululemon
EntertainmentCareers.net
South By Southwest